The Half-Sisters Joins the ‘One-Year Serye’ Club

Welcome to the ‘one-year serye’ club, ‘The Half-Sisters’.

The highly popular teleserye on GMA’s Afternoon Prime block celebrated its one-year anniversary last Tuesday, June 9. As of today, June 11, ‘The Half-Sisters’ has a total of 262 episodes aired, with more to come as the series continues to progress.

With the milestone of reaching a year on the air, ‘The Half-Sisters’ joins a very exclusive club of local drama series with a run of at least a year. The most recent series to join the club was ABS-CBN’s ‘Be Careful with My Heart’, which aired for over two years.

‘The Half-Sisters’ premiered on Monday, June 9, 2014 as the lead-off program of Afternoon Prime. The series replaced the remake of ‘Villa Quintana’, which starred Janine Gutierrez and Elmo Magalona.

At the time of its premiere, ‘The Half-Sisters’ was joined by ‘Innamorata’ in the Afternoon Prime block. Since then, a total of five other teleseryes (‘Dading’, ‘Ang Lihim ni Annasandra’, ‘Yagit’, ‘Kailan Ba Tama ang Mali?’ ‘Healing Hearts’) have aired alongside ‘The Half-Sisters’, with ‘Yagit’ by far the longest-running of the five to date.

The pilot episode of ‘The Half-Sisters’ registered an 11.5% rating on AGB Nielsen, and a 7.3% on Kantar. Its opponent at the time, ‘Moon of Desire’, registered a 9.2 and 10.2%, respectively.

While ‘The Half-Sisters’ had a slow start early in its run, by the middle of the -ber months, it began a steady climb atop the afternoon ladder. The series ranked as the top-rated program in the weekday afternoons at the end of 2014.

Not even a new opponent in ‘Flordeliza’ can slow ‘The Half-Sisters’ down, even though the series’ criticism regarding its lengthy run began to grow. Today, ‘The Half-Sisters continues to rank among the top ten programs in the country in both Kantar and AGB Nielsen.

Typically the lifespan of a modern-day teleserye lasts four to eight months, depending on ratings and critical acclaim. But ‘The Half-Sisters’ are a different breed, a throwback to the teleseryes of the old days.

That said, expect more twists and turns to develop as ‘The Half-Sisters’ continues.

Starring Barbie Forteza, Thea Tolentino, Jean Garcia, Jomari Yllana, Ryan Eigenmann, Eula Valdes, Andre Paras, Mel Martinez, Vanness del Moral and Winwyn Marquez, ‘The Half-Sisters’ airs weekdays after ‘Eat Bulaga’ on GMA’s Afternoon Prime.

Notes: From the Tube will take a break tomorrow, June 12, in commemoration of Independence Day in the Philippines. Regular posts resume on Monday, June 15.

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Inauspicious Start for Revamped Kapamilya Gold

Despite tremendous hype surrounding the return of Jolina Magdangal and Marvin Agustin to ABS-CBN, ‘Flordeliza’ failed to make an impact against its counterpart ‘The Half-Sisters’ on its first week. (Photo credit: ABS-CBN)

ABS-CBN’s new-look Kapamilya Gold is off to a slow start.

Ratings from the network’s trusted source Kantar Media showed that last Monday’s pilot episodes of ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ registered a paltry 9.7 and 8.9% figures, respectively. On the other hand, GMA Afternoon Prime counterparts ‘The Half-Sisters’ and ‘Yagit’ earned better marks of 14.9% and 11.6%.

The two shows’ ratings also failed to improve following last Tuesday’s episodes. ‘Flordeliza’ earned an 8.2% mark against ‘The Half-Sisters” 15.5%, while ‘Nasaan Ka Nang Kailangan Kita’ managed a 7.9% rating opposite ‘Yagit”s 11.9%.

And following last Wednesday’s episodes, ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ garnered ratings of 9% and 8.7%, respectively. Meanwhile, ‘The Half-Sisters’ and ‘Yagit’ fared much better with 14.8% and 12.3%.

The struggle has been all too real for Kapamilya Gold. Since ‘Moon of Desire’ ended its run in August, the afternoon block has been on the decline, both in terms of quality and in viewership.

From mid-August to mid-January, ABS-CBN did not produce any local teleseryes for the said block. The vacant slot in between ‘It’s Showtime’ and the News and Current Affairs programs was first filled in by the ill-fated telenovela ‘Ana Manuela’, followed by the movie block ‘Kapamilya Blockbusters’.

The lack of local teleseryes clearly took its toll on Kapamilya Gold. As a result, Afternoon Prime retook control in the ratings, led by the top-rated ‘The Half-Sisters’, and never looked back.

It is clear that both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ have a lot more work to do in order to match, let alone surpass the ratings of their rivals. The hype surrounding the two shows is undeniable, but unless they back it up with an improved ratings performance, all that hype will go to waste.

That said, it is up to the executives at ABS-CBN to make some improvements for Kapamilya Gold. They are undoubtedly the No. 1 television network today, but it doesn’t mean they are invincible with this weakness.

Note: ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ will be bumped to earlier timeslots in order to make way for the Koreanovela ‘Fated to Love You’, starting today.