Kadenang Ginto: Golden Opportunity or Golden Letdown?

Welcome to the ‘better late than never’ era of Kapamilya Gold.

Gone are the days when the block starts at 3:20 p.m. as soon as ‘It’s Showtime’ ended. These days, Vice Ganda and his big mouth are the main attraction for over half the afternoon while Kapamilya Gold could only helplessly watch as they were pushed back by 30 minutes.

While the ratings of Kapamilya Gold remain excellent despite the late start time, an upcoming series or two could derail whatever momentum this block had attained. Over the next two weeks, Kapamilya Gold will have two new programs in store, and one of them is already feeling the pressure.

This early, ‘Kadenang Ginto’ is hard-pressed to fill the void left by ‘Asintado’. The series, which will be led by Albert Martinez, Dimples Romana, Adrian Alandy and Beauty Gonzalez, lacked the star power of ‘Asintado’, and while the four are already accomplished actors they are still supporting player material in the eyes of viewers.

‘Kadenang Ginto tells the story of Romina (Beauty), Carlos (Adrian), Robert (Albert) and Daniela (Dimples). Both Romina and Carlos are initially engaged to one another, but after Romina is raped by an unknown man, Carlos breaks up with her and worse, the rape incident results in Romina bearing a child.

Romina then finds refuge and true love in Robert, the owner of the company she works for; Romina’s child Cassandra (Francine Diaz) is then adopted legally by Robert. However, Robert’s daughter Daniela disapproves of their relationship and accuses Romina of being a gold digger.

Eventually Daniela leaves her family behind, falls in love with Carlos and bears a child named Margaret (Andrea Brillantes). This leads to a blood feud between her and Romina for the right to inherit Robert’s wealth.

Also part of ‘Kadenang Ginto’ are Eula Valdez, Ronnie Lazaro, Luke Conde, Nikko Natividad, Adrian Lindayag, Kat Galang, and Savannah Rosales. The series will be directed by Jerry Lopez Sineneng.

Come this Monday ‘Kadenang Ginto’ should have its hands full in keeping viewers to their seats. It will be interesting to see how this new series plays out, so good luck.

‘Kadenang Ginto’ airs weekdays after ‘It’s Showtime’ on ABS-CBN’s Kapamilya Gold.

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Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.