drama, entertainment, Korea, Philippines, talk show, television

Yan ang Morning Demoted Due to Low Ratings

It’s been a rough first month for ‘Yan ang Morning’.

Through four weeks and 19 episodes, the GMA talk show’s national ratings average was a paltry 6%. Making matters worse for Marian Rivera and company is that ‘Yan ang Morning’ is outperformed at times by ‘Magandang Buhay’, another recently unveiled morning talk show produced by rival ABS-CBN.

The poor ratings of ‘Yan ang Morning’ forced GMA to make an adjustment starting today. From its original timeslot of 10:45 a.m., ‘Yan ang Morning’ will be demoted to an earlier timeslot of 9:30 a.m.

In turn, GMA’s Asianovelas (collectively known as Heart of Asia Mornings) will be moved much later. Starting at 10:30 a.m., this will be the lineup for Heart of Asia Mornings.

  • 10:30 a.m. – Mako Mermaids
  • 11:00 a.m. – High School Love On

The two series will air their final episodes tomorrow morning. Then on Wednesday, June 1, a pair of Koreanovelas will premiere on Heart of Asia Mornings, with ‘Secret Hotel’ taking over ‘Mako Mermaids” timeslot followed by ‘I Heart U Doc’ in ‘High School Love On”s place.

Despite the timeslot change, ‘Yan ang Morning’ will still be up against ‘Kapamilya Blockbusters’, not to mention the upcoming 2016 NBA Finals that will be aired on a delayed basis on ABS-CBN. That said, it’s still going to be a tough challenge for ‘Yan ang Morning’ to keep up since they’re facing the same programs they’re up against before.

Perhaps GMA should consider this proposal. In order for ‘Yan ang Morning’ to perform well, they need to sacrifice the final 30 minutes of ‘Unang Hirit’, then move the former to 7:00 a.m., so as to have a chance at winning.

Not only does ‘Yan ang Morning’ air much earlier, it also gives them a head-start over ‘Magandang Buhay’, and in the process, enables GMA to keep their high-rating animes in the same timeslot. Seems easy enough given GMA’s penchant for cost-cutting in recent months.

It remains to be seen if the new timeslot will pay off for ‘Yan ang Morning’. For now, though, give them a chance to thrive.

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entertainment, Philippines, talk show, television

No Talk Show Rivalry for GMA, Again

‘Yan ang Morning’ will not go up against ‘Magandang Buhay’ after all.

GMA made that clear when it announced its new morning lineup last Monday. And with the premiere of ‘Yan ang Morning’ this Monday, this is how their current lineup looks like:

  • 7:30 a.m. – Astig Authority block
    • ‘Shaman King’
    • ‘Yo-Kai Watch’
    • ‘Bleach’
    • ‘Dragon Ball Z’
    • ‘Knock Out’
  • 10:00 a.m. – ‘Mako Mermaids’
  • 10:45 a.m. – ‘Yan ang Morning’

That’s right, 10:45 a.m. For some reason, GMA decided not to have ‘Yan ang Morning’ face ‘Magandang Buhay’ head-to-head (the latter currently airs at 7:30 a.m.), and instead air the former in a timeslot that was traditionally occupied by previous long-running talk shows (e.g. ‘Today with Kris Aquino’, ‘SIS’).

There are some good and bad news on this decision. The good news is that despite some good reviews and strong showing in social media, ‘Magandang Buhay’ has not been able to make an impact in the ratings (much like ‘Kris TV’ before it), losing to the entire Astig Authority block by a wide margin.

As far as GMA is concerned, their anime block is doing just fine, even if they continue to air reruns of several beloved animes. For them, there is no point in sacrificing Astig Authority’s timeslot in favor of another program since the block continues to have a strong following.

The bad news? After Astig Authority, ratings for GMA in the morning slip predictably, as ‘Kapamilya Blockbusters’ kickstart a momentum swing for ABS-CBN that would continue for the rest of the day.

That said, GMA’s ratings woes after Astig Authority will put significant pressure on ‘Yan ang Morning’. Considering that their previous talk show ‘Basta Every Day Happy’ did not fare well, ‘Yan ang Morning’ could have a hard time making an impact in its current timeslot.

Would GMA be better off if ‘Yan ang Morning’ go one-on-one with ‘Magandang Buhay’? We’ll never know, but then again, anything can happen, and if ‘Yan ang Morning’ is able to thrive in its current timeslot, that could help GMA’s morale.

Hopefully they win, otherwise another failure of a talk show is in the offing.

Hosted by Marian Rivera, with Boobay as her sidekick, ‘Yan ang Morning’ airs weekdays starting May 2 at 10:45 a.m. on GMA.

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