‘We Will Survive’ is in a crisis.
The ABS-CBN drama series is off to a slow start in its new 5:00 p.m. timeslot, registering ratings of 10.7% (April 18), 10.9% (April 19), 9.8% (April 20) and 9.9% (April 21) during a four-day span. This was in contrast to the show’s 13% average ratings in its original timeslot of 5:45 p.m.
Clearly, ABS-CBN has a lot of explaining to do when it comes to ‘We Will Survive”s low ratings. Regional networks are unable to air the series at the same time as Metro Manila due to the presence of local ‘TV Patrol’, and instead, it is aired the following day at 9:00 a.m. in place of ‘Naruto Shippuden’.
This predicament easily led to ‘We Will Survive’ losing to GMA’s ‘Wowowin’ in a majority of the regional areas. And it didn’t help that the delayed broadcasts are being aired in a timeslot that is also not viable ratings-wise.
It is a painful truth that the regional networks of ABS-CBN have no choice but to commit to 30-45 minutes’ worth of ‘TV Patrol’ in their respective dialects. However, it also hurts that the network decided to place a teleserye in a timeslot that is not expected to draw viewers from the provinces.
Considering ABS-CBN’s reputation for successful teleseryes, this is a strategy that does not work at all. And it is also not good that the network decided to fill almost 2/3s of their lineup with teleseryes; excluding ‘TV Patrol’, ABS-CBN’s lineup from 3:15-10:45 p.m. features a streak of seven teleseryes and an imported series.
That said, for Pokwang, Melai Cantiveros and the show’s braintrust, this is a battle that they cannot survive from. Positive messages notwithstanding, ABS-CBN should consider closing the book on ‘We Will Survive’ as soon as possible, knowing that it would be consequential to viewers in the provinces, as well as viewers who are tired of watching teleseryes for many hours straight.
If not, find a way to get a better timeslot for the show. After all, it is for the network’s own good.