entertainment, news, Philippines, radio, television

ABS-CBN Hits Big Again with the ‘Tulong Na’ Shirts

ABS-CBN’s ‘Tulong Na, Tabang Na, Tayo Na’ shirts were initially conceived for charitable causes, but its immediate popularity led to two successful concerts on November 16 and December 10.

When Typhoon Haiyan (Yolanda) struck the country a month ago, it left a trail of dead bodies, fallen trees and damaged structures. After the typhoon’s impact became all too gruesome for the human mind, the international community started donating sums of money and relief items for the victims of Haiyan. And ABS-CBN was among those who came to the rescue.

Days after Haiyan left the country, ABS-CBN launched their charity shirt bearing a fish-like symbol and the phrase ‘Tulong Na, Tabang Na, Tayo Na’. The shirts became available at the ABS-CBN Store in the network’s Quezon City headquarters last November 12, and was later sold online through Shopinas.com and at Ayala Malls in the country. It was also sold during various ABS-CBN-sponsored events such as mall shows.

The ‘Tulong Na’ shirt became an immediate hit thanks to its cheap price (P250) and strong message, not to mention additional publicity thanks to 30-second ads, a telethon, and television programs featuring ABS-CBN personalities. And last November 16, the Kapamilya network held a benefit concert at the Smart Araneta Coliseum, with the shirt being given for free to ticket buyers.

The said concert from November 16 was such a success that another concert was held at the same venue last December 10, again with the ‘Tulong Na’ shirt distributed along with the tickets. ABS-CBN typically holds a Christmas concert at this time of the year, but on this night, the concert was about raising hope and prosperity to the victims of the typhoon. The concert entitled ‘Kwento ng Pasko: Pag-asa at Pagbangon’ will be aired in a two-part special this weekend on ABS-CBN.

In many ways, the popularity of the ‘Tulong Na’ shirts capped off a successful year for ABS-CBN. With top-rated programs outplaying the opposition almost every day, and with more potentially successful programs in the works, the Kapamilya network is definitely poised for bigger things this 2014.

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entertainment, Philippines, radio, Sports, television

ABS-CBN’s 60th Anniversary Weekend

ABS-CBN kicks off its 60th anniversary of television broadcasts with the Grand Kapamilya Weekend from October 5-6.

On October 23, 1953, ABS-CBN launched the first television broadcast in the Philippines. In the sixty years since its first broadcast, the Kapamilya network grew into a national and global network, becoming the first network in the country to air in color, in high definition, and via satellite. On the weekend of October 5-6, ABS-CBN will hold a variety of events to commemorate the 60th anniversary of its television broadcasts.

The Grand Kapamilya Weekend will be held at the Quezon Memorial Circle, and noontime variety shows ‘Showtime’ and ‘ASAP‘ will hold live shows at the venue. In addition, a bazaar, a medical mission, a soup kitchen, an exhibition game between Star Magic and ABS-CBN Sports staff, a Star Cinema live screening, and a story-telling session will also be held at the venue. The nightly festivities will see a live concert sponsored by MOR 101.9, and a live Kapamilya KTV.

In addition, a pair of charitable eco-runs will also take place, with both the ‘One Run, One Philippines: Isang Bayan Para sa Kalikasan’ and the ‘Run for the Pasig River‘ aiming to raise money for environmental concerns. And finally the Kapamilya All-Star Games will be held at the Smart Araneta Coliseum on October 5 for basketball, and at the Marikina Sports Complex on October 6 for Volleyball.

For more on the schedules regarding the activities for the Grand Kapamilya Weekend, click on this link.

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Philippines, television

Colgate and Palmolive’s Loyalty to ABS-CBN

Colgate and Palmolive products have been loyal subscribers to ABS-CBN since the 1960s, although they briefly defected to GMA in 2009.

Ever wonder why Colgate toothpaste and Palmolive shampoo products are only shown on ABS-CBN? This is because Colgate and Palmolive’s target market has been the middle and upper social class, and ABS-CBN has the advantage on these classes, making it a perfect spokesperson for Colgate and Palmolive. Despite the loyal relationship between ABS-CBN and Colgate-Palmolive, there has been some exceptions.

In 2009, Colgate-Palmolive switched allegiances to GMA after an ad rate dispute. The former demanded ABS-CBN to slash its ad rates by half as a reward for its loyal subscription, which the Kapamilya network rejected citing the 18-minute rule of the KBP, and unfair competition with other advertisers. However, after sales of Colgate and Palmolive products declined they decided to renew their acquaintances with ABS-CBN, which has stayed since. The switch back to the Kapamilya network was necessitated upon realizing that GMA’s market relies mostly on the lower class society, which is not the preferred market of Colgate and Palmolive.

In 2012, GMA contract artist Carla Abellana began endorsing Palmolive shampoo products. It was surprising to see a contract artist from another network endorse a product that airs exclusively on its competitor, but Colgate-Palmolive did give Abellana some leeway to endorse its products. In addition to Abellana, KC Concepcion is also endorsing Palmolive.

With that in mind, it’s hard to forget how loyal the Colgate-Palmolive company is to ABS-CBN, considering that their loyalty stretches back to the 1960s. Then again, Colgate and Palmolive products have become a hit with the purchasing public despite the fact that their ads only air on one network, and their recognition as a top product is easy to understand. However, I really wanted to see their products air on other networks besides ABS-CBN, in order to be at par with competitors Unilever and Procter & Gamble. While that realization is a long shot, as long as Colgate-Palmolive maintains its fierce loyalty with ABS-CBN, the products will stay recognized with the public.

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entertainment, Philippines, television

Feeling Nostalgic About Jeepney TV

Jeepney TV, launched in October 2012, gave audiences a look at classic programs produced by the ABS-CBN network. (Logo courtesy of Creative Programs, Inc.)

Last October saw the launch of Jeepney TV. The ABS-CBN-produced network features classic programming from the archives of ABS-CBN, consisting of sitcoms, teleseryes, game shows, variety shows and even news programs. Currently it is one  of two such archival channels on Philippine TV, and I had a chance to check it out.

Jeepney TV is aired on SkyCable channel 9, just a click from ABS-CBN itself. It is a 24/7 cable channel, which means that even night owls can catch up. Because it is produced by ABS-CBN, only the classic programs from the Kapamilya network are being aired here. This does not include programs that once aired on ABS-CBN that moved to other networks (e.g. Eat! Bulaga).

Over a half-year into its operation, Jeepney TV was able to satisfy the cravings of both old and young viewers by airing the network’s most popular and well-acclaimed programs. For younger audiences who were not able to recognize current Star Magic artists in their youth, this network provides an opportunity to watch how current ABS-CBN stars looked back in the day.

There is a reason why ABS-CBN decided to launch Jeepney TV: to lessen the amount of reruns aired on the main network. It is ok to have reruns, but for some reason it only bores the audience who watches it. And for some reason I never liked first week reruns of new teleseryes. Why would they have to watch a weekend re-run of a newly-launched teleserye  recapping its first week? Because they missed it, is that the purpose? Teleseryes in their first week will give you an idea on how a story starts, but most audiences would think that they are more interested in its ending rather than its beginning. Which is why I would rather watch one as it ends rather than it begins, because it only adds further interest.

As for sitcoms, news and public affairs programs, and variety/game shows, they were never aired for a rerun at all, which is unfair. So instead of putting those reruns on the main network, why not put them together on a cable channel for a specific audience? That is how Jeepney TV came to fruition, and once the ride began in October 2012, audiences were treated to a smorgasbord of old-school programs that ABS-CBN offered. And that is how Jeepney TV rode nostalgic television to another level.

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