KPC to Stay Despite Premiere of Temptation

‘Kapuso Primetime Cinema’ will remain on GMA Telebabad for the next two weeks.

The said movie block will stay on the lineup despite the premiere of the Koreanovela ‘Temptation’. The latter, starring ‘Stairway to Heaven”s Cholo and Jodi (Kwon Sang-woo and Choi Ji-woo respectively), will air starting tonight after ‘Kapuso Primetime Cinema’.

The reason behind it is that ‘That’s My Amboy”s premiere will not take place until January 25. ‘The Half-Sisters’, an ongoing Afternoon Prime series that also starred Barbie Forteza and Andre Paras, will air its final episode this Friday, and premiering ‘That’s My Amboy’ tonight would cause a conflict of interest.

Keeping ‘Kapuso Primetime Cinema’ would also maintain the balance of GMA’s Telebabad lineup in check. However, this won’t help the viewers of ‘Saksi’, as they will be forced to watch the newscast at a much later time than usual.

Over the next two weeks, ‘Temptation’ will air five times a week, a rare occurrence for late primetime Koreanovelas on Telebabad. It will air Mondays to Thursdays at 10:45 p.m., after ‘Kapuso Primetime Cinema’, and Fridays at 9:15 p.m., in between ‘Because of You’ and ‘Bubble Gang’.

This means that every Monday to Thursday will see ‘Temptation’ go up against both ‘Tonight with Boy Abunda’ and the early part of ‘Bandila’, while on Fridays, it will go up against ‘On the Wings of Love’. While they may have a chance to win from Monday to Thursday, albeit with a reduced viewership, the same probably can’t be said for Friday.

Of course, this will only take place for the next two weeks. Once ‘That’s My Amboy’ premieres, expect ‘Temptation’ to revert back to a four times a week broadcast on the late primetime slot.

With that, here is the GMA Telebabad lineup for the next two weeks.

5:45 p.m. – The Producers

6:30 p.m. – 24 Oras

7:45 p.m. – Little Nanay

8:30 p.m. – Because of You

9:15 p.m. – Kapuso Primetime Cinema (Mondays-Thursdays)/Temptation (Fridays)

10:45 p.m. – Temptation (Mondays-Thursdays)

Quite a mess for GMA Telebabad to start the year. But oh well, good luck.

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No Replacement for MariMar, At Least for Two Weeks

‘MariMar officially concludes tomorrow, but its replacement ‘That’s My Amboy’ will not be seen until January 25.  (Logo courtesy of GMA Network)

GMA is taking a ‘less is more’ approach on Telebabad. at least for the next two weeks.

Tomorrow night marks the final episode of ‘MariMar’, the second Filipino remake of the classic Mexican telenovela. The series, starring Megan Young as the titular character, will officially end with a total of 100 episodes.

High expectations awaited this version of ‘MariMar’ when it first premiered on August 24, 2015. After all, the original starring Thalia and the first remake starring Marian Rivera were each big hits when they were aired here.

Unfortunately for GMA, the new ‘MariMar’ failed to make an impact in the ratings. The series lost regularly to both ‘Nathaniel’ and ‘Ang Probinsyano’, forcing GMA to consider moving ‘MariMar’ to a later timeslot, only to renege on that promise.

Looking back, it is clear that this ‘MariMar’ was a letdown for the Kapuso network. The series was supposed to be a hit, bar none, but with viewers already used to the story, not to mention a shorter wait between remakes and tougher competition from Primetime Bida, it lost its appeal.

In the end, it was a mistake that GMA would like to forget. For Megan Young, the comeback trail following her victory at the Miss World pageant was a rough one to begin with.

So what’s next for GMA after ‘MariMar’? GMA has already confirmed that ‘That’s My Amboy’, the follow-up project of ‘The Half-Sisters’ stars Barbie Forteza and Andre Paras, will replace ‘MariMar’, but the series will not begin until January 25.

This means that for the next two weeks, GMA Telebabad will only have five programs on the menu, with two teleseryes highlighting the lineup. The schedule is as follows:

5:45 p.m. – The Producers

6:30 p.m. – 24 Oras

7:45 p.m. – Little Nanay

8:30 p.m. – Because of You

9:15 p.m. – Kapuso Primetime Cinema

With only two local dramas starting this Monday, GMA Telebabad is at a clear disadvantage against Primetime Bida’s five teleseryes. Both ‘Little Nanay’ and ‘Because of You’ will now face ‘Ang Probinsyano’ and ‘Pangako Sa ‘Yo’; an obvious mismatch ratings-wise.

That said, the next two weeks will be a difficult one for Telebabad. While waiting for ‘That’s My Amboy’ (‘The Half-Sisters’ ends January 15, hence the delayed premiere), viewers will need to endure watching only two teleseryes on GMA’s primetime lineup.

Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

GMA Brings Back Kapuso Primetime Cinema

Once again, GMA is making some radical changes to its Telebabad lineup.

Just recently, the network announced that they will bring back the transitional movie block ‘Kapuso Primetime Cinema’. The re-premiere of the said movie block will take place on November 9, replacing the Koreanovela ‘Legendary Women’.

It can be recalled that GMA aired ‘Kapuso Primetime Cinema’ two years ago, following the conclusions of ‘Genesis’ and ‘Akin Pa Rin ang Bukas’. GMA’s intent of airing ‘Kapuso Primetime Cinema’ at the time was clear: to capitalize on low advertising revenue during the Christmas season and to give more time for the production of upcoming teleseryes.

As it turned out, the move backfired. Replacement dramas ‘Carmela’ and ‘Rhodora X’ failed to bring the desired results, and GMA was left wondering why their ‘Kapuso ang Una’ battle cry did not work out.

This year, GMA opted for a more different approach. Instead of replacing the network’s teleseryes like they did two years ago, they decided to place ‘Kapuso Primetime Cinema’ on the timeslot normally reserved for Koreanovelas.

One possible reason for the move is that GMA intended to air ‘Kapuso Primetime Cinema’ in order for ‘Saksi’ to match up better with ‘Bandila’. The presence of ‘Pinoy Big Brother: 737’ and ‘Tonight with Boy Abunda’ has led to a later-than-expected airing for ‘Bandila’.

There is one problem, however. ABS-CBN has announced that a fifth teleserye (‘You’re My Home’) will air on Primetime Bida at the conclusion of ‘Pinoy Big Brother: 737’, and as a result, a hopeless situation now awaits GMA and its embattled fanbase.

That said, GMA needs to realize that they need to concede defeat than continue their already lopsided rivalry with ABS-CBN. It is clear the both networks are headed into opposite directions, and with ABS-CBN already more dominant than ever, GMA knows that an overhaul is more than necessary at this point.

GMA’s Desperation vs. ABS-CBN’s Patience

Next week will see three teleseryes air their series premieres. GMA will unveil both ‘Carmela’ and ‘Rhodora X’ to replace the interim movie block ‘Kapuso Primetime Cinema’, while ABS-CBN will roll out ‘The Legal Wife’ to replace ‘Maria Mercedes’.

As I have observed recently, GMA has become so desperate in rolling out their teleseryes. If you recall, both ‘Genesis’ and ‘Akin Pa Rin Ang Bukas’ finished their runs at the end of 2013, but because their upcoming teleseryes were still in the pre-production stage, GMA had no choice but to air Tagalized movies in the vacated timeslot. Had they finished both series on the week before ‘Carmela’ and ‘Rhodora X’ begin their runs, it would have made the transition smoother. But as it turned out, both series ended rather prematurely and, as I wrote in my previous article, GMA seems to have conceded the primetime race to ABS-CBN, due to the fact that their teleseryes tend to enjoy shorter-than-expected runs.

On the other hand, ABS-CBN preaches patience with their teleseryes. Much of the patience has to do with the low turnover of programs compared to GMA, along with high ratings and social media impact. As a result, the high ratings on most Kapamilya telseryes translate to longer and more productive runs. ‘Juan dela Cruz’, for example, ran longer than the likes of ‘My Husband’s Lover’. And even before that, some ABS-CBN teleseryes have ran longer than GMA’s, with the original ‘Mara Clara’ and ‘May Bukas Pa’ even taking more than a year to finish.

There is no question that ABS-CBN is currently the No.1 television station in the country in terms of ratings. But let’s also consider the fact that GMA is falling behind its rival because of so many short series and overwhelming turnover of programs. If GMA can somehow reverse this trend, it will be a big help to their slumping confidence. But as of now, the Kapuso’s creative slump will continue to haunt them.

GMA Telebabad Concedes to ABS-CBN’s Primetime Bida

This past week ‘Genesis’ and ‘Akin Pa Rin ang Bukas’ officially aired their final episodes. However, with production still in the works for ‘Carmela’, ‘Rhodora X’ and ‘Kambal Sirena’, GMA Telebabad decided to fill in the void with ‘Kapuso Primetime Cinema’.

As it turned out, it was clear that GMA Telebabad is conceding to ABS-CBN’s Primetime Bida. The last few years saw Primetime Bida dominate Telebabad in the ratings, helped by hit teleseryes such as ‘Budoy’, ‘Walang Hanggan’, ‘Princess and I’, ‘Juan dela Cruz’ and current favorites ‘Honesto’, ‘Got to Believe’ and ‘Maria Mercedes’. ABS-CBN was also successful in marketing younger talents, something GMA could not afford to do.

In addition, due to mounting operational losses GMA began to adopt the TV5 way by airing more Tagalized foreign films. This was none more evident than in ‘Kapuso Primetime Cinema’. But unlike the typical Tagalog-dubbed films on other blocks, KPC airs movies voiced by Kapuso talents, perhaps to add to their talent fees. To me, this movie block became a clear picture of GMA’s concession of defeat to ABS-CBN.

Despite that, ‘Kapuso Primetime Cinema’ will only be a temporary showcase, as the aforementioned ‘Carmela’, ‘Rhodora X’ and ‘Kambal Sirena’ will debut in the coming weeks. But even as GMA unveils a new slogan called ‘Puso ang Una’ in hopes of regaining the top spot, I expect ABS-CBN to overwhelm GMA once again on primetime.