The second incarnation of the NCAA on ABS-CBN Sports is now a month old.
The oldest collegiate league in the country returned to ABS-CBN Sports in hopes of getting back on track. So far, though, viewers were treated to a slightly similar broadcast approach as the one that Sports5 previously handled, with a few differences of course.
Here’s a look at how ABS-CBN was able to make their mark on the league so far.
Use of Taglish
Unexpectedly, the network decided to use Taglish while calling the games. In their first run from 2002-12, ABS-CBN Sports announcers called the NCAA games in English, but with Sports+Action increasingly attracting a mass audience, the use of Taglish was necessitated.
This was the same approach that TV5 used when they covered the NCAA, but unfortunately for them, they failed to catch on for various reasons.
Emphasis on Social Media
The NCAA on ABS-CBN Sports also tapped in a new market called social media. Throughout each game, tweets and Instagram posts from players, fans and even basketball enthusiasts are read by the announcers in relation to the game at hand, with an official hashtag to boot.
They even allow announcers to take pre-game selfies (a novel practice in sports broadcasting), which are then posted to their individual Instagram accounts. And for the curious viewers, graphics of the announcers’ names now include their Twitter and/or Instagram accounts.
Speaking of announcers, ABS-CBN Sports employed a mix of young and experienced broadcasters to the NCAA game. Anton Roxas and Andrei Felix were carried over from the original incarnation, while Boom Labrusca, who also doubles as a courtside reporter, is a neophyte to the play-by-play profession.
Unlike TV5 which used former professional players as analysts, ABS-CBN hired mostly former collegiate standouts in order to relate better with the college game. The network has used Mikee Reyes, Migs Bustos, Martin Antonio and Olsen Racela to analyze the games, with Racela having also worked with the Sports5 crew in the past.
Familiar and Not-So Familiar Courtside Reporters
Those who have watched the NCAA so far may notice some familiar and unsuspecting faces to the courtside reporter spot. Before the season began, ABS-CBN Sports announced that cosplayer, Hero TV jock and former ‘Pinoy Big Brother’ housemate Myrtle Sarrosa would be one of the courtside reporters for the season.
Since then, Myrtle was joined by the aforementioned Boom Labrusca, followed by Ceej Tantengco and Rox Montealegre. Quite a familiar bunch, but one with little experience to the world of sports.
The ABS-CBN Sports courtside reporters have three different responsibilities:
- To report on the teams’ strategies,
- To interview a player’s family members and friends, school alumni, students or fans, and
- To interview players and coaches during pregame and postgame (if applicable)
The said strategy is similar to what TV5 employed, but with less on-cam time.
Halftime of each game usually consists of a brief glimpse of a school’s cheering exhibition, followed by a special feature and an analysis of the first half. For the viewers who had enough of TV5’s radical changes (e.g. Moneyball), this is a welcome development to bring back the intended mission of the NCAA: to promote loyalty, camaraderie and school spirit.
HD Broadcasts and Return of Smart and PLDT
In a surprise move, ABS-CBN welcomed Smart and PLDT as sponsors. The two telecommunications outfits are a sister company of ABS-CBN’s competitor TV5, which is a stunning move to say the least.
And finally, the NCAA games are now broadcast in its full 16:9 HD glory. While ABS-CBN Sports was the first to broadcast an event in HD, they did not fully take advantage of the new technology until this year.
So far, it’s been a beneficial first month of NCAA coverage. And while some would disagree with these moves, ABS-CBN is clearly intent on taking serious steps to make the NCAA more appealing to the masses.
The season is still a long way to go, but from the looks of it, the NCAA has found a perfect partner to thrive with. With a few tweaks, expect this partnership to last a lot longer.