Elmo, Janella Team Up in Born for You

The most talked-about Kapamilya series in recent memory is hitting the small screen this Monday.

Enter ‘Born for You’, the upcoming ABS-CBN teleserye that will be headlined by two of the country’s up-and-coming young stars. The series will mark the Kapamilya debut of Elmo Magalona, as well as Primetime Bida’s introduction to Janella Salvador.

Named after a hit song by David Pomeranz (his own rendition is prominently featured in this series), ‘Born for You’ is a story of two individuals who share a common bond for music. Sam (Janella) is an upcoming Filipino singer who grew up in Japan, while Kevin (Elmo) is a teen hearthrob and the son of an OPM icon.

Sam believed in a red string of fate, a concept which connects two people that are destined to meet each other wherever they are in the world. It is that string which helped link both Sam and Kevin, but their parents’ shocking musical past might also break it all up.

‘Born for You’ will also star Ariel Rivera, Vina Morales, Ayen Laurel, Bernard Palanca, Gina Pareño, Freddie Webb, Jimboy Martin, Joj Agpangan, Francis Magundayao, Smokey Manaloto, Ogie Diaz, Katya Santos, DJ Durano, Alfred Labatos, Kyline Alcantara, Paulo O’Hara, Neil Coleta, and Young JV. It will be directed by Onat Diaz and Jon Villarin.

In the weeks leading up to the premiere of ‘Born for You’, a lot is said about its promising story and the hype brought on by the fresh pairing of Elmo and Janella. That, coupled by the viewers’ overall excitement over the series, helped ‘Born for You’ become an immediate trending topic on social media.

With so much anticipation surrounding ‘Born for You’, this could spell trouble for its opponent, GMA’s ‘Juan Happy Love Story’. The comedy-drama starring Dennis Trillo and Heart Evangelista has not fared well from the beginning, and it could get worse against a younger love team like Elmo and Janella.

As ‘Born for You’ premieres this Monday, expect no less than a first impression. It is now up to Elmo Magalona and Janella Salvador to take them to ratings heaven.

‘Born for You’ airs weeknights starting this Monday after ‘Dolce Amore’ on ABS-CBN’s Primetime Bida.

Advertisement

A Congested Schedule Coming Up for Kapamilya Gold

An extremely congested schedule looms on Kapamilya Gold next week.

From August 24-28, a total of six programs will be seen on Kapamilya Gold from 2:30 to 5:50 p.m. This is due to the hasty premiere of ‘Doble Kara’, an upcoming teleserye starring Julia Montes.

‘Doble Kara’ was supposed to replace ‘Flordeliza’ once the latter finishes on August 28. But due to the continuous success of GMA’s ‘The Half-Sisters’ (who are airing for over a year now), the former is now scheduled to air after ‘Flordeliza’ instead, after which it will air once ‘It’s Showtime’ concludes.

As a result, at least for next week, three local teleseryes will be bunched together on Kapamilya Gold for the first time in nearly two years. After which, though, the said block will revert back to airing two local dramas every weekday afternoon.

‘Doble Kara’ stars Julia Montes as twins Sarah and Kara, who were separated by their mother after Kara was diagnosed with leukemia. Both twins went on to enjoy different lives, but fate soon intervened that will eventually bring them back together.

The series also stars Edgar Allan Guzman, Anjo Damiles, Carmina Villarroel, Ariel Rivera, Mylene Dizon, Gloria Sevilla, John Lapus, Allen Dizon, and Alora Sasam, with a special appearance from Alicia Alonzo. Emmanuel Palo and Jon Villarin will serve as the series’ directors.

With ‘Doble Kara’ premiering next week, here is how Kapamilya Gold’s schedule will look like from August 24-28:

2:30 p.m. – Flordeliza

3:05 p.m. – Doble Kara

3:40 p.m. – Nasaan Ka Nang Kailangan Kita

4:15 p.m. – Pinoy Big Brother: 737 Gold

4:50 p.m. – News and Current Affairs Block (Mission Possible, My Puhunan, Red Alert, Sports U, Tapatan ni Tunying)

5:15 p.m. – Kapamilya Deal or No Deal

Waiting for ‘Flordeliza’ to end would have served ABS-CBN and ‘Doble Kara’ well. Instead, they are now forced to compensate for airing six programs in nearly 3 1/2 hours (commercial breaks included).

A risky programming decision is uncharacteristic of ABS-CBN’s well-planned programming schemes. But who knows? Perhaps beating ‘The Half-Sisters’ with a proven Julia Montes in ‘Doble Kara’ may be a blessing in disguise after all.