With ‘Be Careful with My Heart’ ending this November, ABS-CBN now has an unenviable task of filling the show’s shoes, along with rebuilding the rest of its morning lineup. (Photo credit: ABS-CBN)
A state of uncertainty has finally reached ABS-CBN as far as their weekday morning shows are concerned.
A change in programming took place earlier this morning. Popular classic animes ‘Princess Sarah’ and ‘Marcelino Pan Y Vino’ began to re-air in place of ‘Kuroko’s Basketball’ and ‘Naruto Shippuden’, both of which took a brief season hiatus.
In addition, a re-run of ‘Da Adventures of Pedro Penduko’ replaced the recently re-aired ‘Precious Hearts Romances: Midnight Phantom’. As a result, three of ABS-CBN’s old programs now occupy the network’s mid-morning slot.
Coupled with the announcement that the final episode of ‘Be Careful with My Heart’ will be on November 28, ABS-CBN will now have the daunting task of rebuilding its programming schedule on weekday mornings. Easier said than done.
While ‘Be Careful with My Heart’ remained a popular show, at least according to Kantar’s totals, it is clear that the viewers’ patience are beginning to run thin. As a result, some have begun to tune out in favor of ‘The Ryzza Mae Show’, who suddenly proved to be more formidable than GMA’s previous efforts.
It would have made sense if ABS-CBN ended ‘Be Careful with My Heart’ at its peak. Instead, the show is expected to end with a whimper, unless a memorable and well-written ending is made to finish the show the same way they started: as a big hit with viewers.
Filling the shoes of ‘Be Careful with My Heart’ will be very complicated, so good luck to the Kapamilya network in trying to sort this out.
Going through the rest of ABS-CBN’s weekday morning lineup post-‘Umagang Kay Ganda’, there are more problems to consider. With the exception of ‘The Singing Bee’, all other programs seem not up to par with the standard of excellence that ABS-CBN is trying to create.
‘Kris TV’, for example, has not been a success ratings-wise. While it is obvious that Kris Aquino does not want the show’s schedule to move considering her endless amount of demands in her contract, it would be of the best interest for ABS-CBN and herself to change ‘Kris TV”s timeslot to something more viewer-friendly, that is, if Kris finally loosens the grip.
As for the re-runs, it is still puzzling to see why ABS-CBN decided to re-air them, despite the presence of Jeepney TV and Hero on SkyCable. They could have used this time period to air a new Koreanovela or some new anime, but instead they meekly go throwback mode in the same manner as GMA’s overt dependence on classic animes.
That said, the time to rebuild weekday mornings is now for ABS-CBN. It may be very difficult considering the circumstances, but it’s the best that they can do in hopes of earning some respect in this timeslot.
So good luck to them in making this work.
From the Tube 