GMA Responds to ABS-CBN’s Throwbackseryes

‘Bantatay’ will be re-aired on GMA starting November 10, replacing ‘Return of the Wife’. (Logo courtesy of GMA Network)

The so-called ‘throwbackserye’ has taken over GMA as well.

After ABS-CBN decided to air re-runs of previous teleseryes in the mid-morning slot, GMA answered back with one of their own. The Kapuso network’s response was ‘Bantatay’, a drama-comedy-fantasy series starring Raymart Santiago, Gelli de Belen, Jennica Garcia and Carl Guevara.

‘Bantatay’ first aired from September 20, 2010 to February 25, 2011 on the then-extended GMA Dramarama sa Hapon (now Afternoon Prime) block. The series garnered high ratings throughout its run, despite facing intense competition from the likes of ‘Kokey @ Ako’ and ‘Sabel’.

Unfortunately for GMA, the timing for the rebroadcast of ‘Bantatay’ came at a not-so opportune time. The series’ lead star, Raymart Santiago, is currently enduring various issues involving himself and his estranged wife (and former GMA talent) Claudine Barretto, and re-airing ‘Bantatay’ may not be a good idea after all.

In fact, it would have been better if GMA extended its anime block to the 10:00 a.m. slot rather than responding to ABS-CBN’s own programming strategies. As far as they are concerned, it is the animes, no matter how repetitive they are to viewers, that are lifting GMA every morning.

Going back to ‘Bantatay’, the series proved to be one of the last GMA programs to date that rated well with viewers. Since ABS-CBN adopted Kantar as their ratings provider, the tables have turned to the latter’s favor, and have not looked back since.

In fact, in what used to be ‘Bantatay”s old timeslot preceding ’24 Oras’, the succeeding GMA teleseryes that followed have flopped consistently against ABS-CBN’s seemingly superior products. Whether it’s ‘Aryana’, ‘Annaliza’ or ‘Pure Love’, GMA seems to have no answers to ABS-CBN’s own fare.

That said, the sadness and shock that is permeating beneath the bosses in the corner of Timog Avenue and EDSA is undeniable. And now they are resorting to these responses just to keep themselves in the hunt, which is not a good idea.

‘Bantatay’ may be back, but for GMA, this is not the time for resorting to such a feeble call.

Marian Rivera Returns to Primetime

Marian Rivera (left, with Alden Richards) will return to the primetime scene with ‘Carmela’. (Courtesy GMA Network)

Marian Rivera is making a long-awaited television comeback. After winning FHM Philippines’ ‘Sexiest Woman’ title and announcing herself as the calendar girl for Ginebra, the long-time GMA contract artist will resume her leading lady role in a teleserye that will take her career to another level.

The project will be called ‘Carmela’. Originally named ‘Catarina’, the title was changed to ‘Carmela’ because Rivera thought the latter sounded sweeter than the former. The series, currently in the pre-production stage, will be Rivera’s first teleserye since ‘Temptation of Wife‘, and Alden Richards, nine years her junior, will be her leading man.

In a related report, Louise delos Reyes is now undergoing rigid training sessions to prepare for her role as a mermaid. Delos Reyes will play a more supporting role in ‘Carmela’ as opposed to her lead role in ‘Mundo Mo’y Akin’. Other stars confirmed to play supporting roles in the series include Agot Isidro, Roi Vinzon, Rochelle Pangilinan, Ina Feleo, Max Collins, and Jennica Garcia.

The upcoming drama series will be released in the first quarter of 2014. Given that GMA’s primetime television ratings have been in the red of late thanks to ABS-CBN’s younger stable of talents, the re-entry of Marian Rivera to the primetime scene should give the Kapuso network a boost they desperately need.