This writer recently voiced his concern about the skipped episodes of the Koreanovela ‘Legend of the Blue Sea’ in most ABS-CBN regional stations due to the NBA playoffs. Here are his concerns on the matter.
‘Celebrity Playtime’ had an interesting November, so to speak.
On November 14, ‘Celebrity Playtime’ was moved from its usual 6:00 p.m. slot to 10:30 p.m. to give way to ‘Dance Kids’, leading to the departure of host Billy Crawford in favor of Luis Manzano. The following week, however, it traded timeslots with ‘Failon Ngayon’, and now the show airs at 4:00 p.m.
The November 14 episode of ‘Celebrity Playtime’ was clearly affected with the move to late nights, as it managed only an 8.3% rating in Kantar. In contrast, the November 7 episode of ‘Celebrity Playtime’, featuring the final appearance of Billy Crawford as host, earned an impressive 25.9% rating.
When the show moved to late afternoons, ratings improved slightly. The most recent episode of ‘Celebrity Playtime’ earned a 14.7% rating (there was no episode on November 28 due to the UAAP men’s basketball finals).
For whatever reason, fans of the show were still trying to get used to the changes. The disparity in viewing figures have been crucial in the fluctuating ratings of ‘Celebrity Playtime’; typically primetime attracts higher viewership than the afternoon and late night slots.
Nevertheless, ABS-CBN hopes that ‘Celebrity Playtime’ will adjust well with a new host and a slot in the late afternoons. While the ratings will never be as high as they were during its primetime days, the network should be satisfied with just winning the current timeslot.
This Friday marks a rather short conclusion to ‘Walang Iwanan’.
Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.
But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.
As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.
The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.
Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.
Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.
The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.
But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.
‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.
That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.
‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.
The move to Sunday afternoons somewhat benefited ‘Banana Sundae’.
The final airing of ‘Banana Split: Extra Scoop’ last November 7 only garnered a 3.9% rating in Kantar, which is clearly affected by the presence of ‘Your Face Sounds Familiar’ and ‘Pinoy Big Brother: 737’. Upon moving to Sunday afternoons, however, the newly-rebranded ‘Banana Sundae’ showed some improvement, as they managed ratings of 14.4 and 12.7% in its first two weeks.
This was not enough to beat GMA’s ‘Wowowin’, though, as Willie Revillame’s game show earned ratings of 14.9 and 14.1%. The same can be said for AGB Nielsen in Mega Manila, as ‘Wowowin’ defeated ‘Banana Sundae’ in each of those weeks (20% and 16.6% vs. 9.8% and 8.3%, respectively).
Despite the defeat, ABS-CBN seems impressed with ‘Banana Sundae’. Nevertheless, Martin Nievera and a few other netizens did not approve of the network’s decision to move ‘Banana Split’ and cut ‘ASAP”s airtime, but let’s face it, it’s clear ABS-CBN needed something to perk things up since ‘ASAP’ is losing big time to ‘Sunday PinaSaya’.
Change is clearly in the offing for ABS-CBN on Sunday afternoons, and ‘Banana Sundae’ is one of them.
It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.
This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.
The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.
The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.
For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.
Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.
Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.
Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.