Retro 105.9 DCG-FM Reloaded

Retro 105.9 DCG-FM has a new look, in the on-air department that is.

On the morning of October 20, a new but familiar voice took over Retro 105.9’s morning slot. King DJ Logan, last heard on Wave 891, was brought in to host ‘The Morning Show of Mass Destruction’, alongside a retainee from the now-defunct ‘The Breakfast Club’, Karen.

This is a risky hire for Retro 105.9 because of King DJ Logan’s past reputation as a loudmouth and a magnet of controversy. But then again, he remains an iconic and legendary name on radio that his addition to the Retro 105.9 staff was just too good to pass up.

Plus, he is a definite improvement over JJ Sparx, who never clicked with listeners during his stint in the mornings.

Another new hire on Retro 105.9 was Sgt. Pepper, formerly of Magic 89.9 and 103 1/2 Max FM. Pepper took over the evening slot on October 20, replacing Joey Pizza.

The brains behind the now-famous ‘Friday Madness’ on Magic 89.9, Pepper is no stranger to Retro 105.9 listeners, having previously guested on Triggerman’s ‘Saturday Retro Onstage’.

Like King DJ Logan, a name as memorable as Sgt. Pepper is just too irresistable for the bosses at Retro 105.9.

A new station manager also surfaced on the station. Cris Cruise (real name Cris Hermosisima) replaced JJ Sparx (real name Jonathan Jabson) in the task of creating Retro 105.9’s signature playlist, among other roles.

The new hires were teased during the weekend in various online forums. Meanwhile Retro 105.9 went on music automation as part of its latest realignment.

Effective October 20, this is now the current schedule of DJs on Retro 105.9 during weekdays:

6:00 a.m. – King DJ Logan & Karen (‘The Morning Show of Mass Destruction’)

10:00 a.m. – Joshua

2:00 p.m. – Jimmy Jam

6:00 p.m. – Sgt. Pepper

10:00 p.m. – Andy Tuna

2:00 a.m. – Music automation

As for Triggerman, Rudolph Rivera and Joey Pizza, they are slated to come on board during weekends. Their on-air times will be determined this Saturday.

It’s been over seven months since Retro 105.9 DCG-FM was launched, and so far, their flexible and deep playlist has been well-received by listeners. What they needed now are on-air talent to back up these positive vibes, and with the hirings of King DJ Logan, Sgt. Pepper and Cris Cruise, it looks like they made a wise and honest decision to improve their staff.

It remains to be seen if these new hires will help the station attract more listeners, but for now, it’s best to give them some time before they are finally get used to being ‘retro-fied’.

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The Sad Saga of Wave 891 and Natural 97.9

Wave 891 went back to basics in September, beginning with a return to their old logo from 2008 and a revised programming format. (Logo courtesy of Tiger22 Media Corporation)

103.5 K-Lite is not the only radio station that is suffering from an identity crisis.

K-Lite’s sister station Wave 891 and Natural 97.9 are also enduring the same fate. Like K-Lite, both stations have shifted from one format to another while maintaining their on-air identity.

Just last month, Wave 891 decided to reformat anew. While they retained their brand of hip-hop, RnB and urban music, they cleaned house by reverting back to their 2008-13 logo, replacing the likes of King DJ Logan with younger, less experienced voices, and restructuring their program lineup.

The revamp on the Wave camp came as a result of rising costs in both talent and programming. As a result, ‘Tsunamix’, ‘Soul Review Countdown’ and ‘The Rowdy Empire’ were axed in favor of new programs, the schedules of which can be viewed on the official Wave 891 Facebook page.

Meanwhile, Natural 97.9 was off to an inauspicious start. After 14 years as the adult contemporary station Home Radio, they reformatted to a hybrid ‘masa’ and Top 40 sound last March, keeping the Home Radio name in the process.

But amid backlash from once-loyal Home Radio listeners, the management finally gave in to pressure, and dropped the Home Radio name in favor of its slogan Natural. The makeover didn’t stop there however, as they reformatted into a traditional Top 40 sound akin to Magic 89.9, Monster Radio RX 93.1 and 99.5 Play FM, just in time for the arrival of musicians Duncan Ramos and Jimmy Bondoc to the station.

Both Wave 891 and Natural 97.9 now realize how difficult it is to compete in an industry that is gradually declining in quality. With ‘masa’ stations obliterating the landscape one-by-one, it is clear that the more specific genre-based radio stations are at a disadvantage, especially with the popularity of digital downloading and MP3 players.

That said, it will be a more daunting task now for both stations to stay alive in the light of continuous changes within the music industry.

Whether or not their new formats will last in the long term remain to be seen. But for now, listeners should look forward to a different brew on Wave 891 and Natural 97.9.