drama, entertainment, Korea, Philippines, television

GMA Again Answers Meteor Garden with Jewel in the Palace

‘Jewel in the Palace’ will again be aired on GMA starting next Monday. The Asianovela was a ratings hit in the mid-2000s.

‘Meteor Garden”s re-run on ABS-CBN has been a tremendous boost to the network’s weekday afternoon programming. And with the said Asianovela continuing to rake in high ratings, GMA needs a quick response.

They got one, in the form of their own highly-rated Asianovela in ‘Jewel in the Palace’.

The re-run of ‘Jewel in the Palace’ is slated to air starting May 26 on GMA, replacing ‘Mischievous Kiss’. The said Asianovela first aired in the mid-2000s, and during its initial broadcast, the show provided a boost in GMA’s teleserye dominance at the time. It was so successful that it was later re-run on the Kapuso network.

The theme song of the initial broadcast of ‘Jewel in the Palace’ was Faith Cuneta’s version of ‘Pangarap na Bituin’, which was later remade by Sarah Geronimo for the ABS-CBN teleserye of the same name. However, it was not used in the first re-run, and it is still unknown if the title song will again be used for the upcoming re-run.

‘Jewel in the Palace’ was considered the first of a series of highly-rated GMA Asianovelas in the 2000s, one that later included ‘My Name is Kim Sam-Soon’, ‘Jumong’, ‘Full House’, ‘Endless Love’, ‘Stairway to Heaven’, ‘The Baker King’, ‘Coffee Prince’, and ‘Attic Cat’. These shows, along with GMA’s fantaseryes, contributed to the network’s dominance in the middle part of the decade.

But more importantly, the success of ‘Jewel in the Palace’ helped Kapuso viewers forget about ‘My MVP Valentine’, GMA’s first Asianovela which flopped against ‘Meteor Garden’ in its initial broadcast.

It remains to be seen whether or not ‘Jewel in the Palace’ will once again become a ratings hit. But for GMA, they seem to have found a perfect way to celebrate their own 10th anniversary of bringing Asianovelas to Filipinos, and a perfect antidote to the success of ‘Meteor Garden’.

drama, entertainment, Korea, Philippines, Taiwan, television

GMA Answers Meteor Garden with Two Asianovelas

With ‘Meteor Garden’ maintaining its popularity despite its status as a re-run program, GMA has decided to offer something else for its disenchanted viewers. And it comes in pairs, too.

Last Monday, GMA introduced the Asianovelas ‘Mischievous Kiss’ and ‘My Love from the Stars’, both of which were produced in Korea. The two Asianovelas took over the timeslot vacated by the short-lived movie block ‘GMA Sinebabad’.

As it turned out, GMA challenged ABS-CBN’s decision to move ‘Meteor Garden’ at a later timeslot. Just a week into its re-broadcast, ‘Meteor Garden’ was moved to the 4:30 slot to take advantage of GMA airing old movies in the late afternoons. And based on the ratings, the strategy seems to work for the Kapamilya network.

In response, GMA placed two new Asianovelas opposite ‘Meteor Garden’ in order to attract a different set of viewers. The fact is, not every individual is a fan of F4, and for some who are clamoring for a fresh product, GMA’s new programs offer a more viable alternative.

It also helps that ‘Mirabella’ is currently the Kapamilya network’s lowest-rated primetime drama series, with ratings averaging over 10% less than its predecessor ‘Annaliza’. By placing an Asianovela opposite ‘Mirabella’, GMA hopes to finally win in the 5:45-6:30 timeslot, something they have not done in nearly a decade.

It remains to be seen whether or not the two new Asianovelas will translate to better ratings for GMA’s afternoon block. But for the Kapuso network, it seems that they have scored a winner in its late afternoon timeslot.