Faith Restored: Halik’s High Ratings a Godsend for ABS-CBN Primetime Bida

ABS-CBN finally got it right.

It turns out ‘Halik’ was the series ABS-CBN needed to resuscitate the fortunes of its much-maligned fourth slot on Primetime Bida. The October 25 episode of ‘Halik’ garnered a series-high 27.1% rating according to Kantar, besting rival series ‘Pamilya Roces’ by 16.5%.

The episode in question featured an intense confrontation between Lino (Jericho Rosales) and Ace (Sam Milby) over the latter’s act of cheating. During that scene, Lino caught Ace and Jade (Yam Concepcion) cheating on him and Jacky (Yen Santos), leading to a fight between Lino and Ace.

‘Halik’ also became the most-viewed program on iWant TV, reaching over two million views per week. Thursday’s episode also trended on Twitter and memes related to the aforementioned confrontation scene also spread on social media.

In many ways, this episode of ‘Halik’ encapsulates what the fourth slot of Primetime Bida is all about. For Kapamilya audiences here and abroad, this timeslot always tingle their senses whenever they see scenes of confrontation, jealousy, anger, sensuality and desire.

No offense to the lighter-themed dramas that were aired on the fourth slot (e.g. ‘On the Wings of Love’, ‘A Love to Last’), but it is obvious that viewers wanted something that will keep them awake and tense deep into the night. And if ‘Halik”s ratings are of any indication, they are probably right in their assessment.

First aired on August 13, ‘Halik”s ratings have been on a gradual upswing from the start. The series started with an 18.2% rating during its debut, reached 20% by the end of August, and peaked at 27.1% last Thursday.

That said, it will not be a surprise to see ‘Halik’ reach 30% in the near future. This series has been by far ABS-CBN’s best offering in the fourth slot and if it continues to please audiences, it might as well enjoy a long and fruitful run.

Advertisement

Back to the Serious Stuff: Halik Premieres Monday

It is back to the more serious and daring stuff on ABS-CBN’s Primetime Bida this Monday.

After not getting the much-needed results with the light-hearted romantic series ‘Since I Found You’, ABS-CBN will use the fourth slot for an intense and more tantalizing drama. But can ‘Halik’ recapture the magic of prior daring teleseryes?

‘Halik’ stars Jericho Rosales and Yen Santos as Lino and Jacky respectively. Once childhood lovers, they were separated when Jacky’s parents disapprove of Lino who is a son of one of their workers, only to renew acquaintances years later.

At this point, however, Lino is married to Jade (Yam Concepcion), an ambitious and headstrong woman, while Jacky lives together with Ace (Sam Milby), a rich man whose sweetness hides a secret. Neither Jade nor Ace are committed and trusty spouses, so it will be up to Lino and Jacky to rekindle their love that was once lost.

‘Halik’ also stars Amy Austria, Alan Paule, Precious Lara Quigaman, Romnick Sarmenta, Cris Villanueva, Almira Muhlach, Christian Bables, Hero Angeles, Chai Fonacier, JC Alcantara, Jane De Leon, and Gab Lagman. The series will be directed by Cathy Camarillo and Carlo Po Artillaga, and is under the Ruel S. Bayani (RSB) drama unit.

Traditionally speaking, the fourth slot of Primetime Bida has long been the domain of mature and daring dramas. This is the slot where ‘The Legal Wife’ became a huge hit, and more recently, this is where ‘The Good Son’ thrived and kept viewers’ senses awake with each captivating scene.

But as ‘Halik’ enters the fray, it remains to be seen if they will be able to follow the footsteps of its more serious predecessors. The series may have the star power bar none, but a rarely-used commodity like Yen Santos could set viewers back a bit.

That said, it will take some time for ‘Halik’ to make its presence felt. Realistically, the opening few weeks of this series should hover within the 17-19% range as far as ratings go, but if they are lucky enough, they might as well surpass the 20% mark.

‘Halik’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

The Final Week (Again) of Alyas Robin Hood

‘Alyas Robin Hood’ is coming to a close, again.

Friday, November 24, will be the show’s season (or possibly series) finale depending on how GMA will look at it. But while the first season of ‘Alyas Robin Hood’ proved to be a worthy competitor against rival ABS-CBN dramas, the second season looked anything but competitive.

Season 2 (or Book 2 in teleserye lingo) of ‘Alyas Robin Hood’ began on August 14, six months after the first season ended. Initially, GMA wanted the series to go up against the long-running ABS-CBN action series ‘Ang Probinsyano’, and from the looks at it, Cardo (Coco Martin) vs. Pepe (Dingdong Dantes) would have been a worthy matchup.

Instead, ‘Ang Probinsyano’ thoroughly dominated ‘Alyas Robin Hood’ from the get-go, with a 20% or better disparity in the ratings. After only a month, GMA ended the rivalry by demoting ‘Alyas Robin Hood’ to its original position of second in GMA Telebabad’s lineup.

But not even the move back to its original timeslot rejuvenated ‘Alyas Robin Hood’. Against the KathNiel-led ‘La Luna Sangre’, ‘Alyas Robin Hood”s frustrations only grew as the series posted a score of 15% or less, a far cry from the 20% or more it earned during its first season.

After racking up 115 episodes for season 1, ‘Alyas Robin Hood’ season 2 only managed to produce a total of 75 episodes. In short, an encore performance did not pay dividends for Dingdong Dantes and his team.

So what went wrong for ‘Alyas Robin Hood’ season 2? Perhaps the most obvious reason why it failed is because it had to contend against ABS-CBN’s big-name stars like Coco Martin, Kathryn Bernardo and Daniel Padilla.

No offense to Jericho Rosales and Arci Muñoz (‘Magpahanggang Wakas’), Ian Veneracion and Bea Alonzo (‘A Love to Last’), and Heart Ramos (‘My Dear Heart’), but as far as ABS-CBN is concerned, Coco Martin and KathNiel are among their most bankable celebrities today. And GMA knows it, but despite these overwhelming odds, they were still convinced that a new season of ‘Alyas Robin Hood’ would somehow slow their momentum.

Too bad it didn’t happen, and now that season 2 will air its last episode this Friday, they should somehow enjoy a graceful exit for their efforts. Nice try, though.

Whether or not they will have a season 3 (or book 3) of ‘Alyas Robin Hood’ will depend on GMA’s embattled braintrust. But after a failed continuation to the story of Pepe (Dingdong), it might be time for ‘Alyas Robin Hood’ to be put to pasture.

Final Week for Magpahanggang Wakas, Someone to Watch Over Me

2017 gets underway with two teleseryes concluding their respective runs this Friday.

On one end, there is the ABS-CBN primetime series ‘Magpahanggang Wakas’. The latest in a series of ‘kabitseryes’, ‘Magpahanggang Wakas’ starred Jericho Rosales, Arci Muñoz and John Estrada in a story that involves a romantic love triangle and a man wrongly accused of murder and was thought to have been killed.

On the other end is the GMA primetime series ‘Someone to Watch Over Me’, starring Tom Rodriguez, Lovi Poe and Max Collins. Like ‘Magpahanggang Wakas’, this series featured a love triangle, this time with a plot centering on a man who suffers from Alzheimer’s disease.

‘Someone to Watch Over Me’ premiered on September 5, and was initially pitted against the short-lived series ‘Born for You’. But after the latter’s conclusion, many expected to see ‘Magpahanggang Wakas’ go up against the former.

Unfortunately, ABS-CBN had other ideas. On September 19, the network demoted ‘Till I Met You’ to the third slot of Primetime Bida, and ‘Magpahanggang Wakas’ was placed in the second slot, opposite another debuting series in ‘Alyas Robin Hood’.

But while ‘Magpahanggang Wakas’ regularly got the better of ‘Alyas Robin Hood’ in the Kantar national ratings, it averaged only 26%, a far cry from the 30% or better numbers of ‘Pangako Sa ‘Yo’ and ‘Dolce Amore’ earlier in 2016. Much has been said about its plot line, which may have turned viewers off due to its obvious familiarity.

As for ‘Someone to Watch over Me’, it only scored an average of 12% during its run. But unlike previous GMA dramas that aired in this timeslot, ‘Someone to Watch Over Me’ actually fought well, pushing the JaDine-starred ‘Till I Met You’ to the limit in more recent episodes.

Overall, ‘Magpahanggang Wakas’ will have aired for 80 episodes, while ‘Someone to Watch Over Me’ will have a total of 90 episodes. Not bad, but not good for either network’s standards.

In the end, it is clear that the success of the so-called ‘kabitserye’ is wearing thin. It was a tried and tested formula, but for those who have seen this plot before, it is no longer a healthy obsession.

This Friday, both ‘Magpahanggang Wakas’ and ‘Someone to Watch Over Me’ will have one last chance to impress themselves. One can only hope that the two series will end on a high note, after all these difficult times.

MMFF in Challenging Position With Emphasis on Quality

Without blockbuster franchises and stars such as Vic Sotto’s ‘Enteng Kabisote’ series, the new-look MMFF faces an uphill battle this year. (Photo credit: Cebu Daily News)

This is a From the Tube special report. The views and opinions expressed in this article are that of the author and do not reflect those of the Metro Manila Film Festival.

This year’s Metro Manila Film Festival will be a different experience for moviegoers and viewers alike.

Gone are the top drawers, big-spending production outfits and movie franchises that made the MMFF an annual Christmas tradition. Instead, the eight official full-length films will feature mostly independent productions, some of which were previously screened in other film festivals around the world.

The eight entries are:

• Ang Babae sa Septic Tank 2: #ForeverIsNotEnough – directed by Marlon Rivera; stars Eugene Domingo, Jericho Rosales, Kean Cipriano, Khalil Ramos, and Cai Cortez
• Die Beautiful – directed by Jun Robles Lana; stars Paolo Ballesteros, Joel Torre, Gladys Reyes, Luis Alandy, Albie Casiño, and Iza Calzado
• Kabisera – directed by Arturo San Agustin and Real Florido; stars Ms. Nora Aunor, Ricky Davao, JC De Vera, Luis Alandy, Jason Abalos, and RJ Agustin
• Oro – directed by Alvin Yapan; stars Irma Adlawan, Mercedes Cabral, and Joem Bascon
• Saving Sally – directed by Avid Liongoren; stars Rhian Ramos, and Enzo Marcos
• Seklusyon – directed by Erik Matti; stars Rhed Bustamante, Phoebe Walker, Elora Espano, Neil Ryan Sese, Ronnie Alonte, Lou Veloso, Dominique Roque, John Vic De Guzman, and JR Versales
• Sunday Beauty Queen – directed by Babyruth Villarama Gutierrez; stars Hazel Perdido, Cherrie Mae Bretana, Mylyn Jacobo, Leo Selomenio, and Rudelyn Acosta
• Vince & Kath & James – directed by Ted Boborol; stars Julia Barretto, Joshua Garcia, and Ronnie Alonte

The selections were based on the following criteria: story, audience appeal and overall impact (40%); cinematic attributes or technical expertise (40%); global appeal (10%); and Filipino sensibility (10%). In essence, the MMFF organizers wanted to feature a greater emphasis on quality rather than commercialism alone.

Even though the change in approach is crucial in providing a more even playing field, promoting these films could pose a challenge. Many of the films were produced by independent companies, while a majority of them feature second or third-tier actors, some of whom are relative unknowns.

Let’s face it, while Eugene Domingo has box-office potential (‘Ang Babae sa Septic Tank’ raked in millions during its initial run), she is no Vic Sotto or Vice Ganda. And while Julia Barretto and Joshua Garcia are not a bad tandem, they are no AlDub or KathNiel in the appeal department.

The major television networks such as ABS-CBN and GMA, once major players in the MMFF, are in a similar predicament. In previous years, both played a big role in the success of MMFF entries, but with this year’s field, they may not be a factor at all.

This does not mean that all eight films are bad, however. They are still worth watching as far as moviegoers go, but it will be up to them to become seriously interested with these entries.

Come Christmas Day, all eyes will be on the eight Metro Manila Film Festival entries. Still, it remains to be seen if this year’s filmfest will be a blockbuster or a flop.

Struggling JaDine Demoted; Magpahanggang Wakas to Face Alyas Robin Hood

Two weeks in, and ‘Till I Met You’ is not living up to expectations.

Even though it is the third most-watched show in Kantar’s national ratings, ‘Till I Met You’ is only averaging 26% through its first eight episodes. This was a far cry from the consistent 30% or better marks enjoyed by KathNiel’s ‘Pangako Sa ‘Yo’, and LizQuen’s ‘Forevermore’ and ‘Dolce Amore’.

To make matters worse, the GMA Koreanovela ‘Descendants of the Sun’ closed the gap to within 3% as it airs its final few episodes. With the controversial series ‘Alyas Robin Hood’ nearing its premiere, it is clear that JaDine is in real trouble.

Thus, ABS-CBN decided to demote ‘Till I Met You’ to the third slot in hopes of giving JaDine less pressure to succeed. Though the duo is used to the slot during the time of ‘On the Wings of Love’, it is an entirely different story since the demotion clearly affected the morale of not only JaDine, but also their fans.

With the move of ‘Till I Met You’ to the third slot, it will now be a battle of two debuting series starting this Monday. Going toe-to-toe with ‘Alyas Robin Hood’ will be ‘Magpahanggang Wakas’, the new Kapamilya series starring Jericho Rosales, Arci Muñoz, and John Estrada.

In ‘Magpahanggang Wakas’, Jericho (as Waldo) and Arci (as Aryann) will play two young lovers who were tightly connected to one another. However, Waldo was accused of a crime that was accidental, and after his release, he appeared to have been murdered by the brother of Aryann’s would-be rapist.

Soon after, Aryann moved on and found a new love interest in Tristan (John). But after realizing that Waldo is alive, a series of complicated events begin to take place between the three.

‘Magpahanggang Wakas’ will also star Gelli De Belen, Rita Avila, Danita Paner, Liza Lorena, Lito Pimentel, Justin Cuyugan, Marco Gumabao, Maika Rivera, and Jomari Angeles. It will be directed by FM Reyes.

It will be interesting to see how the unexpected move to the second slot will affect ‘Magpahanggang Wakas’. The fact that it is a mature and sexually-charged series may not be worth a shot, considering the recent tradition of the second slot that involves young love teams.

Then again, as proven by ‘Pasion de Amor’ when it was slotted to the early evening slot, it will not be a hindrance. Still, ‘Magpahanggang Wakas’ will have its hands full as they face the ever-motivated ‘Alyas Robin Hood’.

‘Magpahanggang Wakas’ airs weeknights after ‘Ang Probinsyano’ on ABS-CBN’s Primetime Bida.