comedy, entertainment, humor, Philippines, television, variety show

AlDub Popularity A Big Concern for It’s Showtime

There is no stopping ‘Eat Bulaga”s increasingly popular AlDub tandem.

The accidental duo of Alden Richards and Maine Mendoza a.k.a. Yaya Dub has been on a roll in the last month. Ratings for ‘Eat Bulaga’ continued to rise, while netizens took to social media in increasing numbers to show support and concern for the love team.

Speaking of netizens, this was how ‘It’s Showtime’, like most ABS-CBN programs, enjoyed success in the last few years. But the tables now seem to turn against them once AlDub took to the airwaves.

An example of this was during the grand finals of the Funny One segment (won by Ryan Rems Sarita). Held on the same day as ‘Eat Bulaga”s ill-fated wedding between Yaya Dub and Frankie A. Arinoli (played by Jose Manalo), the Funny One finals did earn a spot among Twitter’s trending topics.

There was only one problem: AlDub was one step better on Twitter, both nationally and globally. Even though ‘It’s Showtime’ beat ‘Eat Bulaga’ on Kantar’s ratings last August 8, it was a 2-1 win for the latter, who managed to win AGB Nielsen’s ratings on that day.

This following week, ‘It’s Showtime’ promoted Ryan Rems to a regular host. But not even a promotion and a subsequent segment between Ryan, Vice Ganda and the five other Funny One finalists was good enough for ‘It’s Showtime’, as ratings and social media impact continue to widely favor ‘Eat Bulaga’ and its ‘Kalyeserye’.

As a result, according to various tabloids, the producers of ‘It’s Showtime’ are now forced to convene on a daily basis in an attempt to figure out a way to beat AlDub. They hope that these productive meetings could help ‘It’s Showtime’ regain their winning ways.

Then again, ABS-CBN is no stranger to losing to ‘Eat Bulaga’ whenever the latter responded with a more popular segment. Remember how Laban o Bawi helped ‘Eat Bulaga’ beat ‘Magandang Tanghali, Bayan’ for good?

The Kapamilya network can only hope that ‘It’s Showtime’ won’t become the second coming of MTB. The AlDub phenomenon can be beaten, and now it’s up to ‘It’s Showtime’ to respond with a stronger segment.

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concerts, entertainment, live events, Philippines, television, variety show

1995 Flashback: APO Out, ASAP In

Some of the ‘ASAP’ logos that were used throughout the show’s run. (Logos courtesy of ABS-CBN)

1995 was a memorable year in Philippine television. As part of a year-long special, From the Tube will look back at a year full of historical debuts, unforgettable moments, and celebrated feats in the history of television in the country.

This week will mark the 20th anniversary of the longest-running Sunday afternoon variety show in the country.

‘All-Star Sunday Afternoon Party’, better known as ‘ASAP’, debuted on ABS-CBN on February 5, 1995. The show was created in the wake of predecessor ‘Sa Linggo nAPO Sila”s move to weekdays as ”Sang Linggo nAPO Sila’ following the move of TAPE, Inc.’s ‘Eat Bulaga’ to GMA.

‘ASAP’ did not follow the precedent of its predecessor ‘Sa Linggo nAPO Sila’, which in many ways was an extension of ‘Eat Bulaga’ up to this point. Instead, it was conceptualized as a ‘concert party’ on Sundays, which means that the performances of ABS-CBN’s contract artists would dominate the show.

For the first two years of its run, ‘ASAP’ competed against ‘GMA Supershow’, then the top-rated show on Sunday afternoons. But on February 2, 1997, ‘SOP’ replaced the latter, setting off a heated rivalry between the two shows that lasted 13 years, mostly resulting in ‘SOP’ winning the ratings battle.

In 2003, ‘ASAP’ was renamed ‘ASAP Mania’, in response to ‘SOP”s rebrand as ‘SOP Rules’. A year later, the two competing shows launched their own spinoffs in ‘ASAP Fanatic’ and ‘SOP Gigsters’, during the height of popularity between rival talent search shows ‘Star Circle Quest’ and ‘StarStruck’.

‘ASAP Mania’ then reverted back to ‘ASAP’ in 2005, and other than the minor name changes such as ‘ASAP Rocks’ and ‘ASAP (year/anniversary)’, the show retained the ‘ASAP’ name for the remainder of its run.

The rivalry between ‘ASAP’ and ‘SOP’ came to an end on February 28, 2010, when ‘SOP’ aired its final episode. By then, ‘ASAP’ had taken over the No. 1 spot, and it would stay there for good despite the best efforts of GMA to replace ‘SOP’ with ‘Party Pilipinas’ and ‘Sunday All-Stars’.

Today, ‘ASAP’ remains the benchmark to which all Sunday afternoon variety shows are measured. With a run of 20 years and counting, it easily surpasses former rival ‘GMA Supershow’ in that regard, and remains atop the ratings game thanks to their mix of high-energy performances and top-notch studio sets.

Now what happened to ”Sang Linggo nAPO Sila’? The reformatted weekday show only managed to air for another three years, after which it was replaced by ‘Magandang Tanghali, Bayan’. The APO Hiking Society, for whom the show was named after, then returned full-time to the music industry before disbanding in 2010.

The rest, as they say, is history.

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