Since I Found You to Air on Primetime Bida Tonight

It seems like romantic comedies on Primetime Bida are a bad fit.

Over the last two years, the fourth slot of Primetime Bida was dominated by romcoms, yet despite winning in the ratings, viewers were left unsatisfied and bored over the direction ABS-CBN took. One commenter even went so far as labeling these evening romantic comedies as ‘antok-seryes’.

Last year, ABS-CBN went the more serious route and aired ‘The Good Son’ on the fourth slot. Somehow it worked; the series averaged around 20% and viewers were once again invested into its heart-wrenching and heavy storyline, a far cry from the romance and good vibes of its predecessors.

However, ABS-CBN decided to replace ‘The Good Son’ with yet another romantic comedy. Only this time, it will feature an unlikely love team.

Remember the movie ‘Kita Kita’ starring Empoy and Alessandra de Rossi? After the surprising success of the film, ABS-CBN will look to capitalize on the popularity of AlEmpoy by giving them a more prominent role in the upcoming series ‘Since I Found You’.

Also starring Piolo Pascual, JC de Vera and Arci Muñoz, ‘Since I Found You’ features the story of five individuals whose lives soon change in a heartbeat. The lead characters are as follows:

• Nathan (Piolo), an accomplished businessman and boss of a construction company, is charismatic and good-looking yet employees are scared of his strict leadership.
• Dani (Arci), the company practicumer, soon falls in love with Nathan.
• Ginno (JC), Nathan’s assistant, becomes Dani’s own boss, but later on shows some affection for her.
• Janice (Alessandra), Nathan’s secretary, also expresses her feelings towards Nathan.
• James (Empoy), the company driver and comic relief, has a crush on Janice even as she constantly rejects him.

The cast of ‘Since I Found You’ will also include Carmi Martin, John Lapus, Vivoree Esclito, Isabel Oli, Cholo Barretto, and Michael de Mesa. It will be directed by Antoinette Jadaone.

If the performance of more recent primetime romantic comedies is of any indication, then ‘Since I Found You’ is in for a real challenge. Anything more than 20% in the ratings is vindication for the genre, but anything less than that is deemed a failure even if it still wins.

The ball is now on ABS-CBN’s court to prove its doubters wrong. Good luck.

‘Since I Found You’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

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TV5/VIVA Partnership Updates

‘Tasya Fantasya’ is one of several TV5 and VIVA-produced programs lined up this year. (Photo credit: TV5)

The partnership between TV5 and VIVA Entertainment is off to a flying start.

Four programs will highlight the first few months of the TV5/VIVA collaboration. They are: ‘Born to Be a Star’, ‘Ang Panday’, ‘Tasya Fantasya’, and ‘Bakit Manipis ang Ulap?’.

‘Born to Be a Star’ is VIVA’s latest attempt in discovering future talents. Premiering February 6, the talent search show will be hosted by Ogie Alcasid, alongside Yassi Pressman and Mark Bautista.

Judges for ‘Born to Be a Star’ are Pops Fernandez, Aiza Seguerra, Andrew E and Christian Bautista. The show held auditions recently, with the hope of finding the most promising voices in the country.

‘Ang Panday’, starring Richard Gutierrez, is the latest made-for-TV adaptation of the Carlo J. Caparas classic. It will also star Bangs Garcia, Alonzo Muhlach, Regine Tolentino, Jack Reid, Christopher de Leon and Jasmine Curtis-Smith, with its premiere date still to be determined.

‘Ang Panday’ is no stranger to both film and television. Fernando Poe, Jr., Bong Revilla and Janno Gibbs have starred in the film adaptations, while Jericho Rosales starred in the TV adaptation that ABS-CBN once aired.

‘Bakit Manipis ang Ulap?’ marks the return of Claudine Barretto to teleserye genre in nearly a decade. The upcoming series is a made-for-TV remake of the 1985 film starring Chanda Romero, Tommy Abuel and Janice de Belen.

Also included in ‘Bakit Manipis ang Ulap?’ are Cesar Montano, Meg Imperial, Diether Ocampo, Dindi Gallardo, Roxanne Barcelo, Samantha Lopez, Bernard Palanca, Janelle Jamer, Bret Jackson, Issa Pressman, Mariel de Leon and Nathalie Colipano. The series is scheduled to premiere February 15.

And finally, ‘Tasya Fantasya’ will introduce viewers to budding VIVA star Shy Carlos. Like ‘Panday’, it was created by Carlo J. Caparas, and has also been made into a film and TV series, starring Kris Aquino and Yasmien Kurdi respectively.

‘Tasya Fantasya’ will also star Mark Neumann in his latest project for the network. Also included in the series, which premieres February 6, are AJ Muhlach, Ara Mina, John Lapus, Candy Pangilinan, Donnalyn Bartolome, Giselle Sanchez, Malak So, Arvic Romero, Jasmine Hollingworth, and Kim Molina.

Aside from the programs, VIVA and TV5’s satellite TV affiliate Cignal also joined forces in the launch of the Sari-Sari Network. The said channel features purely entertainment content, and also handles production responsibilities for TV5’s entertainment group.

It will be a very busy period for Vic del Rosario and company as far as content is concerned. That said, it’s up to TV5 to try and make an impact this year.

A Congested Schedule Coming Up for Kapamilya Gold

An extremely congested schedule looms on Kapamilya Gold next week.

From August 24-28, a total of six programs will be seen on Kapamilya Gold from 2:30 to 5:50 p.m. This is due to the hasty premiere of ‘Doble Kara’, an upcoming teleserye starring Julia Montes.

‘Doble Kara’ was supposed to replace ‘Flordeliza’ once the latter finishes on August 28. But due to the continuous success of GMA’s ‘The Half-Sisters’ (who are airing for over a year now), the former is now scheduled to air after ‘Flordeliza’ instead, after which it will air once ‘It’s Showtime’ concludes.

As a result, at least for next week, three local teleseryes will be bunched together on Kapamilya Gold for the first time in nearly two years. After which, though, the said block will revert back to airing two local dramas every weekday afternoon.

‘Doble Kara’ stars Julia Montes as twins Sarah and Kara, who were separated by their mother after Kara was diagnosed with leukemia. Both twins went on to enjoy different lives, but fate soon intervened that will eventually bring them back together.

The series also stars Edgar Allan Guzman, Anjo Damiles, Carmina Villarroel, Ariel Rivera, Mylene Dizon, Gloria Sevilla, John Lapus, Allen Dizon, and Alora Sasam, with a special appearance from Alicia Alonzo. Emmanuel Palo and Jon Villarin will serve as the series’ directors.

With ‘Doble Kara’ premiering next week, here is how Kapamilya Gold’s schedule will look like from August 24-28:

2:30 p.m. – Flordeliza

3:05 p.m. – Doble Kara

3:40 p.m. – Nasaan Ka Nang Kailangan Kita

4:15 p.m. – Pinoy Big Brother: 737 Gold

4:50 p.m. – News and Current Affairs Block (Mission Possible, My Puhunan, Red Alert, Sports U, Tapatan ni Tunying)

5:15 p.m. – Kapamilya Deal or No Deal

Waiting for ‘Flordeliza’ to end would have served ABS-CBN and ‘Doble Kara’ well. Instead, they are now forced to compensate for airing six programs in nearly 3 1/2 hours (commercial breaks included).

A risky programming decision is uncharacteristic of ABS-CBN’s well-planned programming schemes. But who knows? Perhaps beating ‘The Half-Sisters’ with a proven Julia Montes in ‘Doble Kara’ may be a blessing in disguise after all.