The Last Week of Since I Found You

Glad that’s over.

In many ways, ‘Since I Found You”s final week is a merciful end to a series that has never found its footing from day one. And while this romantic comedy series outplayed its competition, it failed to impress viewers left and right.

#SinceIFoundYou the FINALE week❤️ pic.twitter.com/F0q3cBrP7p

— Dreamscape (@DreamscapePH) August 4, 2018

‘Since I Found You’ first set foot on April 16, 2018 replacing the tearjerking family drama ‘The Good Son’. The series marked the first television project for the ‘Kita Kita’ tandem of Empoy Marquez and Alessandra de Rossi, and they were joined by Piolo Pascual, Arci Muñoz and JC de Vera.

While ‘Since I Found You’ came out firing by averaging in the 20s its first two weeks, it failed to sustain its magical start the rest of the way. Since then, ‘Since I Found You’ hovered between 16 and 19%, and ABS-CBN management wondered if a romantic comedy on primetime is indeed a curse.

But despite its unimpressive ratings, ‘Since I Found You”s opponent failed to take advantage of its lukewarm audience reception. Neither ‘The One That Got Away’ nor ‘Inday Will Always Love You’ provided the necessary impact that should have given ‘Since I Found You’ a scare, even though the latter came within 1% in one of its episodes.

Notwithstanding the lack of recognition by the audience, ‘Since I Found You’ was still good enough to produce 85 episodes, which is close to the norm of a typical teleserye. Still, it was clear that viewers yawned over a primetime romantic comedy that felt out of place.

With all due respect to Dreamscape, the producer of ‘Since I Found You’, this is one of the weakest efforts that this entertainment division has ever made. For all its success and appeal (see ‘Asintado’, ‘Ang Probinsyano’), not all of their creations are destined to give audiences something worth watching.

In the end, ‘Since I Found You’ is a waste of time for ABS-CBN. Romantic comedies have no place on Primetime Bida and this series is one of a few mistakes that ABS-CBN ever made.

One can only hope that ‘Since I Found You’ will end with a lasting impression. But for a series that is boring from the start, expect a silent treatment from the audience.

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Since I Found You to Air on Primetime Bida Tonight

It seems like romantic comedies on Primetime Bida are a bad fit.

Over the last two years, the fourth slot of Primetime Bida was dominated by romcoms, yet despite winning in the ratings, viewers were left unsatisfied and bored over the direction ABS-CBN took. One commenter even went so far as labeling these evening romantic comedies as ‘antok-seryes’.

Last year, ABS-CBN went the more serious route and aired ‘The Good Son’ on the fourth slot. Somehow it worked; the series averaged around 20% and viewers were once again invested into its heart-wrenching and heavy storyline, a far cry from the romance and good vibes of its predecessors.

However, ABS-CBN decided to replace ‘The Good Son’ with yet another romantic comedy. Only this time, it will feature an unlikely love team.

Remember the movie ‘Kita Kita’ starring Empoy and Alessandra de Rossi? After the surprising success of the film, ABS-CBN will look to capitalize on the popularity of AlEmpoy by giving them a more prominent role in the upcoming series ‘Since I Found You’.

Also starring Piolo Pascual, JC de Vera and Arci Muñoz, ‘Since I Found You’ features the story of five individuals whose lives soon change in a heartbeat. The lead characters are as follows:

• Nathan (Piolo), an accomplished businessman and boss of a construction company, is charismatic and good-looking yet employees are scared of his strict leadership.
• Dani (Arci), the company practicumer, soon falls in love with Nathan.
• Ginno (JC), Nathan’s assistant, becomes Dani’s own boss, but later on shows some affection for her.
• Janice (Alessandra), Nathan’s secretary, also expresses her feelings towards Nathan.
• James (Empoy), the company driver and comic relief, has a crush on Janice even as she constantly rejects him.

The cast of ‘Since I Found You’ will also include Carmi Martin, John Lapus, Vivoree Esclito, Isabel Oli, Cholo Barretto, and Michael de Mesa. It will be directed by Antoinette Jadaone.

If the performance of more recent primetime romantic comedies is of any indication, then ‘Since I Found You’ is in for a real challenge. Anything more than 20% in the ratings is vindication for the genre, but anything less than that is deemed a failure even if it still wins.

The ball is now on ABS-CBN’s court to prove its doubters wrong. Good luck.

‘Since I Found You’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.