drama, entertainment, Philippines, television

My Mother’s Secret Meets Its Painful Demise

The plug has finally been pulled from ‘My Mother’s Secret’.

GMA has announced that the early evening teleserye will be down to its final two weeks. This means that the series finale of ‘My Mother’s Secret’ will air on Friday, July 31.

‘My Mother’s Secret’ starred Gwen Zamora, Christian Bautista, Lotlot de Leon, Meryll Soriano and Kim Rodriguez. It was directed by Neal del Rosario.

The series premiered on May 25 with little fanfare. It was unexpected and hastily created to begin with, since GMA did not seriously hype ‘My Mother’s Secret’ in the weeks prior to its premiere.

As expected, the series was no match for the opponent in the ratings. ‘My Mother’s Secret’ lost badly to ‘Inday Bote’ in its opening week, but the series slumped even further once ‘Pasion de Amor’ entered the fray.

‘Pasion de Amor’, the local adaptation of ‘Pasion de Gavilantes’, became a surprise hit for ABS-CBN despite its sexually-charged theme and unlikely placement in the early evening slot. The Kapamilya series’ average rating of over 20% (based on Kantar Media) became a cause of concern to ‘My Mother’s Secret’.

It also didn’t help that ‘My Mother’s Secret’ can only muster single-digit ratings in most episodes. When it became clear that the series would be more of a hindrance to the primetime lineup, GMA decided to act accordingly.

Thus, after only 50 episodes (short of the typical 80 episodes of a modern teleserye), ‘My Mother’s Secret’ will officially take a bow after its final episode on July 31. The series did not deserve a second chance after all, with poor ratings the motive behind its demise.

The cancellation of ‘My Mother’s Secret’ is only the beginning for GMA Telebabad, though. Over the next few weeks, ‘Pari ‘Koy’, ‘Let the Love Begin’ and ‘The Rich Man’s Daughter’ will also be replaced, marking a month-long turnover for the embattled primetime block.

More on that in a future article.

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entertainment, music, Philippines, reality show, songs, talent show, television

‘To the Top’ Avoids ‘The Voice Kids’

‘To the Top”s upcoming weekend schedule will see them pit against ‘Pinoy Big Brother: 737’ instead of ‘The Voice Kids’ season 2. (Logo courtesy of GMA & ‘To the Top’ Official Facebook)

“Avoid ‘The Voice Kids’ at all costs.”

This is the battle cry of a despondent GMA management upon revealing the schedules of the soon-to-air multi-platform reality boyband talent show ‘To the Top’. Starting July 25, ‘To the Top’ will air every Saturday at 8:50 p.m. following ‘Magpakailanman’, and every Sunday at 9:40 p.m. following ‘Kapuso Mo, Jessica Soho’.

This means that ‘To the Top’ will only compete against ‘Pinoy Big Brother: 737’ rather than the ‘The Voice Kids’ season 2. With the latter having set a series ratings record of around 43% (according to Kantar Media) the previous weekend, GMA knows they’re in a losing battle, and wisely did what’s best for them.

But that doesn’t mean ‘To the Top’ will beat ‘Pinoy Big Brother’ once they get underway. As it stands, PBB remains a serious contender despite the recent spate of controversies, and for GMA to make ‘To the Top’ even more interesting than its adversary, they need to raise the level of skill and entertainment value to win the viewers’ hearts.

That said, a tough battle still lies ahead for ‘To the Top’. Even though they’ll no longer go head-to-head with ‘The Voice Kids’, they still have something to prove as far as ratings go, and that alone won’t be easy.

Good luck.

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drama, entertainment, Philippines, reality show, television

Kapamilya Gold Reclaims Ratings Supremacy, At Least in Kantar

The recent success of ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ (above) boosted the viewership of Kapamilya Gold. (Photo credit: ABS-CBN)

ABS-CBN’s Kapamilya Gold block is back in business.

The last two months saw Kapamilya Gold regain its footing in the ratings. The block’s two teleseryes in ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were beginning to win over viewers as their story intensifies, while their two counterparts in ‘The Half-Sisters’ and ‘Yagit’ were losing steam as their stories become even more predictable.

At the moment, both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were averaging at least 14% in the ratings (according to Kantar Media), which is a far cry from the single-digit marks they attained in mid-January. And if that’s not enough, both shows were also beating their Kapuso counterparts in most, if not all recent episodes.

With ‘Yagit’ about to be replaced by ‘Buena Familia’ starting July 27, it would be a great opportunity for ‘Nasaan Ka Nang Kailangan Kita’ to take advantage of a new opponent. As for ‘Flordeliza’, their battle with ‘The Half-Sisters’ may be a neck-and-neck struggle, but they are definitely more than happy to earn victory points with each episode.

The recent success of Kapamilya Gold isn’t limited to the two teleseryes alone. The entry of ‘Pinoy Big Brother: 737 Gold’ also boosted its fortunes, even though the MTRCB recently imposed an SPG rating to the show due to its scenes that are strictly inappropriate for children.

And finally, the News and Current Affairs programs and ‘Kapamilya: Deal or No Deal’ continued to dominate their counterparts from GMA. Overall, Kapamilya Gold has turned things around after a slow start this year, with each show registering double figure ratings.

That said, the pressure is now on GMA’s Afternoon Prime to keep up. Having lost some momentum at the midway point, GMA must change it up a bit to maintain interest, otherwise viewer interest will continue to wane.

For now, Kapamilya Gold has won, at least in Kantar. But will they keep it up? We’ll see.

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drama, entertainment, Philippines, television

‘Ipaglaban Mo’ Has Finally Met Its Match

After a promising start, ‘Ipaglaban Mo”s fortunes have taken a dip in recent months. The entry of GMA’s ‘Karelasyon’ only made it worse. (Logo courtesy of ABS-CBN)

After dominating the post-noontime scene on Saturdays for the early part of its run, ‘Ipaglaban Mo”s luck appears to be running out.

Thanks to a rare stroke of genius by GMA management, the renewed success of the newly-revived ‘Ipaglaban Mo’ began to wear thin. A pair of programming moves by the Kapuso network gave ABS-CBN and the father-and-son legal team of Atty. Jose and Jopet Sison a lot to worry about.

In its first two months on the air, ‘Ipaglaban Mo’ made mincemeat of ‘Startalk’, whose return to Saturday afternoons failed to arrest their continuing ratings decline. Then on August 16, 2014, GMA switched the timeslots of ‘Startalk’ and ‘Wish Ko Lang’, and from there, ‘Ipaglaban Mo”s fortunes took a slight dip.

But it was the entry of ‘Karelasyon’ which gave ‘Ipaglaban Mo’ its stiffest challenge yet. After one month, the latter was just lucky to survive on ABS-CBN’s trusted provider Kantar Media, but the same cannot be said on the figures provided by GMA’s own partner AGB Nielsen.

Here is the comparative ratings between ‘Karelasyon’ and ‘Ipaglaban Mo’ according to both AGB Nielsen and Kantar Media.

April 11

Karelasyon (16.5%) over Ipaglaban Mo (8.1%) – AGB Nielsen

Ipaglaban Mo (14.8%) over Karelasyon (11.9%) – Kantar Media

April 18

Karelasyon (17.3%) over Ipaglaban Mo (8.6%) – AGB Nielsen

Ipaglaban Mo (14.7%) over Karelasyon (11.8%) – Kantar Media

April 25

Karelasyon (20%) over Ipaglaban Mo (7.8%) – AGB Nielsen

Karelasyon (13.7%) over Ipaglaban Mo (12.9%) – Kantar Media

May 2

Karelasyon (16.3%) over Ipaglaban Mo (10.3%) – AGB Nielsen

Ipaglaban Mo (16.3%) over Karelasyon (12.6%) – Kantar Media

May 9

Karelasyon (14.1%) over Ipaglaban Mo (10.1%) – AGB Nielsen

Ipaglaban Mo (15.2%) over Karelasyon (12.4%) – Kantar Media

Based on the figures, ‘Karelasyon’ proved to be a thorn on ‘Ipaglaban Mo”s side, at least according to AGB Nielsen. However, the only time ‘Karelasyon’ swept both Kantar and Nielsen to date was on the April 25 episode starring Rocco Nacino and Kris Bernal, defeating the ‘Ipaglaban Mo’ episode starring Andrea del Rosario and Yam Concepcion.

While ‘Karelasyon’ only managed to beat ‘Ipaglaban Mo’ once in Kantar so far, they proved to be a more competent program than the latter’s first two opponents in ‘Startalk’ and ‘Wish Ko Lang’, based on its double-digit rating performances.

That said, it is clear that ‘Ipaglaban Mo’ is no longer the ratings juggernaut it once was. The program’s initial run of dominance is now a distant memory.

‘Karelasyon”s surprising success should only strengthen ‘Ipaglaban Mo”s resolve. A tweak or two is needed to restore ‘Ipaglaban Mo”s former glory, otherwise everything will go ‘Karelasyon”s way.

And that should only concern ABS-CBN even further.

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drama, entertainment, Philippines, television

‘Dream Dad’ Extended, Continues to Win Despite New Rival

Not even the return of Dingdong Dantes on ‘Pari Ko’y’ can slow down the momentum of ‘Dream Dad’, whose consistently high ratings led to an extended run. (Photo credit: ABS-CBN)

The hottest teleserye in the country is now rewarded with an extension.

‘Dream Dad’, the ABS-CBN drama series starring Zanjoe Marudo and Jana Agoncillo, has been extended for an unspecified period of time. The news of an extension came shortly after ‘Dream Dad’ posted its highest rating yet.

According to the Kapamilya network’s trusted source Kantar Media, the March 12 episode of ‘Dream Dad’ posted a 34.9% rating, even though it had to contend with a new rival. ‘Pari Ko’y’, the newest GMA teleserye starring Dingdong Dantes, only earned a paltry 17.8% on that day.

Overall, the week of March 9 saw ‘Dream Dad’ average almost 35% in the Kantar ratings. Meanwhile, ‘Pari Ko’y’ was unable to even crack the 20% mark until the March 14 episode, and for the week, they were 16% at best.

The extension of ‘Dream Dad’ is definitely a reward for the series’ impressive performance. The tandem of Zanjoe Marudo and Jana Agoncillo continues to charm viewers, while at the same time Zanjoe’s blossoming on-screen relationship with Beauty Gonzales begins to earn rave reviews.

Airing since November 24, 2014, ‘Dream Dad’ will now enter its fifth month on air. Normally teleseryes have a life span of about four months, but with impressive ratings returns such as that of ‘Dream Dad’, there is no question why it deserves an extension.

That said, GMA may be hard-pressed to deliver a more impressive performance for ‘Pari Ko’y’, especially after the beating it received in its pilot week. Sure, Dingdong Dantes can still deliver, but not in the way he used to.

As for ‘Dream Dad’, the high ratings may be impressive, but the story only heats up from there.

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drama, entertainment, Philippines, television

Inauspicious Start for Revamped Kapamilya Gold

Despite tremendous hype surrounding the return of Jolina Magdangal and Marvin Agustin to ABS-CBN, ‘Flordeliza’ failed to make an impact against its counterpart ‘The Half-Sisters’ on its first week. (Photo credit: ABS-CBN)

ABS-CBN’s new-look Kapamilya Gold is off to a slow start.

Ratings from the network’s trusted source Kantar Media showed that last Monday’s pilot episodes of ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ registered a paltry 9.7 and 8.9% figures, respectively. On the other hand, GMA Afternoon Prime counterparts ‘The Half-Sisters’ and ‘Yagit’ earned better marks of 14.9% and 11.6%.

The two shows’ ratings also failed to improve following last Tuesday’s episodes. ‘Flordeliza’ earned an 8.2% mark against ‘The Half-Sisters” 15.5%, while ‘Nasaan Ka Nang Kailangan Kita’ managed a 7.9% rating opposite ‘Yagit”s 11.9%.

And following last Wednesday’s episodes, ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ garnered ratings of 9% and 8.7%, respectively. Meanwhile, ‘The Half-Sisters’ and ‘Yagit’ fared much better with 14.8% and 12.3%.

The struggle has been all too real for Kapamilya Gold. Since ‘Moon of Desire’ ended its run in August, the afternoon block has been on the decline, both in terms of quality and in viewership.

From mid-August to mid-January, ABS-CBN did not produce any local teleseryes for the said block. The vacant slot in between ‘It’s Showtime’ and the News and Current Affairs programs was first filled in by the ill-fated telenovela ‘Ana Manuela’, followed by the movie block ‘Kapamilya Blockbusters’.

The lack of local teleseryes clearly took its toll on Kapamilya Gold. As a result, Afternoon Prime retook control in the ratings, led by the top-rated ‘The Half-Sisters’, and never looked back.

It is clear that both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ have a lot more work to do in order to match, let alone surpass the ratings of their rivals. The hype surrounding the two shows is undeniable, but unless they back it up with an improved ratings performance, all that hype will go to waste.

That said, it is up to the executives at ABS-CBN to make some improvements for Kapamilya Gold. They are undoubtedly the No. 1 television network today, but it doesn’t mean they are invincible with this weakness.

Note: ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ will be bumped to earlier timeslots in order to make way for the Koreanovela ‘Fated to Love You’, starting today.

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