There is no stopping ‘Eat Bulaga”s increasingly popular AlDub tandem.
The accidental duo of Alden Richards and Maine Mendoza a.k.a. Yaya Dub has been on a roll in the last month. Ratings for ‘Eat Bulaga’ continued to rise, while netizens took to social media in increasing numbers to show support and concern for the love team.
Speaking of netizens, this was how ‘It’s Showtime’, like most ABS-CBN programs, enjoyed success in the last few years. But the tables now seem to turn against them once AlDub took to the airwaves.
An example of this was during the grand finals of the Funny One segment (won by Ryan Rems Sarita). Held on the same day as ‘Eat Bulaga”s ill-fated wedding between Yaya Dub and Frankie A. Arinoli (played by Jose Manalo), the Funny One finals did earn a spot among Twitter’s trending topics.
There was only one problem: AlDub was one step better on Twitter, both nationally and globally. Even though ‘It’s Showtime’ beat ‘Eat Bulaga’ on Kantar’s ratings last August 8, it was a 2-1 win for the latter, who managed to win AGB Nielsen’s ratings on that day.
This following week, ‘It’s Showtime’ promoted Ryan Rems to a regular host. But not even a promotion and a subsequent segment between Ryan, Vice Ganda and the five other Funny One finalists was good enough for ‘It’s Showtime’, as ratings and social media impact continue to widely favor ‘Eat Bulaga’ and its ‘Kalyeserye’.
As a result, according to various tabloids, the producers of ‘It’s Showtime’ are now forced to convene on a daily basis in an attempt to figure out a way to beat AlDub. They hope that these productive meetings could help ‘It’s Showtime’ regain their winning ways.
Then again, ABS-CBN is no stranger to losing to ‘Eat Bulaga’ whenever the latter responded with a more popular segment. Remember how Laban o Bawi helped ‘Eat Bulaga’ beat ‘Magandang Tanghali, Bayan’ for good?
The Kapamilya network can only hope that ‘It’s Showtime’ won’t become the second coming of MTB. The AlDub phenomenon can be beaten, and now it’s up to ‘It’s Showtime’ to respond with a stronger segment.