comedy, drama, entertainment, game show, news, Philippines, public affairs, talk show, television

GMA, ABS-CBN Tied for Best TV Station at the 2013 PMPC Star Awards

Marian Rivera and Coco Martin (tied with Richard Yap) won the top acting awards for drama in the 2013 PMPC Star Awards for TV.

In the recently concluded PMPC Star Awards for TV, both ABS-CBN and GMA shared honors for best TV station this year. And even though both stations were tied for the top television award, it was ABS-CBN who grabbed a lion’s share of awards thanks to some of their highly-rated programs and impressive performances from its stars.

ABS-CBN earned 31 of the 56 awards in the recent event. Among the winners were Kapamilya stars Coco Martin and Richard Yap (Best Drama Actor), KC Concepcion (Best Drama Supporting Actress), Arjo Atayde and Arron Villaflor (Best Drama Supporting Actor), and Nikki Gil (Best Single Performance for an Actress). Programs such as Juan dela Cruz (Best Primetime Drama Series), Be Careful with My Heart (Best Daytime Drama Series), Showtime (Best Variety Show), ASAP (Best Musical Variety Show), Umagang Kay Ganda (Best Morning Show) and Kris TV (Best Celebrity Talk Show) were also cited.

Not to be outdone, GMA stars such as Marian Rivera (Best Drama Actress), Rufa Mae Quinto (Best Comedy Actress) and Michael V (Best Comedy Actor) were also honored. In addition, GMA programs such as Pepito Manaloto (Best Comedy Show), Bubble Gang (T-Best Gag Show), Celebrity Bluff (Best Game Show), Startalk (Best Showbiz Oriented Talk Show), Magpakailanman (Best Drama Anthology), and the now-defunct Extra Challenge (Best Reality Competition Program) also won their respective awards. Sister network GMA News TV also left victorious thanks to wins by State of the Nation (Best News Program), Biyahe ni Drew (Best Travel Show), I Juander (Best Magazine Show), and Fashbook host Solenn Heussaff (Best Lifestyle Show Host).

While ABS-CBN and GMA dominated the proceedings, some of the minor TV networks were also cited. TV5 walked away with three awards, winning Best Children’s Show for Batibot, Best Talent Search Program for Talentadong Pinoy, and Best Female Showbiz Oriented Talk Show Host for Ang Latest host Cristy Fermin. And the lone award won by a UHF television station came from Net 25, whose program Convergence won Best Lifestyle Show.

The PMPC Star Awards were held last November 24 at the AFP Theater in Camp Aguinaldo, and were hosted by the Gutierrez twins (Richard and Raymond) and the Gonzaga sisters (Toni and Alex). The entire awards ceremony will be seen this Sunday on ABS-CBN’s ‘Sunday’s Best‘. And for the entire list of awardees, click here

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entertainment, Philippines, talk show, television

The Buzz and Showbiz Inside Report Merge as Buzz ng Bayan

Last Sunday, ‘The Buzz‘ hosts Charlene Gonzales and Toni Gonzaga confirmed that they’ll leave the show. It was also announced that the program will undergo a ‘makeover’, which became official when news outlets confirmed the arrival of Janice de Belen and Carmina Villaroel from ‘Showbiz Inside Report‘ to join Boy Abunda on the ‘new’ showbiz program ‘Buzz ng Bayan’. The reformat effectively ended ‘The Buzz”s 15-year run.

‘Showbiz Inside Report’ aired for the last time on September 28, to make way for unnamed special programs. While the program decently rated well owing to the chemistry of Janice, Carmina and Joey Marquez, it could not equal or surpass the viewership of GMA’sStartalk‘, which has been a staple of Saturday afternoon viewership since 1998. ‘SIR”s short run was just the latest of many talk show flops that ABS-CBN introduced to compete against ‘Startalk’, which led to another change in programming format.

While ‘The Buzz’ became virtually unbeatable on Sunday afternoons despite competing with ‘S Files’ and ‘Showbiz Central‘, its viewership soon declined after the departure of host Kris Aquino. Many agreed that Aquino’s presence, charisma and chemistry with Boy Abunda made the show a hit, and it earned numerous talk show awards during Aquino’s tenure. After Aquino’s departure, the program experimented with the likes of Ruffa Gutierrez, KC Concepcion and the aforementioned Charlene Gonzales and Toni Gonzaga, but neither were able to replicate the magic that Aquino created on the show. The program flirted with reformatting soon after, but it finally gave in last Sunday, leading to ‘Buzz ng Bayan’.

In an interview with Janice de Belen, she revealed that the format of ‘Buzz ng Bayan’ will feature audience interaction and panel discussion, something unheard of in a showbiz talk show. The program format appears similar to the one used on TV5’s ‘Face the People’, which also allows people to participate and intervene. This novel approach is worthy of a first look, so let’s see if they can pull that off.

‘Buzz ng Bayan’ will debut on October 20 after the successful teen comedy series ‘Luv U’.

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Philippines, television

Colgate and Palmolive’s Loyalty to ABS-CBN

Colgate and Palmolive products have been loyal subscribers to ABS-CBN since the 1960s, although they briefly defected to GMA in 2009.

Ever wonder why Colgate toothpaste and Palmolive shampoo products are only shown on ABS-CBN? This is because Colgate and Palmolive’s target market has been the middle and upper social class, and ABS-CBN has the advantage on these classes, making it a perfect spokesperson for Colgate and Palmolive. Despite the loyal relationship between ABS-CBN and Colgate-Palmolive, there has been some exceptions.

In 2009, Colgate-Palmolive switched allegiances to GMA after an ad rate dispute. The former demanded ABS-CBN to slash its ad rates by half as a reward for its loyal subscription, which the Kapamilya network rejected citing the 18-minute rule of the KBP, and unfair competition with other advertisers. However, after sales of Colgate and Palmolive products declined they decided to renew their acquaintances with ABS-CBN, which has stayed since. The switch back to the Kapamilya network was necessitated upon realizing that GMA’s market relies mostly on the lower class society, which is not the preferred market of Colgate and Palmolive.

In 2012, GMA contract artist Carla Abellana began endorsing Palmolive shampoo products. It was surprising to see a contract artist from another network endorse a product that airs exclusively on its competitor, but Colgate-Palmolive did give Abellana some leeway to endorse its products. In addition to Abellana, KC Concepcion is also endorsing Palmolive.

With that in mind, it’s hard to forget how loyal the Colgate-Palmolive company is to ABS-CBN, considering that their loyalty stretches back to the 1960s. Then again, Colgate and Palmolive products have become a hit with the purchasing public despite the fact that their ads only air on one network, and their recognition as a top product is easy to understand. However, I really wanted to see their products air on other networks besides ABS-CBN, in order to be at par with competitors Unilever and Procter & Gamble. While that realization is a long shot, as long as Colgate-Palmolive maintains its fierce loyalty with ABS-CBN, the products will stay recognized with the public.

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