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It’s Showtime Going Overtime Not a Good Sign for ABS-CBN

Overtime has become a trend for ‘It’s Showtime’ of late.

The ABS-CBN noontime show normally runs for three hours at best. But in recent episodes, ‘It’s Showtime’ went beyond that allotted time duration and ended up lasting for another 20-30 minutes (see most recent episode video below).

As a result, the rest of ABS-CBN’s lineup wound up airing at a later timeslot than they usually do. Not a good sign for a network that prides itself for excellence and consistency from morning till night.

Take for instance, ‘TV Patrol’. ABS-CBN’s flagship newscast usually begins at 6:28 p.m., but because of ‘It’s Showtime”s extended run, it was now pushed to 6:45 p.m.

While its ratings were not affected at the moment, many feared that the late start of ‘TV Patrol’ could push more viewers to switch to GMA’s ’24 Oras’. And worse, the longer-than-expected run of ‘It’s Showtime’ could give GMA Afternoon Prime (or at a lesser extent ‘Eat Bulaga’) a much-improved spike in its ratings.

‘Tawag ng Tanghalan’ may be ‘It’s Showtime”s most popular segment right now (and the one that essentially ended AlDub as a formidable tandem), but the unnecessary banter could drag the noontime show’s viewership down. And the fact that ‘Tawag ng Tanghalan’ runs opposite ‘Ika-6 na Utos’ is perhaps the biggest concern coming out of ABS-CBN management.

No offense to Vice Ganda and company, but the trio of Sunshine Dizon, Ryza Cenon and Gabby Concepcion is having ‘It’s Showtime”s number, particularly once ‘Tawag ng Tanghalan’ takes place. One thing ABS-CBN would like to do is to eliminate most of the talking and focus solely on the singing itself in order to save a lot of time and viewers.

In doing so, ‘It’s Showtime’ will return to its normal three-hour duration and perhaps add motivation to a struggling Kapamilya Gold. Not only that, ‘TV Patrol’ will be able to start on time and save whatever grace it has left.

But the decision to reduce some of the talk on ‘Tawag ng Tanghalan’ will only depend on management convincing Vice Ganda and company to lessen all the banter. Which is not an easy thing to do considering Vice’s mass appeal.

Still, preventing the inevitable loss of viewership is a must for ABS-CBN, particularly when it comes to ‘It’s Showtime’. They may be the No. 1 network in the country ratings-wise, but even ABS-CBN has its own weaknesses that needs to be addressed.

drama, entertainment, Philippines, television

Asintado’s Newest Challenger: The Stepdaughters

A new opponent awaits ‘Asintado’.

After taking out ‘Impostora’, the ABS-CBN afternoon drama will face a different challenger starting today. Looking to match wits with Julia Montes will be Katrina Halili and real-life couple Megan Young and Mikael Daez, who will lead GMA’s newest drama series ‘The Stepdaughters’.

The story of ‘The Stepdaughters’ revolve around two women who were both beautiful and intelligent but have contrasting personalities. Mayumi (Megan) is a chemistry graduate with dreams of setting up her own makeup line, while Isabelle (Katrina) already manages one, yet as an only child she grew self-centered and spoiled.

Francis (Mikael), a head product engineer, becomes Mayumi’s love interest, even though Isabelle pleads to love her back. The growing dislike between Mayumi and Isabelle grows even more apparent when Mayumi’s mother Luisa (Glydel Mercado) and Isabelle’s father Hernan (Gary Estrada) get married, making them stepsisters.

‘The Stepdaughters’ also star Allan Paule, Angelu de Leon, Sef Cadayona and Samantha Lopez, with the special participation of Dion Ignacio. It will be directed by Paul Sta. Ana.

As ‘The Stepdaughters’ makes its debut, they will have their hands full in trying to solve ‘Asintado. Since premiering last month, the Julia Montes-led drama revitalized ABS-CBN’s Kapamilya Gold block, and if not for ‘Ika-6 na Utos’ they would have taken the mantle of afternoon’s top drama series.

But if ‘The Stepdaughters’ want to defeat ‘Asintado’, they will have to convince viewers that veterans such as Megan Young and Katrina Halili are still worth watching. After all, GMA’s overdependence on older stars has become a problem this decade and it cost them a majority of their audience.

It will be interesting to see how ‘The Stepdaughters’ can help rekindle Afternoon Prime’s flickering fortunes. After a strong finish in the second half of 2017, the block finds itself in the doldrums once again and it will be up to ‘The Stepdaughters’ to put them back to relevance.

‘The Stepdaughters’ air weekdays after ‘Ika-6 na Utos’ on GMA Afternoon Prime.

drama, entertainment, Philippines, television

Ikaw Lang ang Iibigin to End Friday

The Kimerald reunion tour will come to an end this week.

On Friday, January 26, ‘Ikaw Lang ang Iibigin’ will air its 195th and final episode. The series, which starred Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia, was first aired on May 1, 2017.

In many ways, the series was not a disappointment ratings-wise. But for the more knowledgeable viewers, the serious tone of ‘Ikaw Lang ang Iibigin’ may have turned them off a bit considering that ABS-CBN reluctantly placed the series to the late morning timeslot.

When ‘Ikaw Lang ang Iibigin’ was first announced during one of ABS-CBN’s trade fairs, many thought the series would be assigned to Primetime Bida. After all, Kim Chiu and Gerald Anderson were highly accomplished primetime stars with many top-rating series to their credit.

However, ABS-CBN decided to take ‘Ikaw Lang ang Iibigin’ to the late-morning slot that is normally assigned to more light-hearted or inspirational series (see ‘Be Careful with My Heart’ and ‘Ningning’). At this point they didn’t have a choice since Kapamilya Gold and Primetime Bida were fully loaded and they fear that postponing the series’ premiere could affect its ratings.

Nevertheless, ‘Ikaw Lang ang Iibigin’ became a hit in the ratings game, mainly due to inferior competition put up by GMA Network blocktimer TAPE Inc. During the first half of its run, ‘Ikaw Lang ang Iibigin’ was pitted against the coming-of-age drama ‘TROPS’, and after that they faced the talk show ‘The Lolas’ Beautiful Show’.

Overall, even with all the obstacles thrown against it, ‘Ikaw Lang ang Iibigin’ still managed to enjoy a great run. It was a series that is as compelling as it comes, with the premise of three triathletes entangled in a love triangle while competing in a run of their lives.

As ‘Ikaw Lang ang Iibigin’ nears its conclusion, one can only hope that these last few episodes will be as explosive as it can get. A very interesting ending awaits, so good luck with that.

action, drama, entertainment, Philippines, television

Bouncing Back: Julia Montes Returns in Asintado

ABS-CBN’s Kapamilya Gold badly needs a boost.

For months, the block has struggled against a resurgent GMA Afternoon Prime. It was clear that Kapamilya Gold has gone stale with a repetitive ‘kabitserye’ formula, and as a result, viewers tuned away in favor of series that had campy scenes (‘Ika-6 na Utos’), one actress playing two contrasting personalities (‘Impostora’), and allusions to the supernatural (‘Haplos’).

This Monday, Kapamilya Gold will try to return to relevance with a familiar face and a new attitude. Enter ‘Asintado’, the newest afternoon series starring daytime drama’s undisputed queen in Julia Montes.

In ‘Asintado’, Julia is Ana, a member of a rescue team who looks to make her adoptive family proud. After saving Gael (Paulo Avelino) from a mining accident, she became his personal nurse and eventually fell in love with each other.

But just as their relationship blooms, Gael’s ex-girlfriend Samantha (Shaina Magdayao) returns to try to win back his heart, even if it means killing Ana. Fortunately, Ana was saved by Xander (Aljur Abrenica), only to find out later on that Gael and Samantha are about to get married.

Just as Ana is plotting her revenge, she finds out that Samantha was her long-lost sister. Samantha, as it turned out, was lost in the fire that killed their parents.

The search for love and justice in ‘Asintado’ will also involve a veteran supporting cast consisting of Lorna Tolentino, Cherry Pie Picache, Lito Pimentel, Agot Isidro, and Nonie Buencamino. The series will be directed by Onat Diaz and Lino Cayetano.

If Julia’s previous series ‘Doble Kara’ helped Kapamilya Gold reclaim the ratings lead from Afternoon Prime, then ABS-CBN should look for ‘Asintado’ to do the same. Still, the series will be up against a formidable foe in ‘Impostora’, and battling a tested star in Kris Bernal will not be a walk in the park.

But considering Julia Montes’ star power, facing such an obstacle is no big deal. That said, it will be up to her to lead Kapamilya Gold back to where it wants to be.

‘Asintado’ airs weekdays after ‘It’s Showtime’ on ABS-CBN.

action, drama, entertainment, game show, Philippines, television

FTT Year 2017 in Review: The Hot or Not Stories That Define the Year in Media (Part I)

Another year is about to end. But before the calendar flips to 2018, here is a look back at the year that was in television and radio. This article looks back at some of the Hot or Not moments that define the Philippine media this year.

Here is Part I of the four-part series. These stories are arranged in no particular order.

HOT: La Luna Sangre

The tandem of Kathryn Bernardo and Daniel Padilla returned to ABS-CBN Primetime Bida in June to star in ‘La Luna Sangre’, which also starred Angel Locsin (initially in a special participatory role as Lia before returning full-time as Jacintha) and another comebacking star in Richard Gutierrez. The series became an immediate hit scoring well over 30% in the nationwide ratings.

The success of ‘La Luna Sangre’ also revitalized the third slot of Primetime Bida following the lukewarm reception of predecessors ‘Magpahanggang Wakas’, ‘A Love to Last’ and ‘My Dear Heart’. But while KathNiel did not lose their magic upon returning to the small screen, the same cannot be said for another popular love team.

NOT: AlDub and More

Good news: AlDub did not need to face KathNiel as ‘Destined to Be Yours’ ended weeks before ‘La Luna Sangre’ premiered. Bad news: 63 episodes is more than enough to justify the lack of success of ‘Destined to Be Yours’, the first primetime series to star Alden Richards and Maine Mendoza together.

Things only got worse for the duo from that point on. In late November, Maine revealed on social media that she and Alden are only friends in real life and that she ‘deserves all the hate in the world’ for being a ‘coward’ and a ‘selfish little brat’.

Perhaps the pressure and the expectations are starting to take its toll on Maine. Much like her harrowing portrayal of a depressed workaholic in the ‘Eat Bulaga’ made-for-TV film ‘Love Is…’, somebody should help her overcome these stresses.

HOT: Ika-6 na Utos and Afternoon Prime

‘Ika-6 na Utos’ premiered late last year to lukewarm reviews. But thanks to some campy moments that elicit plenty of laughter from its viewers, ‘Ika-6 na Utos’ became unexpectedly popular, so much so that GMA decided to add Saturday episodes starting in April to capitalize on its success.

The series also boosted the fortunes of Afternoon Prime which had been left for dead earlier in the year. By August, succeeding dramas ‘Impostora’ and ‘Haplos’ were winning over their ABS-CBN counterparts thanks in large part to ‘Ika-6 na Utos’.

NOT: The Entire Kapamilya Gold Post-Doble Kara

Led by back-to-back ‘kabitseryes’ in ‘Pusong Ligaw’ and ‘The Better Half’, Kapamilya Gold lost ground to Afternoon Prime that by the late third quarter of 2017, it was the latter that stood tall. Not even ‘The Greatest Love”s critically-acclaimed run saved the block from its sudden fall from grace.

The end of ‘Doble Kara”s year-long run in February foreshadowed a decline in Kapamilya Gold’s performance. Soon after, Afternoon Prime closed the gap and overtook Kapamilya Gold in the ratings for the rest of the year, much to the dismay of Kapamilya viewers everywhere.

HOT: Wildflower

Also in February, ‘Wildflower’ premiered on Primetime Bida’s pre-newscast slot. It didn’t take long for the series to make an impact as it constantly registered ratings of over 20 to 25%, putting it among the top five programs in the country.

The success of ‘Wildflower’ also spawned numerous memes on social media, some of which depict the various confrontations between Ivy/Lily (Maja Salvador) and Emilia (Aiko Melendez). With that kind of impact, ‘Wildflower’ truly turned viewers’ heads upside down whenever these two go at it.

NOT: Kapamilya Game Shows

The slogan ‘In the Service of the Filipino’ does not apply to ABS-CBN game shows. That said, ‘Minute to Win It’, ‘Family Feud’ and ‘Bet on Your Baby’ continued to alienate audiences by utilizing celebrities more often than ordinary people throughout their runs this year.

Luckily all three shows’ seasons came to an end this year: ‘Minute to Win It’ in February, ‘Family Feud’ in May and ‘Bet on Your Baby’ in September. Perhaps ABS-CBN should stop producing game shows and defer these to ‘It’s Showtime’ since they do not even have a clue how to utilize the power of the viewing public.

Part II of this four-part series is coming up tomorrow. Stay tuned.

drama, entertainment, Philippines, television

In 100 Words: Haplos Continues Win Streak at Expense of Hanggang Saan

‘Haplos’ continues to win in the ratings despite the entry of ABS-CBN’s newest series ‘Hanggang Saan’. (Photo credit: GMA Network)

Not even a new ABS-CBN afternoon series can stop ‘Haplos’.

Through the first week of ‘Hanggang Saan”s run, the series only mustered an average of 12% in the national ratings. In contrast, GMA’s ‘Haplos’ corralled a score of around 14%.

The debut episode of ‘Hanggang Saan’ last November 27 saw the series earn a 12.9% rating, .3% less than ‘Haplos’. But the gap between the two shows has somewhat widened to around 2% in subsequent episodes.

Given that this is only the first week of ‘Hanggang Saan’, growing pains are expected to happen. However, Kapamilya Gold as a whole continues to struggle against Afternoon Prime, and unless ABS-CBN decides to make a wholesale change or two, the block’s performance will only get worse.