ABS-CBN’s ‘Mirabella’ enters its final week.
Just as GMA is beginning to warm up with the debut of ‘My BFF’ later today, ABS-CBN has decided to pull the plug on Julia Barretto’s debut teleserye. The final episode of ‘Mirabella’ is scheduled this Friday, July 4.
‘Mirabella’, a series that featured Barretto in two contrasting roles, debuted on March 24. The daughter of Marjorie Barretto played Mira, a woman with a strange wood-like skin, and as the series progressed, she morphed into her beautiful alter ego in Bella.
Both characters would later attract the attention of Jeremy, played by Enrique Gil, who soon became the subject of her affection.
In its four months on air, ‘Mirabella’ was unable to maintain the high level of success attained by its predecessor ‘Annaliza’. Nevertheless, the series averaged better than 20% in the TNS Kantar ratings, which is not bad even though it is the lowest-rated teleserye on the ‘Primetime Bida’ block.
However, in the GMA-dominated AGB Nielsen ratings, ‘Mirabella’ only averaged less than 15%, while rival series ‘My Love from the Star’ was a hit, averaging over 20% per episode.
Even though ‘Mirabella’ was a decent hit by ABS-CBN standards, its uncharacteristically low 20% rating only justifies that the series will be a mere short-term fix. Still, it was a good debut for Julia Barretto, and it will only give her greater amounts of exposure.
‘Mirabella’ will be replaced by ‘Pure Love’ this July 7.
Lovers in Paris Rerun Today
Meanwhile, ‘Lovers in Paris’ will be placed in the mid-morning slot. The re-run of the successful Koreanovela replaces ‘Kapamilya Kiddie Blockbusters’ starting today on the ‘Umaganda’ block.
Because ‘The Heirs’ will continue to air this week, the rivalry between ‘Lovers in Paris’ and ‘Jewel in the Palace’ will not happen anytime soon, if not altogether. Instead, ‘Lovers in Paris’ will be up against ‘Return of the Wife’, the third sequel to GMA’s highly successful ‘Temptation of Wife’, which has been airing since late May.
‘Lovers in Paris’ starred Park Shin-Yang and Kim Jung-Eun as Carlo and Vivian, respectively. The series was a hit when it first aired in 2005, and its success eventually led to an equally successful Filipino adaptation starring KC Concepcion and Piolo Pascual in 2009.