Love in the Moonlight Marks Return of Asianovelas to ABS-CBN Primetime Bida

For the first time in nearly two years, a Koreanovela will occupy the penultimate slot on ABS-CBN’s Primetime Bida.

Tonight will mark the premiere of the popular Korean series ‘Love in the Moonlight’, starring Park Bo Gum and Kim Yoo Jung. The series enjoyed an impressive run in its native Korea, and it won a number of awards such as Best Couple, Best Excellent Actress, and Best Actor awards in the 2016 KBS Drama Awards.

Prior to ‘Love in the Moonlight’, Primetime Bida has not had a Korean drama since ‘My Lovely Girl’, whose last episode was aired in June 2015. In between, two seasons of ‘Pinoy Big Brother’ (737, Lucky 7), the teleserye ‘You’re My Home’, and the American series ‘Jane the Virgin’ were aired on that slot.

‘Love in the Moonlight’ is just one of several Korean dramas whose rights were acquired by ABS-CBN a few weeks ago. Others in the pipeline include  ‘Legend of the Blue Sea’, ‘Hwarang’, ‘Goblin’, ‘Weightlifting Fairy Kim Bok-joo’, ‘W’ and ‘Doctors’.

In premiering ‘Love in the Moonlight’, ABS-CBN crushed the notion that Asianovelas on Channel 2 were essentially extinct. Their last Korean drama was ‘My Love Donna’ last year, and many thought the network finally moved on from the genre once sister channel CineMo began to import its own set of Koreanovelas later that year.

Instead, ABS-CBN surprised many, including Koreanovela fans, by acquiring the aforementioned hit Korean dramas. And considering how rival GMA loaded themselves up with more Asianovelas (including those airing on sister station GMA News TV), ABS-CBN made it clear that they are still indeed the ‘First and True Home of Asianovelas’.

The question now is whether or not ‘Love in the Moonlight”s success in Korea will translate over to the Philippines. With ABS-CBN having not aired a Koreanovela on primetime in nearly two years, this will be a huge test to see if their decision to bring them back is all worth it.

‘Love in the Moonlight’ airs weeknights after ‘A Love to Last’ on ABS-CBN Primetime Bida.

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ABS-CBN Koreanovelas Find a New Home

Koreanovelas on ABS-CBN find a new partner in CineMo!. After ‘Blood’, the second Koreanovela on CineMo!, ‘You’re All Surrounded’, begins this Sunday. (Publicity photo courtesy of ABS-CBN)

The relocation of Koreanovelas on ABS-CBN is now underway.

With the flagship Channel 2 no longer committed to broadcast Koreanovelas due to various critical factors (e.g. low ratings, heavily edited content), ABS-CBN decided to move them to another platform. Fortunately, an exclusive channel of the network’s TVPlus platform came to the rescue.

Enter CineMo!, whose foray to the Koreanovela genre began May 1 with the series ‘Blood’. After ‘Blood’ aired its final episode last Sunday, CineMo! followed it up with another Koreanovela, titled ‘You’re All Surrounded’, which will air starting July 10.

If viewers on ABS-CBN were not happy with their harsh treatment of Koreanovelas, then they should feel relieved with CineMo!’s more relaxed approach. Unlike the weekday airing of Koreanovelas on Channel 2, CineMo!’s Koreanovelas air once a week, and on a near-uninterrupted and unedited basis.

This means that viewers will enjoy a more complete, unadulterated and free-flowing Koreanovela experience, something that Channel 2 cannot guarantee due to its stricter programming rules. More importantly, their entry should appease more consumers to purchase the ABS-CBN TVPlus digital box.

ABS-CBN’s most recent Koreanovela on the main Channel 2 was ‘My Love Donna’, which was either cancelled or concluded last April after a run of nearly one month. After the humiliating experience of ‘My Love Donna’, it was clear to ABS-CBN that Koreanovelas, like animes before them, are no longer a good fit to Channel 2’s current plans.

With the presence of digital channels such as CineMo!, ABS-CBN was able to accommodate some of their imported programming to their new digital counterparts. That way, Channel 2 can air more local programming which should satisfy viewers’ appetites.

As far as ABS-CBN is concerned, flexibility matters in this digital age. Now that Koreanovelas on ABS-CBN move to their digital partners, the network’s future becomes brighter than ever, and with a greater emphasis on local programming, expect them to continue their consolidation as the premier broadcast network in the Philippines.

End of the Line for The Millionaire’s Wife

‘The Millionaire’s Wife’ is down to its final two episodes.

Led by Andrea Torres in what GMA calls her most mature series yet, ‘The Millionaire’s Wife’ will officially conclude its 67-episode run tomorrow afternoon. All series long, viewers were able to witness the life of single mother-turned-rich wife Luisa (Andrea), and her struggles to deal with two things: money, and love and compassion for others.

‘The Millionaire’s Wife’, which also starred Robert Arevalo, Mike Tan, Jaclyn Jose, Sid Lucero, Ina Raymundo and Rich Asuncion, first premiered on March 14 as a replacement to ‘Destiny Rose’. Initially, the series started strong, registering a 12.5% national rating; in contrast, rival ABS-CBN Koreanovela ‘My Love Donna’ only earned a 9.1% mark on its own premiere day.

The dominance of ‘The Millionaire’s Wife’ soon led to the cancellation of the poorly-performing ‘My Love Donna’. Then on April 11, the Kapamilya network placed ‘Tubig at Langis’ opposite ‘The Millionaire’s Wife’, and from that point on, the momentum turned in the former’s favor.

While ‘Tubig at Langis’ carried its average ratings of 15% or better to its new timeslot, ‘The Millionaire’s Wife’ continued to score 12% with each passing episode; only this time, they were on the losing end. The former’s confrontational scenes involving Irene (Cristine Reyes) and Clara (Isabelle Daza) proved to be a hit, and it doomed the latter.

Notwithstanding its impressive start early in its run, it was clear that ‘The Millionaire’s Wife’ finally met its match in ‘Tubig at Langis’. While Andrea Torres was able to make the most of her evolving artistic repertoire, ABS-CBN still had the edge in terms of storytelling, and this gave ‘Tubig at Langis’ the advantage.

Now that ‘The Millionaire’s Wife’ will come to an end, let’s just hope that the final episodes of this series will bring a lasting impression to its viewers. Otherwise, it may end up as the latest in a string of GMA teleserye letdowns.

It’s Showtime Extended, Kapamilya Gold Down to Three Programs

A game of one-upmanship continues on ABS-CBN.

The Kapamilya network’s afternoon slot had a different look beginning yesterday. With the conclusion of the Koreanovela ‘My Love Donna’ last Friday, ABS-CBN chose not to replace the said program, and reduced Kapamilya Gold to just two teleseryes (‘Doble Kara’, Tubig at Langis’) and ‘Game ng Bayan’.

On top of that, ‘It’s Showtime’ had its running time extended to three hours, and as a result, Kapamilya Gold now begins much later, at 3:15 p.m.

By all accounts, it seems like ABS-CBN is once again trying to give GMA a run for its money. With the 30-minute extension, ‘It’s Showtime’ now has to contend not only with perennial rival ‘Eat Bulaga’, but also the teleserye ‘Wish I May’, whose run will come to an end soon.

Over at Kapamilya Gold, ‘Doble Kara’ will now have to face ‘Hanggang Makita Kang Muli’, while ‘Tubig at Langis’ will be up against ‘The Millionaire’s Wife’. And with the exception of regional networks, ‘Game ng Bayan’ will once again have to contend with the first 45 minutes of ‘Wowowin’.

 

Overall, the move provided some sense of anticipation for ABS-CBN. Knowing that GMA and TAPE, Inc. could extend ‘Eat Bulaga’ to another 30 minutes in case of a lack of replacement for ‘Wish I May’, ABS-CBN quickly took action, in hopes that GMA may indeed make a game-changing response.

Still, is three hours on weekdays too much for ‘It’s Showtime’? And is the three-program approach on Kapamilya Gold all worth it for ABS-CBN?

Let’s face it, ‘It’s Showtime’ may have overtaken ‘Eat Bulaga’ following its low point that is the AlDub vs. Pastillas rivalry, but they don’t need a 30-minute extension on weekdays. After all, the viewers need some siesta time as well, not to mention the fact that the hosts’ busy schedule were being compromised by this extension.

And what about Kapamilya Gold? With just two teleseryes and a move to a later timeslot, this may not bode well for the block’s ratings, especially with GMA consistently taking over the lead at around 4:00 p.m. in the lead-up to ‘Wowowin’.

That said, this latest programming change of ABS-CBN in the afternoon may not be helpful in the long run. While they are still winning, this new lineup will not make sense if they started to lose steam.

Now that ABS-CBN once again tweaked its afternoon lineup, will GMA respond to its rival’s move? Find out soon.

In 100 Words: The Millionaire’s Wife Premieres Today

Andrea Torres returns to drama with the upcoming series ‘The Millionaire’s Wife’.

The series, which also stars the likes of Mike Tan, Robert Arevalo, Sid Lucero, Ina Raymundo and Jaclyn Jose, tells the story of a woman who had to choose between two things: love or money, in order to save her life. ‘The Millionaire’s Wife’ will be directed by Albert Langitan, with Roy Iglesias serving as its creative director.

Replacing ‘Destiny Rose’ on GMA’s Afternoon Prime, ‘The Millionaire’s Wife’ is expected to have a great start to its run, considering its opponent is an ABS-CBN Koreanovela in ‘My Love Donna’ (some areas will receive ‘Game ng Bayan’ instead). Still, it remains to be seen whether or not Andrea Torres’ return to drama will pay off.

‘The Millionaire’s Wife’ airs weekdays at 4: 15 p.m., after ‘Hanggang Makita Kang Muli’.

Koreanovelas Return to ABS-CBN

What’s going on, ABS-CBN?

In an extremely unusual move, the Kapamilya network decided to bring back Koreanovelas after an eight-month absence. Their newest Koreanovela, ‘My Love Donna’ will air starting this Monday, and will replace ‘And I Love You So’ on the Kapamilya Gold block.

‘My Love Donna’ stars Joo Jin-Mo and Kim Sa-Rang. It will be the first Koreanovela since ‘Let’s Get Married’ and ‘My Lovely Girl’ to air on ABS-CBN.

Bringing back Koreanovelas on ABS-CBN doesn’t make sense. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.

In addition, ABS-CBN is infamous for cutting a lot of good scenes when it comes to foreign dramas, so much so that their runs are shorter than originally indicated (remember ‘Ana Manuela’?). The fact that these dramas are short-term in nature doesn’t help ABS-CBN at all, and it only hurts their viewership whenever they are present.

By bringing ‘My Love Donna’ to Kapamilya Gold, ABS-CBN has made the wrong decision and the wrong time to bring back a Koreanovela. On the same day ‘My Love Donna’ premieres, GMA will bring in a new teleserye, the Andrea Torres-starred ‘The Millionaire’s Wife’, on the very same timeslot (more on that this Monday).

Remember, the Kapuso network only airs Koreanovelas in the morning and evening slots, and on Mondays to Thursdays as well. The presence of ‘Wowowin’ and longer teleseryes means that there is no place for them to add Koreanovelas in the afternoon.

That said, expect ABS-CBN to lose in the ratings with their newest Koreanovela. This is a definite mismatch for the Kapamilya network, and thus, it won’t help them at all.

What was thought to be the ‘end of an era’ for Koreanovelas on the network turned out to be false hope. Yes, ABS-CBN brought back a Koreanovela, but it won’t be long before they stopped airing them anew.

Other Notes: Speaking of Koreanovelas, GMA will have Korean movies every Monday to Thursday at 10:00 p.m. as part of the ‘Heart of Asia Presents’ series. It will replace ‘Temptation’ starting March 14.