drama, entertainment, Korea, Philippines, Taiwan, television

GMA Answers Meteor Garden with Two Asianovelas

With ‘Meteor Garden’ maintaining its popularity despite its status as a re-run program, GMA has decided to offer something else for its disenchanted viewers. And it comes in pairs, too.

Last Monday, GMA introduced the Asianovelas ‘Mischievous Kiss’ and ‘My Love from the Stars’, both of which were produced in Korea. The two Asianovelas took over the timeslot vacated by the short-lived movie block ‘GMA Sinebabad’.

As it turned out, GMA challenged ABS-CBN’s decision to move ‘Meteor Garden’ at a later timeslot. Just a week into its re-broadcast, ‘Meteor Garden’ was moved to the 4:30 slot to take advantage of GMA airing old movies in the late afternoons. And based on the ratings, the strategy seems to work for the Kapamilya network.

In response, GMA placed two new Asianovelas opposite ‘Meteor Garden’ in order to attract a different set of viewers. The fact is, not every individual is a fan of F4, and for some who are clamoring for a fresh product, GMA’s new programs offer a more viable alternative.

It also helps that ‘Mirabella’ is currently the Kapamilya network’s lowest-rated primetime drama series, with ratings averaging over 10% less than its predecessor ‘Annaliza’. By placing an Asianovela opposite ‘Mirabella’, GMA hopes to finally win in the 5:45-6:30 timeslot, something they have not done in nearly a decade.

It remains to be seen whether or not the two new Asianovelas will translate to better ratings for GMA’s afternoon block. But for the Kapuso network, it seems that they have scored a winner in its late afternoon timeslot.

Standard