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DZMM at 30 Special This Sunday on ABS-CBN

It has been over 30 years since DZMM Radyo Patrol 630 debuted on the airwaves.

The flagship AM radio station of ABS-CBN first arrived on the air on July 22, 1986. Like ABS-CBN which struggled to survive the early years of its comeback, DZMM had to endure some growing pains as well, due to the network’s retention of aging facilities that were used by MBS-4 during the latter years of Ferdinand Marcos’ presidency.

From there, DZMM evolved as technology improved, not only serving the millions on the AM band, but also on television (as DZMM TeleRadyo) and online (as DZMM.com.ph). Charitable efforts were also established, from its TLC (Teaching, Learning, Caring) program to its Takbo series of marathons.

Along the way, DZMM’s Radyo Patrol stable of reporters was born. Given a specific number, these men and women serve the station by reporting various news as it happens, from on-the-spot incidents to ongoing news coverage of important events.

For those who grew up listening to DZMM, they will forever recall these names. Older folks may remember the voices of ‘Kabayan’ Noli de Castro, Ted Failon, Korina Sanchez, the late Ernie Baron and Tiya Dely Magpayo, and even former personalities such as Mel Tiangco and Jay Sonza during the formative years of the station.

For younger folks in the TeleRadyo era, names such as Julius Babao, Karen Davila, Vic de Leon Lima, Gerry Baja and Anthony Taberna may ring a bell. Heck, even the voice of ABS-CBN Peter Musngi continues to make his presence felt on DZMM programming.

Today, DZMM is considered among the ‘Big Three’ in AM radio, which includes MBC’s DZRH 666 and GMA’s Super Radyo DZBB 594. It is also the no. 1 AM radio station in the country according to Kantar.

Indeed, DZMM had come a long way from its first broadcast in 1986. While it is the youngest among AM’s ‘Big Three’, its rise and the many accomplishments it received in such a short time will forever be cherished by listeners, hosts and reporters alike.

And to commemorate the said occasion, ABS-CBN will air a special documentary entitled ‘DZMM: Kwento ng Tatlong Dekada’. The documentary will focus on the rich history of DZMM, from its roots as a fledgling station that rose from the ashes of the EDSA Revolution, to its ascendance atop the AM radio hierarchy.

Several of DZMM’s current and former voices will be invited to tell their storiess. For all who have witnessed the rise of DZMM into the station it is today, this is the documentary to watch.

This documentary will air this Sunday after ‘Gandang Gabi Vice’.

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We Will Survive’s Ratings on a Tailspin After Change of Timeslot

‘We Will Survive’ found itself in a tough spot upon moving to a new timeslot, thanks in large part to the show’s delayed broadcasts in the regional networks. (Logo courtesy of ABS-CBN)

‘We Will Survive’ is in a crisis.

The ABS-CBN drama series is off to a slow start in its new 5:00 p.m. timeslot, registering ratings of 10.7% (April 18), 10.9% (April 19), 9.8% (April 20) and 9.9% (April 21) during a four-day span. This was in contrast to the show’s 13% average ratings in its original timeslot of 5:45 p.m.

Clearly, ABS-CBN has a lot of explaining to do when it comes to ‘We Will Survive”s low ratings. Regional networks are unable to air the series at the same time as Metro Manila due to the presence of local ‘TV Patrol’, and instead, it is aired the following day at 9:00 a.m. in place of ‘Naruto Shippuden’.

This predicament easily led to ‘We Will Survive’ losing to GMA’s ‘Wowowin’ in a majority of the regional areas. And it didn’t help that the delayed broadcasts are being aired in a timeslot that is also not viable ratings-wise.

It is a painful truth that the regional networks of ABS-CBN have no choice but to commit to 30-45 minutes’ worth of ‘TV Patrol’ in their respective dialects. However, it also hurts that the network decided to place a teleserye in a timeslot that is not expected to draw viewers from the provinces.

Considering ABS-CBN’s reputation for successful teleseryes, this is a strategy that does not work at all. And it is also not good that the network decided to fill almost 2/3s of their lineup with teleseryes; excluding ‘TV Patrol’, ABS-CBN’s lineup from 3:15-10:45 p.m. features a streak of seven teleseryes and an imported series.

That said, for Pokwang, Melai Cantiveros and the show’s braintrust, this is a battle that they cannot survive from. Positive messages notwithstanding, ABS-CBN should consider closing the book on ‘We Will Survive’ as soon as possible, knowing that it would be consequential to viewers in the provinces, as well as viewers who are tired of watching teleseryes for many hours straight.

If not, find a way to get a better timeslot for the show. After all, it is for the network’s own good.

 

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Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

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Last-Minute Timeslot Change for Little Nanay

Turns out ‘Little Nanay’ won’t be facing ‘On the Wings of Love’ after all.

Instead of pitting two light-hearted dramas against each other, GMA decided at the last minute to shake up the lineup of Telebabad. ‘Little Nanay’ will now air at 7:45 p.m., while ‘MariMar’ and ‘Beautiful Strangers’ will now be bumped to later timeslots.

This means that ‘Little Nanay’ now be up against the action-oriented ‘Ang Probinsyano’, while ‘MariMar’ and ‘Beautiful Strangers’ will face ‘Pangako Sa ‘Yo’ and ‘On the Wings of Love’ respectively. The decision came as a last resort for the network, who still couldn’t find a way to beat Coco Martin and the KathNiel and JaDine love teams.

Prior to the timeslot change, both ‘MariMar’ and ‘Beautiful Strangers’ were not faring well against ‘Ang Probinsyano’ and ‘Pangako Sa ‘Yo’, respectively. The most recent national ratings report shows that the two GMA teleseryes were badly blown out by their ABS-CBN counterparts.

In making the timeslot change, GMA hopes that ‘MariMar’ and ‘Beautiful Strangers’ will fare at least a bit more decently than in their previous timeslots. Then again, they are still at a disadvantage, since they are up against the two hottest love teams in the country.

As for ‘Little Nanay’, it is a bit surprising to see the light-hearted drama go up against a more action-packed series in ‘Ang Probinsyano’. Nevertheless, even though they won’t be facing ‘On the Wings of Love’, they still have a daunting task coming, since Coco Martin has been able to thrive as twins in an adaptation of a Fernando Poe, Jr. classic.

That said, rough waters still lie ahead for GMA. Even with all the changes that took place, it’s still not easy defeating the ever-superior Primetime Bida of the Kapamilya network.

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AlDub Phenomenon Continues to Grow, But Warning Signs Become Evident

The AlDub phenomenon reached fever pitch last Saturday.

‘Eat Bulaga”s so-called National Pabebe Wave Day featured a chance meeting between Alden Richards and Maine Mendoza (aka Yaya Dub) inside a mansion ‘owned’ by Lola Nidora (Wally Bayola). It marked the first selfie between the pair, the debut of the mansion’s maid Rianna, also portrayed by Bayola, and the first time that Yaya Dub spoke on national television.

That episode of ‘Eat Bulaga’ overwhelmed ‘It’s Showtime”s ANIMversary episode by a wide margin, both in tweets and in the ratings. A record 25 million tweets were confirmed during the episode, while ratings of 37.2 (NUTAM) and 30.8% (Kantar) helped ‘Eat Bulaga’ widen its gap over ‘It’s Showtime’.

Many were beginning to question ‘It’s Showtime”s increasingly immoral antics, such as what happened last Saturday with the on-air kiss between Viceral (Vice Ganda’s alter-ego) and Karylle (see video above). Even the infamous Pastillas Girl segments (which were criticized for its desperate and indecent nature) earned the ire of Gabriela for its exploitation of women.

However, the so-called Kalyeserye on ‘Eat Bulaga’ also has its fair share of detractors. This despite the fact that it entails a positive message to its viewers.

Since the AlDub phenomenon got underway, virtually every newscast on GMA and GMA News TV have always featured a short summary of the Kalyeserye (example video above). The overemphasis on AlDub continued even during Sundays, which is a rest day for the staff of ‘Eat Bulaga’.

Stories of the AlDub phenomenon have also become a regular occurrence on ‘Kapuso Mo, Jessica Soho’. Features of AlDub fanatics are usually the point of emphasis on the said program.

GMA has also taken advantage of Alden Richards’ renewed fame, even though it was ‘Eat Bulaga”s parent company TAPE, Inc. who made the young actor a household name. Just recently, News TV reaired the obvious flop that is ‘Ilustrado’, while Alden’s life story on ‘Magpakailanman’ was also replayed.

It is clear that GMA is abusing the popularity of AlDub. The pair alone has loomed large over GMA’s own talents, and as a result, stunts their development and potential.

That said, finding a balance between AlDub and the rest of the network should be emphasized. AlDub can’t do it alone, and GMA needs its other talents and programs to step up in this urgent moment.

AlDub’s popularity should not be taken for granted. It is GMA’s responsibility to make things fair for everyone, otherwise it may alienate its viewers.

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