After three years, ‘Imbestigador’ returns to its most comfortable perch, sort of.
GMA has announced that ‘Imbestigador’ will return to the Saturday slot starting July 12. But instead of airing in the evenings, as it has been the case since 2000, it will now be seen in the afternoons.
During its three-year run on Sunday nights, ‘Imbestigador’ saw its ratings sharply decline. This was mainly due to the popularity of opposing program ‘Gandang Gabi Vice’, and its shift from a reality documentation format to a dramatization-based format. It also didn’t help that ‘Kapuso Mo Jessica Soho’, its preceding program for the past several years, was extended from 60 to 90 minutes.
The move to Saturday afternoons should give ‘Imbestigador’ less pressure to perform. Instead of facing Vice Ganda, it will now face ‘SOCO: Scene of the Crime Operatives’, whose format may have inspired ‘Imbestigador”s new approach, and ‘Failon Ngayon’, whose format was similar to the ‘Imbestigador’ of old.
Still, it remains to be seen if the new timeslot will result in better ratings for Mike Enriquez’s long-running program.
Kap’s Amazing Stories Finally Cancelled
With host Bong Revilla still incarcerated for his role in the PDAF scam, GMA has decided to cancel ‘Kap’s Amazing Stories’ after nearly seven years.
The cancellation of ‘Kap’s Amazing Stories’ is intended to avoid any negative publicity in the light of Bong Revilla’s involvement in the PDAF scam. The senator was arrested on June 20, but ‘Kap’s Amazing Stories’ continued to air reruns until July 6.
But instead of creating a similar program on Sundays, GMA decided to add a fourth movie block in its timeslot. This new movie block will feature animated movies, and in typical GMA fashion, it will be dubbed in Filipino.
Clearly, GMA has shown a lack of proper direction in their programming. With five movie blocks and a pair of horror-based series, it is understandable why advertising has sharply declined for the network. And it didn’t help that rival ABS-CBN’s dominant weekend lineup has become a huge burden to GMA’s.
Unless they get rid of these movie blocks one by one, and replace them with more reliable programs, GMA’s programming problems will only continue. And Ramon Ang’s minority ownership won’t help matters.