entertainment, Philippines, Sports, television, United States

Little Noise for #PacBradIII

Sunday may be Pacquiao vs. Bradley III, but it seems as if there is not much to talk about.

While a fight involving Manny Pacquiao usually equals to ‘national holiday’ in the Philippines, his third match with Timothy Bradley will be something else. One month after the bout with Bradley, Pacquiao’s status as a politician will be on the line, as he guns for one of the 12 seats in the Philippine Senate.

Any promotional material that exceeds the limits set by the Fair Elections Act of the Commission of Elections may lead to a national candidate’s disqualification. Thus, with Pacquiao also running for Senator in this May’s elections, very little promotion was made for the fight here in the Philippines.

COMELEC, on its part, has allowed the fight to be aired here, since they received no formal complaints in relation to his candidacy. Despite that, the only known mention of a blow-by-blow multi-platform coverage is through a series of promotional videos from Solar Sports (see example below) and an announcement made by GMA online.

That said, in order to comply with the Fair Elections Act, neither Solar Sports nor GMA were able to aggressively promote the fight. Instead, they made use of news clips to inform viewers of the two fighters and the event itself.

With so little noise, not to mention Pacquiao’s controversial remarks on the LGBT community in February, the third installment of Pacquiao vs. Bradley is expected to be the least hyped of them all. The expectation that Pacquiao is using the fight just to gain the voters’ confidence may convince them not to watch the fight at all, because it may hurt the chances of other, more deserving candidates.

On Sunday, Pacquiao steps into the ring for perhaps the final time. But the question is, will you watch?

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entertainment, Philippines, Sports, television, United States

History of Manny Pacquiao Boxing Fights on Philippine TV

 

Before winning world championships in eight weight divisions, Manny Pacquiao was a regular fixture on the Vintage Sports boxing program ‘Blow by Blow’. (Screenshot courtesy of Vintage Television and Intercontinental Broadcasting Corporation)

It’s another Manny Pacquiao fight day this Sunday.

On November 23, Pacquiao will put his WBO Welterweight Championship on the line against WBO Light Welterweight titleholder Chris Algieri in Macau. The 64th bout in Pacquiao’s 19-year career is expected to be another blockbuster, both in the box office and on television.

But before that, here is a look back at the history of Manny Pacquiao’s fights on Philippine television.

The ‘Blow by Blow’ Years

From 1994 to 1999, the now-defunct Vintage Sports produced the weekly boxing program ‘Blow by Blow’, which was aired on both PTV-4 and IBC-13. It was in this series where Pacquiao began his boxing career, and with the exception of a knockout defeat by Rustico Torrecampo, Pacquiao dominated ‘Blow by Blow’ by winning every bout he participated in.

From Sasakul to Lucero

Despite the cancellation of ‘Blow by Blow’, Pacquiao continued his emergence in the boxing ranks. From 1998 to 2003, IBC-13 and Vintage, later known as Viva TV, televised and produced Pacquiao’s fights, which include his impressive knockout victories over Chatchai Sasakul (1998) and Lehlohonolo Ledwaba (2001).

The knockout victory against Mexico’s Emmanuel Lucero in 2003 would be the last Pacquiao fight produced by Viva, as Solar Sports would acquire the Filipino TV rights to every subsequent Pacquiao bout.

From Barrera I to Morales III

Most of Pacquiao’s fights have been televised on Solar Sports since 2003. They had to do it, however, with various free TV partners.

From 2003-05, RPN-9 solely televised Pacquiao fights, the most notable of which was the technical knockout victory over Marco Antonio Barrera in late 2003. After the Hector Velasquez bout in 2005, RPN continued to air Pacquiao fights through 2010, but by then they have deferred to other networks for tape delay broadcasts.

In 2006, ABS-CBN produced all of Pacquiao’s fights that year, including a pair of knockout victories over Erik Morales. But the following year, Pacquiao decided to sign with GMA as a contract artist, and as a result, the Kapuso network would take over as the official free TV coveror of Pacquiao fights, which remains to this day.

From Solis to Bradley II

Starting with the bout against Jorge Solis, all Pacquiao fights were televised on both GMA and Solar Sports. It was also with the Solis fight that Solar began to broadcast every Pacquiao fight on pay-per-view via Solar All Access, giving boxing fans an advanced opportunity to watch a Pacquiao bout in real time.

The GMA-Solar partnership was not without complications, however. Prior to Pacquiao’s fight against Ricky Hatton in 2009, a contractual issue between Pacquiao and Solar forced the boxer to re-sign with ABS-CBN, but after resolving the issue with Solar executives, Pacquiao chose to re-sign with Solar instead.

Even though Pacquiao is currently signed with Top Rank Boxing, the promotion elected to sign a television deal with ABS-CBN Sports later that year, with the Kapamilya network choosing to focus on Top Rank’s other top Filipino boxer, Nonito Donaire.

While they earned high ratings, GMA’s airings of Pacquiao fights became a heavily-criticized affair, owing mostly to the extended commercial breaks and overreliance on ad placements during each bout. As a result, ABS-CBN and other networks would take advantage of GMA’s uber-delayed broadcasts by announcing the winner as early as possible, just to benefit a majority of disgruntled boxing fans.

Still, the GMA-Solar consortium proved to be the most successful of all the TV partners that covered Pacquiao’s major fights, not only ratings-wise, but also in terms of pay-per-view returns and ad rates.

Looking Ahead to Algieri

In two days, Manny Pacquiao will face Chris Algieri, and once again, all eyes will be on GMA and Solar who will cover the bout. Expect the two networks to pull out every stop in order to broadcast this much-awaited fight.

From ‘Blow by Blow’ to pay-per-view, Manny Pacquiao’s rise is definitely a stuff of legend. And for those who watched Pacquiao from his debut, it was all worth it.

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