So much for being No. 1 in the upscale market.
Once again, Retro 105.9 DCG-FM is making some changes to its menu. For now, the station does not utilize any on-air talent (save for news reporter Karen Wu) and plays automated music instead.
Rumor has it that the station asked its DJs to file their dismissal papers for no reason at all. It is possible that a bad case of declining revenue has something to do with the issue.
However, a later report from a PinoyExchange insider clarified that the dismissal papers are only temporary and that some of the Retro DJs are being brought back as part of a possible revamp of the station. If that is true, then find out what will happen next.
While Retro 105.9 DCG-FM emerged as the top upscale FM radio station in Metro Manila, the emergence of 104.3 FM2 as its main competitor in the classic hits genre made it difficult for Retro to maintain its foothold in the market. As its impending revamp shows, nothing is cast in stone.
Listeners can only hope that Retro 105.9 DCG-FM will find a way to maintain some long-term viability amid increased competition. After all, it will be a shame to see this pioneering station go after all these years building up its reputation as the ‘home of the classics’.
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