Philippines, Sports, television, United States

Pacquiao vs. Horn: A Different Feel

Manny Pacquiao vs. Jeff Horn will have somewhat of a different feel for viewers.

For many years, Manny Pacquiao fights were among the most highly-anticipated events in the world. In the United States, Pacquiao fights equal to millions of pay-per-view buys, and in the Philippines, it amounts to thousands of packed venues and a lighter-than-usual traffic.

But after the lukewarm reception of Pacquiao’s previous fight with Jesse Vargas, it is clear that interest in his fights are waning. After all, Pacquiao is closing in on 40 years of age and it seems that his best days as a power-punching weapon were now behind them.

Which is why in the United States, pay-per-view is no longer an option in the Pacquiao-Horn fight. Realizing the decline of interest in his fights, promoter Top Rank announced that the aforementioned bout will air on a basic cable channel in ESPN, hoping that a switch to a more readily available medium will rekindle interest in him.

Over in the Philippines, the Pacquiao-Horn fight will still be aired live on pay-per-view. ABS-CBN will hold exclusive pay-per-view rights to Pacquiao vs. Horn after signing an agreement with manager Arnold Vegafria last June 9, which also includes video-on-demand, internet and mobile broadcasts.

Due to ABS-CBN’s exclusivity, rival cable and satellite companies have no choice but to agree to the broadcast giant with regards to the carriage of the fight. This includes Cignal TV, a main rival of ABS-CBN affiliate SkyCable.

Meanwhile, GMA will have the rights to free TV and radio coverage of Pacquiao vs. Horn, after signing its own deal with Vegafria the following week. But like many Pacquiao fights aired on the network, the bout with Horn will be seen on a delayed basis, with plenty of commercial placement to boot.

As for long-time Pacquiao rightsholder Solar Sports, they will still air his fight with Horn on a delayed basis as well. However, Solar Entertainment will no longer play a key role in distributing the event on pay-per-view after ABS-CBN’s acquisition of rights.

While the Pacquiao-Horn fight will not be as highly anticipated as previous Pacquiao bouts, viewers can still expect a very entertaining contest. Father Time may be catching up to Pacquiao, but the ‘fighting senator’ should still be at his very best come fight time.

Manny Pacquiao vs. Jeff Horn, the Battle of Brisbane, will take place this Sunday morning at 9:00 a.m. It will be held live at the Suncorp Stadium.

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