GMA’s anime fans should expect another rude awakening next week.
Starting this Monday, GMA’s Astig Authority block will be reduced to two hours. This will give way to yet another Heart of Asia rerun in ‘Secret Garden’.
The Koreanovela first aired on the Kapuso network four years ago via the Telebabad block. It starred Hyun Bin of ‘My Name is Kim Sam Soon’ fame, and Ha Ji Won of ‘Hwang Jini’ fame.
‘Secret Garden’ will relegate ‘Knock Out’ (known in Japan as ‘Hajime no Ippo’) to an earlier timeslot, while replacing ‘Magi: The Labyrinth of Magic’ in the morning lineup.
Over the years, GMA’s animes have been able to fare well against their ABS-CBN counterparts, despite being criticized for frequently re-airing them on a seemingly annual basis. Classic animes like ‘Ghost Fighter’ (known in Japan as ‘YuYu Hakusho’), the ‘Dragon Ball’ series and ‘Slam Dunk’ remain popular with anime fans, while new titles are also attracting new viewers.
This despite the fact that GMA rarely promotes the programs of the Astig Authority block at all, in contrast to ABS-CBN’s Umaganda.
The same cannot be said for their Asianovelas, though. While Heart of Asia had some decent success and heavy promotion, it never earned quite the same following as the animes of Astig Authority, especially when they were re-aired for a second time and beyond.
That said, it was a mistake for the Kapuso network to sacrifice Astig Authority in favor of a Heart of Asia rerun, especially with ABS-CBN a non-factor in the early morning hours. GMA’s success in the early mornings is due in part to its animes, and giving way for an Asianovela will definitely hurt their loyal anime fanbase.
For now, though, they are giving their Asianovela fans a second chance. If successful, they should look forward to either another or a new Asianovela, otherwise they will need to once again extend the Astig Authority block.
‘Secret Garden’ returns this Monday after ‘Knock Out’ and before ‘Two Mothers’.