entertainment, Philippines, talk show, television

No Talk Show Rivalry for GMA, Again

‘Yan ang Morning’ will not go up against ‘Magandang Buhay’ after all.

GMA made that clear when it announced its new morning lineup last Monday. And with the premiere of ‘Yan ang Morning’ this Monday, this is how their current lineup looks like:

  • 7:30 a.m. – Astig Authority block
    • ‘Shaman King’
    • ‘Yo-Kai Watch’
    • ‘Bleach’
    • ‘Dragon Ball Z’
    • ‘Knock Out’
  • 10:00 a.m. – ‘Mako Mermaids’
  • 10:45 a.m. – ‘Yan ang Morning’

That’s right, 10:45 a.m. For some reason, GMA decided not to have ‘Yan ang Morning’ face ‘Magandang Buhay’ head-to-head (the latter currently airs at 7:30 a.m.), and instead air the former in a timeslot that was traditionally occupied by previous long-running talk shows (e.g. ‘Today with Kris Aquino’, ‘SIS’).

There are some good and bad news on this decision. The good news is that despite some good reviews and strong showing in social media, ‘Magandang Buhay’ has not been able to make an impact in the ratings (much like ‘Kris TV’ before it), losing to the entire Astig Authority block by a wide margin.

As far as GMA is concerned, their anime block is doing just fine, even if they continue to air reruns of several beloved animes. For them, there is no point in sacrificing Astig Authority’s timeslot in favor of another program since the block continues to have a strong following.

The bad news? After Astig Authority, ratings for GMA in the morning slip predictably, as ‘Kapamilya Blockbusters’ kickstart a momentum swing for ABS-CBN that would continue for the rest of the day.

That said, GMA’s ratings woes after Astig Authority will put significant pressure on ‘Yan ang Morning’. Considering that their previous talk show ‘Basta Every Day Happy’ did not fare well, ‘Yan ang Morning’ could have a hard time making an impact in its current timeslot.

Would GMA be better off if ‘Yan ang Morning’ go one-on-one with ‘Magandang Buhay’? We’ll never know, but then again, anything can happen, and if ‘Yan ang Morning’ is able to thrive in its current timeslot, that could help GMA’s morale.

Hopefully they win, otherwise another failure of a talk show is in the offing.

Hosted by Marian Rivera, with Boobay as her sidekick, ‘Yan ang Morning’ airs weekdays starting May 2 at 10:45 a.m. on GMA.

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anime, drama, entertainment, Japan, Korea, Philippines, television

GMA’s Astig Authority To Be Reduced In Favor of Heart of Asia Reruns

GMA’s anime fans should expect another rude awakening next week.

Starting this Monday, GMA’s Astig Authority block will be reduced to two hours. This will give way to yet another Heart of Asia rerun in ‘Secret Garden’.

The Koreanovela first aired on the Kapuso network four years ago via the Telebabad block. It starred Hyun Bin of ‘My Name is Kim Sam Soon’ fame, and Ha Ji Won of ‘Hwang Jini’ fame.

‘Secret Garden’ will relegate ‘Knock Out’ (known in Japan as ‘Hajime no Ippo’) to an earlier timeslot, while replacing ‘Magi: The Labyrinth of Magic’ in the morning lineup.

Over the years, GMA’s animes have been able to fare well against their ABS-CBN counterparts, despite being criticized for frequently re-airing them on a seemingly annual basis. Classic animes like ‘Ghost Fighter’ (known in Japan as ‘YuYu Hakusho’), the ‘Dragon Ball’ series and ‘Slam Dunk’ remain popular with anime fans, while new titles are also attracting new viewers.

This despite the fact that GMA rarely promotes the programs of the Astig Authority block at all, in contrast to ABS-CBN’s Umaganda.

The same cannot be said for their Asianovelas, though. While Heart of Asia had some decent success and heavy promotion, it never earned quite the same following as the animes of Astig Authority, especially when they were re-aired for a second time and beyond.

That said, it was a mistake for the Kapuso network to sacrifice Astig Authority in favor of a Heart of Asia rerun, especially with ABS-CBN a non-factor in the early morning hours. GMA’s success in the early mornings is due in part to its animes, and giving way for an Asianovela will definitely hurt their loyal anime fanbase.

For now, though, they are giving their Asianovela fans a second chance. If successful, they should look forward to either another or a new Asianovela, otherwise they will need to once again extend the Astig Authority block.

‘Secret Garden’ returns this Monday after ‘Knock Out’ and before ‘Two Mothers’.

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