Legend of the Blue Sea to Reair on ABS-CBN’s Primetime Bida

Another Koreanovela rerun will take place on ABS-CBN this week.

Beginning Monday, ‘Legend of the Blue Sea’ will take over the timeslot of ‘Weightlifting Fairy’ on the network’s Primetime Bida block. The Koreanovela previously aired from May 8 to July 14 on the Kapamilya Gold block.

With this announcement, ABS-CBN’s slate of Koreanovelas now consist entirely of reruns. In an ironic twist of fate, ‘Legend of the Blue Sea’ was succeeded by the rerun of ‘Love in the Moonlight’, and now the two reairing series share the spotlight.

‘Legend of the Blue Sea’ stars Korean pop star Lee Min-ho and Jun Ji-hyun, with a story centering on a con artist and a mermaid who traveled across the ocean to find him. The series earned six SBS Drama Awards, spawned a soundtrack album and aired in various countries around the world.

Although the initial run of ‘Legend of the Blue Sea’ was a success in the ratings, the series faced some obstacles. Since it was assigned to Kapamilya Gold’s 5:00 p.m. ‘death slot’, only a few select areas received the Koreanovela largely due to ABS-CBN Regional’s ‘TV Patrol’.

To make matters worse, the 9:00 a.m. next-day airing of ‘Legend of the Blue Sea’ in these affected areas was often preempted due to the 2017 NBA Playoffs last May and June. The end result were skipped episodes that left some viewers with a bitter taste in their mouths.

For the most part, it was a good thing for ABS-CBN to reair ‘Legend of the Blue Sea’ on primetime to benefit those affected by the preemptions. After all, the series is too popular and too good to be interrupted, and they owed these viewers every single episode of it.

Still, for those who have watched every single episode of ‘Legend of the Blue Sea’, is it worth a second look? Probably, but considering the fervent fanaticism of Filipino Koreanovela fans, ‘Legend of the Blue Sea’ truly deserves another go-round.

‘Legend of the Blue Sea’ airs after ‘A Love to Last’ on ABS-CBN Primetime Bida.

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In 100 Words: Legend of the Blue Sea Impresses Despite Limited Reach

Talk about quashing some pressing concerns.

Last Monday’s premiere of ABS-CBN’s newest afternoon Koreanovela ‘Legend of the Blue Sea’ defied expectations and scored an impressive victory on its first try. This despite the fact that most regional networks receive localized versions of ‘TV Patrol’ in the afternoon instead of the Koreanovela.

Via ABS-CBN PR (source courtesy of Kantar Media Philippines):

Fans tuned in to the pilot episode of “Legend of the Blue Sea” starring Lee Min Ho as it scored a national TV rating of 15.5%, compared to “Wowowin” with only 11.8%.

Affected areas can still watch ‘Legend of the Blue Sea’ at 9:30 a.m. the next day. If not, subscribe to iWant TV to watch the Koreanovela within hours of original broadcast.

As for the primetime Koreanovela ‘Goblin’, it scored a 12.1 % rating on its first night, six better than fellow Koreanovela ‘Scarlet Heart’. Not bad.

ABS-CBN’s Ika-6 na Utos Problem

It seems like ABS-CBN is having a problem with ‘Ika-6 na Utos’.

Since late March, the GMA Afternoon Prime drama has earned an average rating of 17% per episode (via Kantar Media), a far cry from the unimpressive 11% average it enjoyed in its first month. Saturday episodes of ‘Ika-6 na Utos’ (introduced April 1) were just as strong, scoring around 15%.

Much of the spike in popularity has something to do with a combination of factors, such as:

1. Memorable scenes and interactions between the characters Georgia (Ryza Cenon), Emma (Sunshine Dizon) and Rome (Gabby Concepcion)
2. Lack of interest in ‘It’s Showtime”s Tawag ng Tanghalan Kids
3. ‘Eat Bulaga”s continued decline post-Kalyeserye

The stunning success of ‘Ika-6 na Utos’ left ABS-CBN dumbfounded and perplexed as to what happened. While they still rule most timeslots every day, it is against ‘Ika-6 na Utos’ that they are noticeably struggling at this point.

So why is ‘Ika-6 na Utos’ giving ABS-CBN fits? Here are the three possible factors to look at.

It’s Showtime”s Long Running Time

‘It’s Showtime’, unlike ‘Eat Bulaga’, runs for over three hours six times a week (in contrast to ‘Eat Bulaga’ running 2 1/2 hours from Monday to Friday and three hours on Saturday). That said, a total of 18 hours per week can be totally draining for both the hosts and the audience.

Coupled with a recent streak of uninspiring pre-Tawag ng Tanghalan segments, and ‘It’s Showtime’ is left to lick their wounds amid the surge of ‘Ika-6 na Utos’. Cutting it to 2 1/2 hours from Monday to Friday may be the best way to remain efficient while maintaining its top-notch ratings.

Resistance to Change

In the past, ABS-CBN aired three teleseryes in the afternoon to counter GMA’s own set of three. Since reducing the amount to only two, the tables seem to have turned in the Kapamilya network’s favor, that is until ‘Ika-6 na Utos’ came along.

Sticking to what seems best might not be a good idea for ABS-CBN at this point. With a surplus of upcoming teleseryes in the pipeline, it is best for them to counter ‘Ika-6 na Utos’ with another teleserye (probably not a ‘kabitserye’) in hopes of reversing its momentum.

A New Trend: Saturday Teleseryes

Before ‘Ika-6 na Utos’, a typical Filipino teleserye only airs from Monday to Friday. That has changed since April 1, when GMA extended ‘Ika-6 na Utos’ to Saturday afternoons, in a move reminiscent of Latin American telenovelas.

The sudden move caught ABS-CBN off-guard, as ‘Ipaglaban Mo’ began to struggle against the surging ‘Ika-6 na Utos’. Still, the extension is only four weeks old so anything can happen in the long run.

With ‘Ika-6 na Utos’ now a major dilemma for ABS-CBN, drastic changes should be in the offing. But unless they figure out a way to overcome this popular Kapuso drama, their overall dominance will become nothing more than a punchline.

Walang Iwanan Ends Friday; And I Love You So to Take Over

This Friday marks a rather short conclusion to ‘Walang Iwanan’.

Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.

But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.

As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.

The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.

Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.

Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.

The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.

But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.

‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.

That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.

‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.

Julia Montes vs. The Half-Sisters Starting Today

‘The Half-Sisters’ now finds itself facing a more formidable rival.

The long-running GMA afternoon teleserye, now over a year on the air, will face ‘Doble Kara’ starting today. The upcoming episode of ‘Doble Kara’ will mark the series debut of Julia Montes, after the teleserye’s first week saw young actress Avery Balasbas play the younger versions of Julia’s twin characters Sarah and Kara.

Despite not featuring Julia in its opening week, ‘Doble Kara’ managed to beat the competition from the moment it debuted on ABS-CBN. Last Monday’s premiere episode scored a 16.9% rating (based on Kantar’s figures), besting rival show ‘Buena Familia’s 13.1%, and continued its momentum throughout the week.

It became clear, however, that ‘Doble Kara’ needed worthier competition. This is where ‘The Half-Sisters’ come to the picture.

For most of this year, ‘The Half-Sisters’ has been afternoon’s top teleserye, winning in both Kantar and AGB Nielsen on a consistent basis. While the series is being led by underrated GMA talents in Barbie Forteza and Thea Tolentino, a strong supporting cast and an unpredictable storyline has kept viewers glued to this series regularly.

‘The Half-Sisters’ proved too much for ‘Flordeliza’ to overcome, even though the latter managed to gain some momentum in its final few weeks. Still, ABS-CBN was not satisfied with how the series fared, despite the fact that it was hyped as the comeback series of returning Kapamilyas Jolina Magdangal and Marvin Agustin.

‘Flordeliza’ was supposed to be replaced by ‘Doble Kara’, but the latter’s premiere date was moved a week earlier than expected. The declining ratings of ‘Pinoy Big Brother: 737 Gold’ forced ABS-CBN to cancel the show in order to make way for ‘Doble Kara’, which first premiered opposite ‘Buena Familia’.

Following the conclusion of ‘Flordeliza’, ABS-CBN initially advertised ‘All of Me’ as the former’s replacement. But instead, the itch to beat ‘The Half-Sisters’ can no longer be tolerated, and they finally decided to move ‘Doble Kara’ to the leadoff spot in the network’s Kapamilya Gold block.

It does make sense for ABS-CBN to pit ‘Doble Kara’ against ‘The Half-Sisters’. After all, they have a proven performer in Julia Montes, who has been successful in the Primetime Bida block through starring roles in ‘Mara Clara’, ‘Walang Hanggan’, ‘Muling Buksan ang Puso’, and more recently ‘Ikaw Lamang’.

Now the sole lead star and playing two characters at once, it’s up to Julia to continue her momentum. But whether or not her presence will lift ‘Doble Kara’ past an afternoon power in ‘The Half-Sisters’ remains to be seen.

Still, it’s a good test for Julia and her expanding range of skills. Good luck.

‘Doble Kara’ airs weekdays after ‘It’s Showtime’ on ABS-CBN’s Kapamilya Gold.

My Mother’s Secret Reprieved for Another Week

‘My Mother’s Secret’ will now end on August 7 with an additional four episodes ordered. (Logo courtesy of GMA Network)

‘My Mother’s Secret’ has lived to fight another week.

The series was supposed to end Friday, July 31. But with the State of the Nation Address extending beyond its allotted time of two hours, last Monday’s episode of ‘My Mother’s Secret’ was preempted and aired the next day.

Not wanting to end the series on the following Monday, GMA acted on the matter and added another week (or four more episodes) to ‘My Mother’s Secret’. Thus, the series finale will now air next Friday, August 7, and the six-pack Koreanovela plan of the Kapuso network will have to wait.

As noted in a prior article, ‘My Mother’s Secret’ had been a ratings failure for the network, fluctuating within the 10% mark in both AGB Nielsen’s NUTAM and Kantar Media. The series couldn’t beat ABS-CBN’s ‘Pasion de Amor’, whose sexy and lustful theme propelled it to success.

Despite the extension, ‘My Mother’s Secret’ will still fall short of the typical 80 episodes a teleserye takes these days. The series will end with 54 episodes produced, which is not respectable enough by teleserye standards.

With ‘My Mother’s Secret”s extension, its successor ‘Reply 1997’ will now air starting next Monday, August 10. It was supposed to begin this Monday, August 3, and was aimed at an August 4 premiere date if not for ‘My Mother’s Secret”s reluctant extension.

For the viewers of ‘My Mother’s Secret’, this is their last chance to see what fate awaits the actress-turned-reluctant mother (played by Gwen Zamora) and her daughter (played by Kim Rodriguez). The final week of the series should be an interesting one, albeit only for the few and the loyal.

The now-official finale week of ‘My Mother’s Secret’ airs this Monday to Friday at 5:50 p.m., right before ’24 Oras’.