For the first time in nearly two years, a Koreanovela will occupy the penultimate slot on ABS-CBN’s Primetime Bida.
Tonight will mark the premiere of the popular Korean series ‘Love in the Moonlight’, starring Park Bo Gum and Kim Yoo Jung. The series enjoyed an impressive run in its native Korea, and it won a number of awards such as Best Couple, Best Excellent Actress, and Best Actor awards in the 2016 KBS Drama Awards.
Prior to ‘Love in the Moonlight’, Primetime Bida has not had a Korean drama since ‘My Lovely Girl’, whose last episode was aired in June 2015. In between, two seasons of ‘Pinoy Big Brother’ (737, Lucky 7), the teleserye ‘You’re My Home’, and the American series ‘Jane the Virgin’ were aired on that slot.
‘Love in the Moonlight’ is just one of several Korean dramas whose rights were acquired by ABS-CBN a few weeks ago. Others in the pipeline include ‘Legend of the Blue Sea’, ‘Hwarang’, ‘Goblin’, ‘Weightlifting Fairy Kim Bok-joo’, ‘W’ and ‘Doctors’.
In premiering ‘Love in the Moonlight’, ABS-CBN crushed the notion that Asianovelas on Channel 2 were essentially extinct. Their last Korean drama was ‘My Love Donna’ last year, and many thought the network finally moved on from the genre once sister channel CineMo began to import its own set of Koreanovelas later that year.
Instead, ABS-CBN surprised many, including Koreanovela fans, by acquiring the aforementioned hit Korean dramas. And considering how rival GMA loaded themselves up with more Asianovelas (including those airing on sister station GMA News TV), ABS-CBN made it clear that they are still indeed the ‘First and True Home of Asianovelas’.
The question now is whether or not ‘Love in the Moonlight”s success in Korea will translate over to the Philippines. With ABS-CBN having not aired a Koreanovela on primetime in nearly two years, this will be a huge test to see if their decision to bring them back is all worth it.
‘Love in the Moonlight’ airs weeknights after ‘A Love to Last’ on ABS-CBN Primetime Bida.