A game of one-upmanship continues on ABS-CBN.
The Kapamilya network’s afternoon slot had a different look beginning yesterday. With the conclusion of the Koreanovela ‘My Love Donna’ last Friday, ABS-CBN chose not to replace the said program, and reduced Kapamilya Gold to just two teleseryes (‘Doble Kara’, Tubig at Langis’) and ‘Game ng Bayan’.
On top of that, ‘It’s Showtime’ had its running time extended to three hours, and as a result, Kapamilya Gold now begins much later, at 3:15 p.m.
By all accounts, it seems like ABS-CBN is once again trying to give GMA a run for its money. With the 30-minute extension, ‘It’s Showtime’ now has to contend not only with perennial rival ‘Eat Bulaga’, but also the teleserye ‘Wish I May’, whose run will come to an end soon.
Over at Kapamilya Gold, ‘Doble Kara’ will now have to face ‘Hanggang Makita Kang Muli’, while ‘Tubig at Langis’ will be up against ‘The Millionaire’s Wife’. And with the exception of regional networks, ‘Game ng Bayan’ will once again have to contend with the first 45 minutes of ‘Wowowin’.
Overall, the move provided some sense of anticipation for ABS-CBN. Knowing that GMA and TAPE, Inc. could extend ‘Eat Bulaga’ to another 30 minutes in case of a lack of replacement for ‘Wish I May’, ABS-CBN quickly took action, in hopes that GMA may indeed make a game-changing response.
Still, is three hours on weekdays too much for ‘It’s Showtime’? And is the three-program approach on Kapamilya Gold all worth it for ABS-CBN?
Let’s face it, ‘It’s Showtime’ may have overtaken ‘Eat Bulaga’ following its low point that is the AlDub vs. Pastillas rivalry, but they don’t need a 30-minute extension on weekdays. After all, the viewers need some siesta time as well, not to mention the fact that the hosts’ busy schedule were being compromised by this extension.
And what about Kapamilya Gold? With just two teleseryes and a move to a later timeslot, this may not bode well for the block’s ratings, especially with GMA consistently taking over the lead at around 4:00 p.m. in the lead-up to ‘Wowowin’.
That said, this latest programming change of ABS-CBN in the afternoon may not be helpful in the long run. While they are still winning, this new lineup will not make sense if they started to lose steam.
Now that ABS-CBN once again tweaked its afternoon lineup, will GMA respond to its rival’s move? Find out soon.