A Fifth Opponent for Doble Kara

 

Add ‘Sinungaling Mong Puso’ to the list of victims that ABS-CBN’s ‘Doble Kara’ left in its wake.

For the past 74 episodes (running from July 18 to October 27), ‘Sinungaling Mong Puso’ tried its best to rattle the confidence of the no. 1 afternoon drama in the country. Unfortunately, their efforts were in vain, as ‘Doble Kara’ continued its dominance in the national ratings.

To make matters worse, ‘Sinungaling Mong Puso’ failed to receive adequate promotion from GMA’s entertainment group. This has become a constant pattern for the network’s Afternoon Prime block, even as its Telebabad counterparts began to redeem themselves.

It was a humiliating fact that cast a spell on the series’ two lead stars in Rhian Ramos and Rafael Rosell. Although the two tried their best to present their more mature and sensual roles for ‘Sinungaling Mong Puso’, it was not enough, as GMA simply gave up promoting the show for whatever reason.

‘Sinungaling Mong Puso”s finale will take place later today. On a related note, GMA announced its replacement.

Starting this Monday at 3:20 p.m., it will be the reunited tandem of Joyce Ching and Kristoffer Martin who will try to best Julia Montes. Their newest series, ‘Hahamakin ang Lahat’, will be a more mature project for the duo.

‘Hahamakin ang Lahat’, according to GMA Network, will ‘revolve around the repeating fates of a mother and her child who both had to bear the agony of not being able to be with the man they truly love because of the struggles and conflicts they encounter in winning the approval of their family’. The series will center around a Chinese Filipina named Rachel (Joyce) and her love interest Junjun (Kristoffer).

The supporting cast will include Eula Valdes, Ariel Rivera, Snooky Serna, Thea Tolentino, Chinggay Alonso, Marc Abaya, Jett Pangan, Marina Benipayo, Renz Valerio, Mona Louise Rey and Bruno Gabriel. It will be directed by Don Michael Perez.

Going up against a still-strong ‘Doble Kara’ will be a tough challenge for ‘Hahamakin ang Lahat’, considering the former’s high ratings. GMA’s inability to sell its afternoon dramas will also be a major focus, and if they want ‘Hahamakin ang Lahat’ to be successful, they must give ample promotion time to the series in order to pump some life into it.

A new challenger awaits ‘Doble Kara’. Now ‘Hahamakin ang Lahat’ must go all out to give the former all they can handle, otherwise another victim comes ‘Doble Kara”s way.

 

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GMA Tries to Take Advantage with My BFF

 

‘My BFF’ hopes to sustain the momentum that its predecessor ‘My Love from the Star’ generated during its run.

The last time GMA aired a local teleserye before ’24 Oras’, they were rocked in the ratings. But with ABS-CBN’s ‘Mirabella’ not living up to expectations, GMA has decided to take advantage.

Starting June 30, ‘My BFF’ will take on ‘Mirabella’ on the timeslot preceding the news. The series, starring Jillian Ward, Mona Louise Rey, Janno Gibbs and Manilyn Reynes, will replace the highly successful and competitive ‘My Love from the Star’.

This will be GMA’s first local teleserye in the 5:45-6:30 p.m. slot since ‘Paraiso Ko’y Ikaw’. The series, starring Kristoffer Martin and Kim Rodriguez, performed poorly in the midst of ‘Annaliza”s dominance. As a result, GMA shied away from producing a local series in that timeslot for over two months.

During that span, two programs were aired: ‘GMA Sinebabad’ and ‘My Love from the Star’. The latter series was a success, outplaying ‘Mirabella’ in the AGB Nielsen ratings while staying competitive in the TNS Kantar ratings. The popularity of ‘My Love from the Star’ prompted the network to re-air the program every Sunday.

Meanwhile, ‘Mirabella’ is struggling to sustain the momentum that ‘Annaliza’ gained throughout its run. The 20% rating of ‘Mirabella’ is less than the 25-30% ratings that ‘Annaliza’ managed in its 10 months on air. The low ratings of ‘Mirabella’ is uncharacteristic of ABS-CBN’s recent string of dominance on primetime, where ‘Dyesebel’, ‘Ikaw Lamang’ and ‘Sana Bukas Pa ang Kahapon’ became their strongest suits.

Simply put, ‘My Love from the Star”s success gave GMA some momentum, and now they hope to capitalize with ‘My BFF’. The latter, with its light-hearted story and emphasis on family and friendship, should give ‘Mirabella’ a difficult time attracting viewers. And if ‘My BFF’ wins, it will be a huge victory for the Kapuso network.