FTT Wonders: Who Really Aired the First Asianovela in the Philippines?

Taiwanese drama ‘Amazing Twins’ was considered by some viewers to be the first Asianovela to air in the Philippines when it was broadcast on IBC-13 in early 2003. (Photo credit: CTS)

Tagalized Asian dramas are a thing these days.

Also popularly known as ‘Asianovelas’, these programs are imported from neighboring Asian countries such as Taiwan, Japan and Korea. Although the initial wave of Asianovelas were of Taiwanese origin, Korean dramas (colloqiually known as Koreanovelas) became a more common sight on Philippine television as the years pass.

But in order to understand the origin of the Asianovela, one must go back to 2003, the year these Tagalized Asian dramas first arrived. For many years, ABS-CBN claimed that they were the ‘First and True Home of Asianovelas’, given that they were responsible for bringing ‘Meteor Garden’ to the small screen around 15 years ago.

However, there is also an argument that IBC-13, with help from Viva Entertainment, was actually the first station to air an Asianovela. Just months before ‘Meteor Garden’ arrived, IBC-13 aired a Taiwanese action series called ‘Amazing Twins’ (locally known as ‘The Legendary Siblings 2’).

Unfortunately for IBC-13, ‘Amazing Twins’ tanked in the ratings, mainly due to the network’s poor reception and reach that persists to this day. It also did not help that the series aired once a week, which makes some viewers impatient given the daily nature of Filipino dramas.

Meanwhile, ‘Meteor Garden’ became a smash hit, turning F4 and Barbie Hsu into household names. The series also benefited from its near-daily airings on ABS-CBN, thus making viewers wait less for the next episode.

Following the success of ‘Meteor Garden’, ABS-CBN, GMA and occasionally ABC/TV5 began to air more Asianovelas. But as time passed, Korean dramas became the most preferred choice thanks to series such as ‘Jewel in the Palace’, ‘Endless Love’ and ‘Lovers in Paris’.

GMA also made history in 2005 by airing ‘Gokusen’, the first Asianovela hailing from Japan. Then earlier this month, the network premiered the Thai drama ‘You’re My Destiny’.

Given that ‘Meteor Garden’ became popular to begin with, it is safe to assume that this series gave birth to the modern-day Asianovela. As much as people would argue about ‘Amazing Twins’ being the first Asian drama to air in the country, it did not quite fit the mold of today’s Asianovela since it failed to become a hit and was only seen once a week.

Still, the jury is on the viewers to decide. Who really is the first Asianovela to air in the country?

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New Challenger for A Love to Last: My Korean Jagiya

‘A Love to Last’ has a new opponent.

Through 158 episodes (as of August 18, 2017), the ABS-CBN primetime series has overcome all challenges thrown at them. Initially pitted against ‘Alyas Robin Hood’ season 1 (10 episodes from January 9-20), ‘A Love to Last’ has since made mincemeat of fellow romantic comedy series ‘Meant to Be’ (108 episodes from January 23-June 23) and ‘I Heart Davao’ (40 episodes from June 27-August 18).

Now they look to claim another victim starting next week. However, their next opponent is no ordinary romantic comedy.

In the past several years, both GMA and ABS-CBN imported several successful Korean dramas to fill in programming hours. Now GMA takes over Korean cultures and landscapes in the form of ‘My Korean Jagiya’.

Leading the way for ‘My Korean Jagiya’ will be Heart Evangelista. Her character Gia is a Korean grade school tutor and a dedicated K-drama fan girl who was nonetheless teased that she is next in her family to become an old maid.

Gia’s dream is to meet her long-time crush and once-famous Korean superstar Kim Jun-ho, portrayed by top Korean star Alexander Lee. At first, Gia searched for Kim in Korea while on a scholarship training, but wound up returning to Manila to find Kim drunk and beaten by gangsters in a bar, beginning a seemingly fruitful friendship.

‘My Korean Jagiya’ will also star Janice de Belen, Ricky Davao, Iya Villania, Edgar Allan Guzman, Valeen Montenegro, Frances Makil Ignacio, Myke Solomon, Jinri Park, Divine Aucina, and Khane dela Cruz. Korean stars David Kim, Michelle Oh, and Jerry Lee will play special roles in the series as well.

Parts of ‘My Korean Jagiya’ were shot in South Korea, and featured several key spots that were made famous by several iconic Koreanovelas such as ‘Jewel in the Palace’, ‘My Name is Kim Sam Soon’, My Love from the Star’ and ‘Winter Sonata’. The Seoul Film Commission and Seoul Metropolitan Government assisted the series’ producers in the production process.

While ‘My Korean Jagiya’ is a uniquely wonderful series for both Filipinos and Koreans to enjoy, their biggest hurdle to success comes in the form of ‘A Love to Last’. Despite being perceived as ‘boring’ in the minds of critics, ‘A Love to Last’ continues to beat all comers, and this is something that should concern ‘My Korean Jagiya’ a lot.

One can only hope that ‘My Korean Jagiya’ will not be the short-lived drama that befell more recent romcoms ‘My Love from the Star’ and ‘I Heart Davao’. If the series can somehow go beyond 80 episodes, then that should be good enough for their morale.

Directed by Mark Reyes, ‘My Korean Jagiya’ airs weekdays after ‘Mulawin vs. Ravena’ on GMA Telebabad.