drama, entertainment, game show, Philippines, television

Resolving ABS-CBN’s 5 O’Clock Problem

Weekdays at 5:00 p.m. has spelled trouble for ABS-CBN.

And it has been that way since mid-April, when ‘We Will Survive’ was demoted from Primetime Bida to Kapamilya Gold to make way for ‘My Super D’. Now that both series will end this Friday, ABS-CBN must resolve this ongoing problem that is the 5:00 p.m. slot as soon as possible.

Looking at the root of this situation, it is clear that by the time the clock strikes 5:00 p.m. (17:00 in military terms), not every area in the country will receive the same program. Instead, what most provincial areas receive is their dialect-based version of ‘TV Patrol’, which focuses on news in a particular region or province.

The affected program (currently ‘We Will Survive’) was then aired the next morning at 9:00 a.m. Unfortunately, during the network’s broadcast of the 2016 NBA Finals in June, the series was preempted at times, and those without iWanTV subscription were left scratching their heads wondering why those episodes never aired.

To make matters worse, by the time ‘Magandang Buhay’ was bumped to 8:00 a.m. on June 21, the final 30 minutes of the talk show was preempted just to make way for the said affected program. Something is not quite right.

The end result of this was that ‘We Will Survive’ endured inconsistent ratings since its demotion to Kapamilya Gold. That said, with this timeslot considered a trouble spot, teleseryes should be off-limits going forward.

As of today, ABS-CBN has confirmed that the returning ‘Minute to Win It’, to be hosted by Luis Manzano, will take over the soon-to-be vacated timeslot of ‘My Super D’. Which leaves the 5:00 p.m. slot up for grabs, and for ABS-CBN to resolve this problem, one program would be better off airing.

Enter the ‘O Shopping’ program block. Usually airing during the wee hours of the morning, the said program should pose no threat to ABS-CBN’s overall programming when it airs at 5:00 p.m., simply because it is merely a filler show.

That said, its presence will mean a lot to ABS-CBN in the long-term. ‘Magandang Buhay’ will now be aired for a full 90 minutes in all areas, while preempting a program for ‘TV Patrol’ in the regions will no longer carry a risk factor ratings-wise.

Still, it is up to ABS-CBN management to convince themselves of a change in strategy. If they decided to once again air a teleserye at 5:00 p.m. (‘The Greatest Love’ is being pegged as a replacement for ‘We Will Survive’), then good luck in trying to be more consistent in the ratings.

Hopefully ABS-CBN does something right here. This is one important issue to address.

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Philippines, Sports, television, United States

ABS-CBN to Air NBA Finals Game 7 Live

Game 7 of the 2016 NBA Finals will indeed air LIVE on ABS-CBN Channel 2, preempting ‘Magandang Buhay’ and the premiere of ‘Kuroko’s Basketball’ season 3. (Promotional photo courtesy of ABS-CBN)

ABS-CBN is finally doing something right for once.

Game 7 of the 2016 NBA Finals, according to ABS-CBN, will be aired LIVE. But since the game will be held on a Sunday in the United States (Monday in the Philippines), the game time will be at 8:00 a.m. Manila time, an hour earlier than usual.

Circumstances like this warrant a delayed telecast because of the presence of ‘Magandang Buhay’. But with Game 7 of the NBA Finals obviously the most important game of the season, ABS-CBN finally decided to give in to the viewers’ demands.

Thus, ‘Magandang Buhay’, along with the premiere of ‘Kuroko’s Basketball’ season 3, will be preempted for today, and the NBA Finals will air LIVE on Channel 2. It will still be called in-studio by Boom Gonzalez, Ronnie Magsanoc and Benjie Paras, among others, alongside TJ Manotoc on location in Oakland, California.

Basketball TV and NBA Premium TV will also simulcast Game 7 of the Finals with English commentary via ABC in the United States. There will also be a live viewing party at the NBA Cafe in SM Aura, Taguig.

The 2016 NBA Finals pits the Cleveland Cavaliers, led by LeBron James, and the Golden State Warriors, led by Stephen Curry. The Warriors seek to win back-to-back titles and validate their record-breaking 73-win season, while the Cavaliers look to end a 52-year title drought for Cleveland with their first championship.

The Warriors initially led the NBA Finals 3-1. But thanks to a pair of 40-point games by LeBron James, the Cavaliers were able to force a Game 7, and will now try to become the first team in NBA history to win the championship after trailing 3-1.

Replay of Game 7 will be later tonight at 10:30 p.m. on ABS-CBN Sports+Action, with another replay to be aired on an undetermined time tomorrow morning. Basketball TV and NBA Premium TV will re-air Game 7 at 7:00 p.m.

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