ANC unveils its new look and logo starting today. (Logo courtesy of ABS-CBN)
The ABS-CBN News Channel has a new look and a refreshed lineup starting today.
Gone is the simple royal blue rhombus and ‘ANC’ in Arial Bold typeface. In its place is a dark blue rhombus and ‘ANC’ in Gotham Bold font. Making it even more unique is that the ‘A’ on the logo is taken from the ‘Star Network’-era ABS-CBN logo, with a red triangle below it.
ANC also unveiled updated graphics and typefaces for its programs, featuring a red and blue color scheme. Completing the makeover is a tweaked morning schedule that took effect today.
ANC’s flagship morning newscast, ‘Mornings@ANC’, now takes its rightful place in the early morning. Airing on weekdays at 5:30 a.m., the show is now anchored by David Celdran and Ginger Conejero, with Gigi Grande, Paolo Abrera, Gretchen Ho and Edric Mendoza joining the show as segment anchors.
After Karen Davila’s ‘Headstart’, Cathy Yang takes her ‘Market Edge’ to the mornings. Normally airing every weekday at 3:00 p.m., the show now airs at 9:00 a.m. as well, to coincide with both the opening and closing of the Philippine Stock Exchange and other regional markets.
At 10:00 a.m. comes the late-morning edition of ‘News Now’, anchored by Nancy Irlanda. The 30-minute newscast will be followed by the critically-acclaimed finance and investment program ‘On the Money’.
From that point on, the remainder of ANC’s weekday schedule will remain basically the same, save for a refreshed on-air look and a new early evening program. Gretchen Ho anchors ‘The Daily Serve’, which airs at 6:30 p.m.
In its quest to remain the most reliable news channel in the country, the ABS-CBN News Channel took drastic steps to strengthen and solidify its image and reputation. With a refreshed identity, expect ANC to stay on top of its league for years to come.
That said, the other Filipino news channels should take notice. As ANC moves to a new era, a higher bar of expectations has been raised for others to follow.
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