entertainment, news, Philippines, public affairs, television

Reformatting GMA’s Afternoon Prime

Award-winning documentary programs such as ‘I-Witness’ will greatly benefit from the move to GMA’s ‘Afternoon Prime’.

Desperate times need desperate measures. And for GMA, it’s all about trying to reverse an ongoing ratings slide.

Already suffering from a decline in viewership in the Telebabad slot, the Kapuso network’s fortunes in the afternoon slot took a turn for the worse after ABS-CBN‘s post-‘Showtime’ afternoon ratings improved, largely due to the success of programs such as ‘Kapamilya Blockbusters’,  ‘Galema: Anak ni Zuma’, ‘Pinoy True Stories‘, and ‘Princess Hours‘. As a result, GMA responded with their own movie block in ‘GMA Blockbusters’, which like its ABS-CBN counterpart, will feature more recent films from the GMA Films library.

But is the movie block really the answer for their ratings slide? As far as I’m concerned, ‘GMA Blockbusters’ is not the solution to the network’s problems. In fact, it would have been better if they moved their award-winning documentary programs out of the midnight slot. Why? Because the awards that shows like ‘I-Witness‘ earned would be worthless if no one is watching. By placing them into the afternoon slot it will help them attract more viewers, in the same way that ABS-CBN’s ‘Pinoy True Stories’ accomplished a few months earlier.

Aside from the GMA documentary programs, I also liked to see ‘Love Hotline’ move from GMA News TV to the mother network. ‘Love Hotline’, a love advice program hosted by Jean Garcia, has been airing on weeknights since it debuted last October, opposite the main networks’ newscasts. Moving ‘Love Hotline’ to GMA’s afternoon slot will greatly benefit the program, as it will now go head-to-head against TV5’s ‘Face the People’ on the same timeslot.

With that, here is what I think should be the best lineup for GMA’s ‘Afternoon Prime’:

2:30 p.m. – Villa Quintana

3:20 p.m. – Magkano Ba ang Pag-Ibig

4:10 p.m. – I-Witness/Reporter’s Notebook/Born to Be Wild/Alisto/Out of Control

5:00 p.m. – Love Hotline

With ABS-CBN pushing the right buttons for the past few years, perhaps it is time for GMA to do the same. And shuffling its afternoon slot should help.

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entertainment, music, Philippines, reality show, television

Last Sunday Night on Philippine TV, and Upcoming Teleseryes

It was an eventful Sunday night on Philippine TV. ABS-CBN’s ‘The Voice of the Philippines’ finally crowned a winner, as Mitoy Yonting won the final showdown over Klarisse de Guzman. The final showdown of ‘The Voice of the Philippines’ proved to be a ratings and social media hit. Over at TV5, ‘The Mega and the Songwriter’ also trended on Twitter, in large part to the performance of the Singing Elevator Girl Cheridel Alejandrino. And both GMA networks experienced an abrupt on-air interruption after a fire broke out at the basement of its headquarters in Quezon City, which was later put under control without any reported injuries.

Meanwhile, contrary to my prediction in a previous article, the new ABS-CBN teleserye ‘Galema: Anak ni Zuma’ will actually have its series debut on the Kapamilya Gold afternoon slot, replacing ‘Dugong Buhay’. The series will make its debut today, and will star Andi Eigenmann in her afternoon soap debut.

Over at primetime, the Kapamilya network’s highly rated teleserye ‘Muling Buksan ang Puso’ will finish its run this week, with its series finale scheduled for Friday, October 4. The remake of ‘Maria Mercedes’ will replace the former beginning October 7, and will mark the return of Jessy Mendiola to the primetime slot. ‘Maria Mercedes’ will be the fourth local adaptation of a Thalia-starred series, after GMA’s ‘MariMar‘, ‘Rosalinda’, and ABS-CBN’s ‘Maria la del Barrio‘.

Switching over to the Kapuso side, GMA will likewise debut a new afternoon series entitled ‘Magkano Ba ang Pag-Ibig’, which will mark the acting return of Heart Evangelista. The new series will replace the Bianca King-starred ‘Maghihintay Pa Rin’ beginning today, September 30.

And finally the Kapuso network also announced that the highly rated and controversial teleserye ‘My Husband’s Lover’ will conclude on October 11, as seen on the network teasers. The teasers also announce a new replacement for MHL, entitled ‘Genesis’, and will officially mark the return of Dingdong Dantes to primetime. However, Dantes will not be paired with his usual off-screen partner Marian Rivera; instead he will be paired by another returning Kapuso star in Rhian Ramos. Barring any hitches, the series debut of ‘Genesis’ will be on October 14.

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