drama, entertainment, fantasy, Philippines, television

Why GMA’s Teleserye Countdown Timer is Overrated?

GMA is going to great lengths in hopes of winning back its audience.

The past two weekends saw the network post a countdown timer for their soon-to-air series ‘Mulawin vs. Ravena’ and ‘My Love from the Star’ (see example from ‘Dear Uge’ below). This timer was flashed during most GMA programs (exceptions are variety shows, other blocktimed programs and select GMA News shows).

The reason is unclear, but it is presumed that GMA is using the timer to promote and add some hype to their upcoming series. To be honest, though, the utilization of a countdown timer for nothing but promotion of a program is very overrated.

For starters, GMA has long been an advocate of the countdown timer, having been used to advertise not only dramas but also variety shows and other network-produced programming. However, not even the addition of a timer is enough to jack up ratings of a particular show.

‘Encantadia’, for example, had a countdown timer in the days leading up to its premiere last year. Unfortunately, despite the good reviews and the positive reception from viewers, the fantaserye failed to keep up with the juggernaut that is ‘Ang Probinsyano’.

GMA also made a countdown timer for AlDub’s ‘Destined to Be Yours’. Even though it was hyped well, the series regularly fell short to ‘My Dear Heart’ mainly because Maine Mendoza’s acting is still raw by viewers’ standards.

Contrast that to ABS-CBN’s own approach to promote a teleserye. Rather than utilizing a countdown timer like GMA does, they take advantage of the hype through social media, on-demand streaming and a strong regional and global presence.

So where does GMA stand at this point? Considering that they still have a long way to go before closing in on ABS-CBN’s national (and global) superiority, they should focus more on strengthening their regional and international reach, a deficiency that they continue to endure for many years now.

The power of social media is also a necessity for GMA to aggressively promote their programs. However, they must engage more in order to make an impact.

There are plenty of options to promote a drama. But a countdown timer for GMA teleseryes and other programs? That is unnecessary and distracting.

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drama, entertainment, Philippines, television

An Untimely Entrance for My Love from the Star

Heart has a new opponent, albeit for a short time.

Beginning Monday, GMA will premiere the Philippine remake of the hit Korean drama ‘My Love from the Star’. The adaptation will be led by Jennylyn Mercado, who will portray Jun Ji-hyun’s role as Steffi, and Gil Cuerva, who takes on Kim Soo-hyun’s role as Matteo.

The original version of ‘My Love from the Star’ first made waves in the Philippines back in 2014, as it became a top-rating Koreanovela on GMA’s late afternoon slot. GMA then re-aired the Koreanovela during early 2015, but failed to rekindle its past success.

Despite that, GMA decided to push through with the Filipino adaptation of ‘My Love from the Star’. While Jennylyn Mercado was confirmed to play Steffi, the role of Matteo remained a mystery for several months until little-known Gil Cuerva got the nod.

Completing the cast of ‘My Love from the Star’ are Gabby Eigenmann, Christian Bautista, Glydel Mercado, Renz Fernandez, Jackie Rice, Migo Adecer, Melissa Mendez, Spanky Manikan, Nar Cabico, Analyn Barro, Valentin, Moi Marcampo and Pauline Mendoza. Director Joyce Bernal will be at the helm of the series, plus Rhian Ramos will have a special role as Steffi’s rival.

The premiere of ‘My Love from the Star’ comes at a not-so fortunate time. ABS-CBN recently announced that ‘My Dear Heart’ is nearing its conclusion, with the finale of the series to take place around June.

This means that Jennylyn, Gil and company will not have enough time to prove themselves against ‘My Dear Heart”s quintet of Heart Ramos, Bela Padilla, Zanjoe Marudo, Coney Reyes and Ria Atayde. However, with ‘La Luna Sangre’ expected to replace ‘My Dear Heart’ once it ends, ‘My Love from the Star’ should have a big headstart against KathNiel this early.

It remains to be seen if the Filipino remake of ‘My Love from the Star’ can either equal or exceed the success of the original Korean series. With plenty of expectations from both Koreanovela and Kapuso fans, the series can only hope that they will deliver even if the odds are against them.

‘My Love from the Star’ airs weeknights after ‘Mulawin vs. Ravena’ on GMA Telebabad.

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drama, entertainment, Philippines, television

The End of Destined to Be Yours

AlDub needs improvement, period.

This has been a recurring theme for the tandem ever since ‘Destined to Be Yours’ premiered on February 27, 2017. The onus was that Alden Richards and Maine Mendoza are not ready to be certified primetime stars just yet, either because the expectations are too overwhelming or that the tandem still has a lot of work to do chemistry-wise and skills-wise (particularly Maine, who obviously lacked prior acting experience).

Indeed, the intent of GMA is to run ‘Destined to Be Yours’ as short as possible, and that is exactly what happened. Only 63 episodes of ‘Destined to Be Yours’ will have aired once it concludes this Friday, thus putting them in a dubious list of short-lived teleseryes that fail to reach the typical 80-episode threshold.

Still, even with an uncharacteristically short run, ‘Destined to Be Yours’ should have been winning according to AlDub loyalists, right? Considering that AlDub enjoyed a tremendous crossover appeal in both social media and on the small screen, the series should have had a winning streak in the ratings and trending topics game.

Instead, a child actress by the name of Nayomi ‘Heart’ Ramos’ (joined alongside Coney Reyes, Ria Atayde, Zanjoe Marudo and Bela Padilla) overwhelmed AlDub. The fact that the ABS-CBN drama series ‘My Dear Heart’ constantly defeated ‘Destined to Be Yours’ in the ratings does not sit well with AlDub fans.

Unfortunately, that is the reality of it all. Alden and Maine together are simply not primetime material for the moment.

With the impending conclusion of ‘Destined to Be Yours’, there is plenty more work to do for AlDub. While they will still be an integral part of ‘Eat Bulaga’ for years to come, GMA should start working on their skills and chemistry in hopes of elevating the duo to the same heights as KathNiel, LizQuen and JaDine.

Unfortunately, they will not have someone like Cathy Garcia Molina to guide them. That said, GMA must look for someone with equal capabilities as the former in order to turn AlDub to a success story, and that alone is not easy.

For now, rest easy AlDub. After that, it’s time to get back to business.

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anime, drama, entertainment, fantasy, game show, movies, news, paid programming, Philippines, politics, public affairs, reality show, talent show, talk show, television, TV shopping, variety show

ABS-CBN Wins All Timeslots Last Monday According to Kantar

Not even AlDub’s much-anticipated primetime debut can stop ABS-CBN from reaching an immaculate record.

On Monday, February 27, all ABS-CBN programs defeated their respective GMA counterparts in the ratings, according to Kantar Media. This includes a rare victory for ‘Magandang Buhay’ (8.1%), as it swept all of GMA’s Astig Authority block (‘Ghost Fighter’ (5.9%), ‘Pokemon XY’ (6.7%) and ‘Bleach’ (7.3%)) and the European fantasy series ‘Wolfblood’ (6.8%).

As always, ABS-CBN’s usual suspects dominate the list, with the network continuing to prevail from late morning to late night. Six of the top ten slots belong to ABS-CBN programs, with ‘Ang Probinsyano”s 42.8% leading the way.

Even the network’s programs in the wee hours earned a victory as well. The 4:00-5:30 a.m. slot was won by ‘O Shopping’ (0.4%) and a rerun of ‘Mga Kwento ni Marc Logan’ (1 %) over ‘Reporters Notebook’ (0.9%), while the 11:45-1:00 a.m. slot was won by ‘Mission Possible’ (1.8%) and ‘O Shopping’ (0.9%) over ‘The 700 Club Asia’ (1.2%) and ‘EZ Shop’ (0.6%) respectively.

But the highlight of the day was the matchup between newcomer ‘Destined to Be Yours’ and ‘My Dear Heart’. The former, starring Alden Richards and Maine Mendoza, entered the night with high expectations, and considering the duo’s popularity in the last two years, the series was poised to get off to a sizzling start.

Instead, it was fellow young star Ria Atayde who turned heads. Her debut as Margaret’s (Coney Reyes) daughter Gia helped ‘My Dear Heart’ defeat ‘Destined to Be Yours’ 29.1 to 20.2%.

And finally, two shows that are normally affected by ABS-CBN Regional’s own programming managed to beat the odds. Both ‘Umagang Kay Ganda’ (5.2%) and ‘Minute to Win It’ (14%) prevailed over ‘Unang Hirit’ (4 %) and ‘Wowowin’ (13.7%) respectively, despite getting preempted by ABS-CBN Regional morning shows and ANR-produced ‘TV Patrol’.

Overall, it was thorough domination on the part of ABS-CBN. No one knows when will this rare wire-to-wire win will take place again, but one thing is for sure: ABS-CBN continues to reign as the Philippines’ top network.

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action, drama, entertainment, Philippines, television

The Final Week of Alyas Robin Hood

‘Alyas Robin Hood’ is coming to a close.

Friday, February 24, will be the show’s final episode, and for those who stuck with ‘Alyas Robin Hood’ throughout its run, they will have plenty of stories to tell for this hooded hero. However, it was not all smooth sailing for this GMA action-drama series.

Just weeks before its premiere, many doubted ‘Alyas Robin Hood’, particularly its similarities to another Robin Hood-inspired character ‘Arrow’. Though creative head Suzette Doctolero tried her best to differentiate the two, it was clear from the beginning that the criticisms surrounding ‘Alyas Robin Hood’ would linger on during its run.

‘Alyas Robin Hood’ premiered on September 19, and was pitted against another newcomer in ‘Magpahanggang Wakas’. Though the latter’s subpar ratings did alarm ABS-CBN for a while, the former failed to take advantage, at best closing to within 1% of ‘Magpahanggang Wakas’.

The series also failed to get past ‘A Love to Last’ (during its brief two-week run at the second slot) and ‘My Dear Heart’ despite getting decent ratings of 20% or better. Overall, even with a total of 115 episodes and strong hype over the controversy, ‘Alyas Robin Hood’ still fell short of expectations.

The fact is, the superhero genre that GMA advocated in ‘Alyas Robin Hood’ no longer works in today’s primetime scene. Many prefer the more realistic and inspiring plots that ABS-CBN produces in series such as ‘Ang Probinsyano’ and ‘My Dear Heart’ rather than the fantasy leanings of ‘Encantadia’ and ‘Alyas Robin Hood’.

It also puts into question GMA’s casting choices. Let’s face it, Dingdong Dantes is in a starring role for way too long and should’ve given way to younger talent, but as it turns out, GMA wanted him because there is no other capable actor who can portray the lead role in ‘Alyas Robin Hood’.

And while Megan Young and Andrea Torres are worthy supporting actors in this series due to their youth, giving them a younger male lead would’ve helped ‘Alyas Robin Hood’. In the end, GMA made a grave mistake by putting over an actor with over a decade of service as a leading man, thus continuing a path of overusing veterans.

Come this Friday, ‘Alyas Robin Hood’ will be in a fight of his life. But whether or not it will make a lasting impression at the end remains to be seen.

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drama, entertainment, Philippines, television

Analyzing the Possible Timeslot of My Dear Heart

There is still no timeslot for ‘My Dear Heart’.

Although the inspirational family drama is expected to replace ‘Till I Met You’ come this Monday, ABS-CBN has yet to reveal its official timeslot as of today. There are three factors as to why the network is having a hard time figuring out its upcoming timeslot.

1. Ang Probinsyano Continues to Rate Well In the 7:50 Timeslot

Traditionally, ABS-CBN’s value-oriented family dramas are placed after ‘TV Patrol’, which is around 7:50 p.m. Series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, ‘Honesto’ and ‘Nathaniel’ attracted huge audiences during their respective runs, mainly because it is catered to all audiences and families.

However, ABS-CBN broke the mold when the action-oriented ‘Ang Probinsyano’ premiered on September 28, 2015. The break from tradition did not affect the viewership at all, as ‘Ang Probinsyano’ constantly scored ratings of 35% or better during its ongoing run.

2. Second Slot on Downward Trend

Looking at the second slot post-‘Dolce Amore’, it is clear that the slot is on a downward trend ratings-wise. Neither ‘Till I Met You’, ‘Magpahanggang Wakas’ nor ‘A Love to Last’ reached the 30% mark, citing various formulas that keep on repeating itself.

If ABS-CBN places ‘My Dear Heart’ to the second slot, they can only hope that it breaches past 30% right away. After all, the series is expected to be just as hugely popular as previous dramas like ‘May Bukas Pa’, but with ‘Ang Probinsyano’ blocking the first slot, there is no way to go but second.

3. Primetime Bida’s Third Slot is For Teens and Adults Only

The third slot of ABS-CBN’s Primetime Bida does not bode well for ‘My Dear Heart’. Viewership at the 9:20 slot is typically lower (around 10-15%) at this point since most young children either go to bed or finish their studies to prepare for the following school day.

That said, the third slot is usually reserved for either light dramas (see ‘On the Wings of Love’) or more sensual series (see ‘The Legal Wife’). There is no way ABS-CBN will place ‘My Dear Heart’ at the third slot given its family-friendly tale.

With all these factors in play, the most logical timeslot for ‘My Dear Heart’ will be the second slot after ‘Ang Probinsyano’, after which ‘A Love to Last’ will move to the third slot. ‘Ang Probinsyano’ is already a lock for the leadoff position, and with the desire for the second slot to regain its past luster, ‘My Dear Heart’ appears to be the perfect fit.

Still, this is only a prediction. It will be up to ABS-CBN to decide the timeslot of ‘My Dear Heart’.

‘My Dear Heart’ will star Heart Ramos, Bela Padilla, Zanjoe Marudo, Ms. Coney Reyes, Joey Marquez, Loisa Andalio, Sandino Martin and Rio Locsin, among others. It will be directed by Jerome Chavez Pobocan and Jojo Saguin.

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