Analyzing the Possible Timeslot of My Dear Heart

There is still no timeslot for ‘My Dear Heart’.

Although the inspirational family drama is expected to replace ‘Till I Met You’ come this Monday, ABS-CBN has yet to reveal its official timeslot as of today. There are three factors as to why the network is having a hard time figuring out its upcoming timeslot.

1. Ang Probinsyano Continues to Rate Well In the 7:50 Timeslot

Traditionally, ABS-CBN’s value-oriented family dramas are placed after ‘TV Patrol’, which is around 7:50 p.m. Series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, ‘Honesto’ and ‘Nathaniel’ attracted huge audiences during their respective runs, mainly because it is catered to all audiences and families.

However, ABS-CBN broke the mold when the action-oriented ‘Ang Probinsyano’ premiered on September 28, 2015. The break from tradition did not affect the viewership at all, as ‘Ang Probinsyano’ constantly scored ratings of 35% or better during its ongoing run.

2. Second Slot on Downward Trend

Looking at the second slot post-‘Dolce Amore’, it is clear that the slot is on a downward trend ratings-wise. Neither ‘Till I Met You’, ‘Magpahanggang Wakas’ nor ‘A Love to Last’ reached the 30% mark, citing various formulas that keep on repeating itself.

If ABS-CBN places ‘My Dear Heart’ to the second slot, they can only hope that it breaches past 30% right away. After all, the series is expected to be just as hugely popular as previous dramas like ‘May Bukas Pa’, but with ‘Ang Probinsyano’ blocking the first slot, there is no way to go but second.

3. Primetime Bida’s Third Slot is For Teens and Adults Only

The third slot of ABS-CBN’s Primetime Bida does not bode well for ‘My Dear Heart’. Viewership at the 9:20 slot is typically lower (around 10-15%) at this point since most young children either go to bed or finish their studies to prepare for the following school day.

That said, the third slot is usually reserved for either light dramas (see ‘On the Wings of Love’) or more sensual series (see ‘The Legal Wife’). There is no way ABS-CBN will place ‘My Dear Heart’ at the third slot given its family-friendly tale.

With all these factors in play, the most logical timeslot for ‘My Dear Heart’ will be the second slot after ‘Ang Probinsyano’, after which ‘A Love to Last’ will move to the third slot. ‘Ang Probinsyano’ is already a lock for the leadoff position, and with the desire for the second slot to regain its past luster, ‘My Dear Heart’ appears to be the perfect fit.

Still, this is only a prediction. It will be up to ABS-CBN to decide the timeslot of ‘My Dear Heart’.

‘My Dear Heart’ will star Heart Ramos, Bela Padilla, Zanjoe Marudo, Ms. Coney Reyes, Joey Marquez, Loisa Andalio, Sandino Martin and Rio Locsin, among others. It will be directed by Jerome Chavez Pobocan and Jojo Saguin.

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A New Problem for MariMar as Ang Probinsyano Premieres

The new ‘MariMar’ of Megan Young and Tom Rodriguez has not been able to make an impact.

Whether it’s Kantar or AGB Nielsen’s NUTAM ratings, ‘MariMar’ proved to be no match for ‘Nathaniel’. The latter series will end later tonight, but more problems await the former.

Come this Monday, ‘MariMar”s new opponent will be the long-awaited adaptation of ‘Ang Probinsyano’. The new series is based on the classic late 90s film starring Fernando Poe, Jr., and will star Coco Martin in a dual role of estranged twin law enforcers.

In ‘Ang Probinsyano’, Coco will play the roles of twins Ador and Cardo, whose lives were separated financially. After Ador was killed, Cardo decided to cover up the incident by posing as his brother, but playing a dead brother whose lifestyle is different from his proved to be more difficult than he thought.

Joining Coco in the upcoming series will be Maja Salvador, Arjo Atayde, Albert Martinez, Agot Isidro, Bela Padilla, Joey Marquez, Jaime Fabregas, and Ms. Susan Roces. Maja will replace Angeline Quinto, who left the series due to scheduling conflicts.

Also playing key supporting roles will be Simon Pineda, Dennis Padilla, Ana Roces, Zaijian Jaranilla, Malou Crisologo, Malu De Guzman, Marvin Yap, Pepe Herrera, Lester Llansang, John Medina, Michael Jornales, Gio Alvarez and Tess Antonio. Avel Sunpongco and Malu Sevilla will direct the series.

‘Ang Probinsyano’ will be the second FPJ adaptation to air on ABS-CBN, following ‘Ang Panday’ which was broadcast ten years earlier. All rights to the films of Fernando Poe, Jr. have been with ABS-CBN since 2007, and are currently seen in select ABS-CBN free TV and cable networks.

Now that ‘Ang Probinsyano’ will make its long-awaited premiere, how much more will ‘MariMar’ have to endure? The series has so far not been able to live up to the standards of the original Thalia classic and the DongYan-starred first adaptation, and the entry of ‘Ang Probinsyano’ only makes things worse.

That said, ‘MariMar’ will have its hands full against its new adversary. It’s a big challenge for the embattled series, so let’s see how it pans out.

‘Ang Probinsyano’ airs weeknights starting September 28 after ‘TV Patrol’ on Primetime Bida.

On TV5, Quiet is the Name of the Game

Host Richard Gomez and Freemantle Media senior executive producer Howard Huntridge take command on TV5’s newest game show ‘Quiet Please! Bawal ang Maingay’. (Photo credit: Interaksyon.com)

A new game show is on its way to TV5. But this is not any ordinary game show.

Enter ‘Quiet Please! Bawal ang Maingay’, TV5’s latest venture into the game show genre. Hosted by Richard Gomez, the upcoming program is set to premiere this Sunday.

‘Quiet Please! Bawal ang Maingay’ is part of TV5’s ‘Signal No. 5: Umuulan ng Saya’ campaign that started in July. The new program will replace the recently concluded ‘JasMine’ that starred Jasmine Curtis-Smith.

The concept of the game show is simple. Contestants must accomplish a series of tasks in a short amount of time without setting off the giant noise meter, which rings an alarm if it reaches a certain noise level. Eventually, the goal of the program is to perform each task without any noise in order to win the jackpot prize.

‘Quiet Please! Bawal ang Maingay’ is produced by Freemantle Media, the same group that brought the Philippine franchise of ‘Killer Karaoke’ to TV5. It will also be the first program in the ‘Quiet Please!’ franchise.

Joining Richard Gomez will be K Brosas, who will provide a lively and humorous take on the game show.

Sunday’s first episode will feature a celebrity cast of contestants. Joining Goma and K on the maiden episode are Derek Ramsey, Alice Dixson and Wendell Ramos of ‘Team Sexy’, and Anjo Yllana, Joey Marquez and Snooky Serna as ‘Team BFF’.

‘Quiet Please! Bawal ang Maingay’ airs every Sunday on TV5, right after ‘Who Wants to Be a Millionaire’ and before ‘Wow Mali Lakas ng Tama’.