GMA Brings Back Kapuso Primetime Cinema

Once again, GMA is making some radical changes to its Telebabad lineup.

Just recently, the network announced that they will bring back the transitional movie block ‘Kapuso Primetime Cinema’. The re-premiere of the said movie block will take place on November 9, replacing the Koreanovela ‘Legendary Women’.

It can be recalled that GMA aired ‘Kapuso Primetime Cinema’ two years ago, following the conclusions of ‘Genesis’ and ‘Akin Pa Rin ang Bukas’. GMA’s intent of airing ‘Kapuso Primetime Cinema’ at the time was clear: to capitalize on low advertising revenue during the Christmas season and to give more time for the production of upcoming teleseryes.

As it turned out, the move backfired. Replacement dramas ‘Carmela’ and ‘Rhodora X’ failed to bring the desired results, and GMA was left wondering why their ‘Kapuso ang Una’ battle cry did not work out.

This year, GMA opted for a more different approach. Instead of replacing the network’s teleseryes like they did two years ago, they decided to place ‘Kapuso Primetime Cinema’ on the timeslot normally reserved for Koreanovelas.

One possible reason for the move is that GMA intended to air ‘Kapuso Primetime Cinema’ in order for ‘Saksi’ to match up better with ‘Bandila’. The presence of ‘Pinoy Big Brother: 737’ and ‘Tonight with Boy Abunda’ has led to a later-than-expected airing for ‘Bandila’.

There is one problem, however. ABS-CBN has announced that a fifth teleserye (‘You’re My Home’) will air on Primetime Bida at the conclusion of ‘Pinoy Big Brother: 737’, and as a result, a hopeless situation now awaits GMA and its embattled fanbase.

That said, GMA needs to realize that they need to concede defeat than continue their already lopsided rivalry with ABS-CBN. It is clear the both networks are headed into opposite directions, and with ABS-CBN already more dominant than ever, GMA knows that an overhaul is more than necessary at this point.

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StarStruck Finally Returns, But Problems Persist

The long-awaited return of ‘StarStruck’ is underway.

After a five-year absence, the original and most iconic reality talent search show on Philippine television is back with a new season and a new hope. A total of 35 hopefuls will have the chance of a lifetime to become a GMA star and an Ultimate Survivor.

But there are some problems that should concern the returning ‘StarStruck’.

GMA announced that ‘StarStruck’ would air weekdays at 5:50 p.m. starting today. The problem is that the timeslot is way too early for a reality show of this caliber, and based on recent trends, Filipino reality talent shows usually air in mid-to-late evenings to take advantage of bigger audiences.

In the first five seasons of ‘StarStruck’, GMA placed the show after the local teleseryes and before Koreanovelas on the network’s Telebabad block. At the time, it helped ‘StarStruck’ earn high ratings for the network, right in the midst of the Koreanovela and fantaserye fever.

Those seasons of ‘StarStruck’ also had a weekend edition (which also rated well), something that the new season won’t have (unless GMA changes its mind). But until then, the new ‘StarStruck’ will have to endure a different and more radical approach than in past seasons.

‘StarStruck’ will also have to worry about ‘Pasion de Amor’. The ABS-CBN drama series continues to stay hot in its timeslot, winning over its GMA counterparts on a consistent basis.

That said, GMA will have its hands full once ‘StarStruck’ comes in. ‘Pasion de Amor’ is a tough nut to crack for the Kapuso network, especially considering the single-digit failures of previous opponents ‘My Mother’s Secret’ and ‘Reply 1997’, thus GMA has to pull all the stops if ‘StarStruck’ wants to return to form.

It’s just too bad that they didn’t place the show against the continuously declining ‘Pinoy Big Brother: 737’ (thank you ‘Legendary Women’ and ‘Bubble Gang’ for closing that timeslot). Had they placed ‘StarStruck’ against PBB (or earlier at best), the show would have fared better.

But as it stands, ‘StarStruck’ is in for a rude awakening. Without any options, GMA has no choice but to place the returning ‘StarStruck’ into a timeslot they’re not used to, which is a daunting challenge to this point.

Is ‘StarStruck’ worth the wait, or an immediate afterthought? We’ll see.