The long-awaited return of ‘StarStruck’ is underway.
After a five-year absence, the original and most iconic reality talent search show on Philippine television is back with a new season and a new hope. A total of 35 hopefuls will have the chance of a lifetime to become a GMA star and an Ultimate Survivor.
But there are some problems that should concern the returning ‘StarStruck’.
GMA announced that ‘StarStruck’ would air weekdays at 5:50 p.m. starting today. The problem is that the timeslot is way too early for a reality show of this caliber, and based on recent trends, Filipino reality talent shows usually air in mid-to-late evenings to take advantage of bigger audiences.
In the first five seasons of ‘StarStruck’, GMA placed the show after the local teleseryes and before Koreanovelas on the network’s Telebabad block. At the time, it helped ‘StarStruck’ earn high ratings for the network, right in the midst of the Koreanovela and fantaserye fever.
Those seasons of ‘StarStruck’ also had a weekend edition (which also rated well), something that the new season won’t have (unless GMA changes its mind). But until then, the new ‘StarStruck’ will have to endure a different and more radical approach than in past seasons.
‘StarStruck’ will also have to worry about ‘Pasion de Amor’. The ABS-CBN drama series continues to stay hot in its timeslot, winning over its GMA counterparts on a consistent basis.
That said, GMA will have its hands full once ‘StarStruck’ comes in. ‘Pasion de Amor’ is a tough nut to crack for the Kapuso network, especially considering the single-digit failures of previous opponents ‘My Mother’s Secret’ and ‘Reply 1997’, thus GMA has to pull all the stops if ‘StarStruck’ wants to return to form.
It’s just too bad that they didn’t place the show against the continuously declining ‘Pinoy Big Brother: 737’ (thank you ‘Legendary Women’ and ‘Bubble Gang’ for closing that timeslot). Had they placed ‘StarStruck’ against PBB (or earlier at best), the show would have fared better.
But as it stands, ‘StarStruck’ is in for a rude awakening. Without any options, GMA has no choice but to place the returning ‘StarStruck’ into a timeslot they’re not used to, which is a daunting challenge to this point.
Is ‘StarStruck’ worth the wait, or an immediate afterthought? We’ll see.