‘Ilustrado’ ends this Friday with little to show for.
GMA’s so-called ‘bayaniserye’, which was produced by the News and Public Affairs department, failed to impress in the ratings throughout its run. This despite the fact that it boasted a more hi-tech production and added a more educational approach to the story.
Figures from both Kantar and AGB Nielsen showed that ‘Ilustrado’ was way behind ABS-CBN’s ‘Two Wives’ in the ratings for much of its run. ‘Ilustrado’ also failed to make an impact on social media, as netizens focused more on the intimate and hostile scenes between the characters of Jason Abalos, Erich Gonzales and Kaye Abad rather than Alden Richards’ portrayal of Jose Rizal as a student in Europe.
‘Ilustrado’ premiered on October 20 amid high expectations. GMA gave the show’s producers a big budget, investing on the latest computer technologies to digitally recreate the look of late 19th century Europe.
But the big investment did not translate into ratings success, even though more advertisers pitched in to help recover the losses. That said, expect GMA to lose more money after the disastrous returns of ‘Ilustrado’.
With ‘Ilustrado’ about to leave the airwaves this Friday, a new series will come to the Kapuso network starting November 17.
Contrary to earlier reports, ‘Second Chances’ will not be the replacement for ‘Ilustrado’. The teleserye, starring Jennylyn Mercado, Rafael Rosell, Raymart Santiago and Camille Prats, will now air beginning the first quarter of 2015.
Instead, ‘More Than Words’, starring Elmo Magalona and Janine Gutierrez, will replace ‘Ilustrado’, but not at the latter’s old timeslot. The series is expected to move at an earlier time.
Like ‘Ilustrado’, ‘Second Chances’ is expected to be a big-budgeted series. For the second consecutive year, a series starring Jennylyn Mercado will lead a list of GMA’s first quarter offerings, with the first being ‘Rhodora X’.
The move of ‘Second Chances” to an early 2015 premiere should boost its chances somewhat, as the series’ producers will now use the time to improve the story, production and character development.
This does not mean, however, that ‘Second Chances’ will be a potential hit. As it has been proven time and time again, GMA’s overreliance on its veterans have cost them both ratings, young talent and ad loads, and this latest venture shows how poor GMA is at managing and developing talent.
As 2014 winds down, expect yet another down year for the Kapuso network, both in financial health and in viewership. And it only gets worse.