commercial, entertainment, Philippines, television

AlDub Pa More, Commercial Style

The tandem of Alden Richards and Maine Mendoza is becoming increasingly bankable.

Not only are they helping ‘Eat Bulaga’ reach new levels of popularity, but they are also becoming more attractive to advertisers. The tandem’s well-received commercial plugs with McDonalds and TNT (Talk N’ Text) has led to even more endorsements as the year comes to an end.

These include commercials for the following products:

Bear Brand Adult Plus

Tide 6

Coca-Cola

Downy

Datu Puti

Hapee Toothpaste

Zonrox

Outside of AlDub, Alden and Maine also shot individual commercials for products such as Boardwalk and O+. Even Wally Bayola, Jose Manalo and Paolo Ballesteros (in character as Lola Nidora, Tinidora and Tidora respectively) have made an appearance in some of their commercials.

Not all parties are happy with their success. ABS-CBN, in particular, has some strict rules regarding commercials, which should explain why AlDub commercials there have been limited and at times edited by the network.

Of course, ABS-CBN did not want to risk losing viewers simply by accepting a split-screen duo that is more synonymous with rival GMA, TAPE Inc. and ‘Eat Bulaga’. They have their own bankable set of love teams, after all.

 

With the success of AlDub translating into higher revenue for the products they endorse, it is clear how transcendent the two have been to advertisers. But what about the big screen, as in ‘My Bebe Love: #KiligPaMore’?

Let’s wait and see if their impact on ‘Eat Bulaga’ and commercial endorsements will translate into box-office success this Christmas.

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comedy, entertainment, humor, Philippines, television

Bubble Gang Parodies Eat Bulaga’s Kalyeserye

Juancho Trivino and Denise Barbacena as Albert and Badel, aka the AlBad tandem. (Photo credit: GMA Network/Bubble Gang Official Twitter)

‘Bubble Gang”s list of parodies continue to grow.

Just recently, the long-running GMA gag show capitalized on the popularity of ‘Eat Bulaga”s Kalyeserye by creating a parody called ‘Istambay-serye’. In the skit ‘Istambay sa Looban’, Denise Barbacena and Juancho Trivino were cast as Badel and Albert, respectively, and the tandem were dubbed as AlBad.

The duo spoofed the mannerisms of the AlDub (Alden Richards and Maine ‘Yaya Dub’ Mendoza) tandem, from the ‘pabebe wave’ to the use of Dubsmash. Even Lolo Nidoro/Antoinetta (Betong), a parody of Lola Nidora (Wally Bayola), was introduced to give Badel and Albert some trouble.

Though the ‘Istambay-serye’ became the main focus of the skit, Michael V, Sef Cadayona and Antonio Aquitania continue to narrate the story via a song, with the squatters interrupting in between. This unique wrinkle helps ‘Istambay sa Looban’ maintain its unconventional style.

Within weeks, the AlBad tandem became successful, and AlDub fans gave the parody mostly positive reviews. AlBad even plans to spoof the AlDub-starred commercials in future episodes.

The skit only shows that after 20 years, ‘Bubble Gang’ continues to be the ultimate source for the best pop culture parodies. And speaking of 20 years, please stand by for a future article that will commemorate the show’s 20th anniversary.

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comedy, drama, entertainment, humor, Philippines, television

AlDub Phenomenon Continues to Grow, But Warning Signs Become Evident

The AlDub phenomenon reached fever pitch last Saturday.

‘Eat Bulaga”s so-called National Pabebe Wave Day featured a chance meeting between Alden Richards and Maine Mendoza (aka Yaya Dub) inside a mansion ‘owned’ by Lola Nidora (Wally Bayola). It marked the first selfie between the pair, the debut of the mansion’s maid Rianna, also portrayed by Bayola, and the first time that Yaya Dub spoke on national television.

That episode of ‘Eat Bulaga’ overwhelmed ‘It’s Showtime”s ANIMversary episode by a wide margin, both in tweets and in the ratings. A record 25 million tweets were confirmed during the episode, while ratings of 37.2 (NUTAM) and 30.8% (Kantar) helped ‘Eat Bulaga’ widen its gap over ‘It’s Showtime’.

Many were beginning to question ‘It’s Showtime”s increasingly immoral antics, such as what happened last Saturday with the on-air kiss between Viceral (Vice Ganda’s alter-ego) and Karylle (see video above). Even the infamous Pastillas Girl segments (which were criticized for its desperate and indecent nature) earned the ire of Gabriela for its exploitation of women.

However, the so-called Kalyeserye on ‘Eat Bulaga’ also has its fair share of detractors. This despite the fact that it entails a positive message to its viewers.

Since the AlDub phenomenon got underway, virtually every newscast on GMA and GMA News TV have always featured a short summary of the Kalyeserye (example video above). The overemphasis on AlDub continued even during Sundays, which is a rest day for the staff of ‘Eat Bulaga’.

Stories of the AlDub phenomenon have also become a regular occurrence on ‘Kapuso Mo, Jessica Soho’. Features of AlDub fanatics are usually the point of emphasis on the said program.

GMA has also taken advantage of Alden Richards’ renewed fame, even though it was ‘Eat Bulaga”s parent company TAPE, Inc. who made the young actor a household name. Just recently, News TV reaired the obvious flop that is ‘Ilustrado’, while Alden’s life story on ‘Magpakailanman’ was also replayed.

It is clear that GMA is abusing the popularity of AlDub. The pair alone has loomed large over GMA’s own talents, and as a result, stunts their development and potential.

That said, finding a balance between AlDub and the rest of the network should be emphasized. AlDub can’t do it alone, and GMA needs its other talents and programs to step up in this urgent moment.

AlDub’s popularity should not be taken for granted. It is GMA’s responsibility to make things fair for everyone, otherwise it may alienate its viewers.

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comedy, drama, entertainment, humor, live events, Philippines, television, variety show

#AlDub Puts Eat Bulaga Back on Track

‘Tamang panahon’ is just what the doctor ordered for ‘Eat Bulaga’.

This past month saw AlDub take the 36-year-old variety show by storm, and viewers were gradually hooked to its spontaneous storytelling and unpredictability. Everywhere in the country, people took time off just to see the ‘Kalyeserye’ unfold and take to social media on the budding story.

The AlDub tandem, consisting of GMA hearthrob Alden Richards, and Dubsmash queen Maine Mendoza (a.k.a. Yaya Dub), were first paired on ‘Eat Bulaga”s July 16 episode. The segments involving the two eventually became an integral part of the ‘Juan for All, All for Juan’ segment, leading to the now-infamous ‘Kalyeserye’ subsegment.

It also helped ‘Eat Bulaga’ improve its already impressive ratings, and in the process, earn a younger set of viewers and a place among Twitter’s trending topics. This week alone was no exception, as two more recent episodes ‘broke the internet’ and gave ‘Eat Bulaga’ its best ratings performance of the year.

Saturday’s ‘wedding’ between Yaya Dub and Alden’s rival Frankie A. Arinoli (played by Jose Manalo, who also acts as narrator ‘Gasgas Abelgas’) ended with Maine fainting on-air (which was not part of the script) and Alden’s eventual failed attempt at locating her. It was later revealed that Maine was not feeling well in the hours leading to the skit.

Then on last Wednesday’s episode, Yaya Dub was scheduled to perform on the ‘Bulaga Pa More’ segment. It was anticipated to be the first on-air meeting between Alden and Yaya Dub, but things didn’t turn out as planned, as Yaya Dub left Broadway Centrum following her performance and Alden once again failed to locate her in time.

No one knows when Alden and Yaya Dub will finally meet in person, but as Lola Nidora (played by Wally Bayola) always says when questioning the pairing’s motives, it will eventually happen, ‘sa tamang panahon’. And all things will have to wait.

Once again, ‘Eat Bulaga’ strikes at the right time. After 36 years, this long-running variety show continues to amaze everyone, young and old, with new tricks and gimmicks to help it succeed.

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