Basketball TV Is Now a Poor Man’s NBA Premium

Basketball TV’s growing emphasis on local leagues comes at a price, as TV5 plucked the FIBA tournaments (in particular Gilas Pilipinas) away from the network. (Photo credit: FIBA.com)

There is a changing of the guard on Basketball TV.

Since its first broadcast in 2006, BTV has been the home for numerous top-notch basketball tournaments. Their flagship product is obviously the NBA, but the network has also aired a number of other tournaments, namely the U.S. NCAA, FIBA and the Euroleague.

However, a recent rebrand last year brought in some drastic changes to BTV’s image. Gone were the major global tournaments that made the network stand out, and in their place were local tournaments such as the NAASCU and the ongoing NCRUCLAA men’s basketball competitions.

The additions of the NAASCU and NCRUCLAA to BTV gave both leagues an outlet with which they can expose themselves to a local audience. But at what cost does a pair of not-so famous leagues come in exchange for more recognizable tournaments?

The loss of FIBA tournaments, in particular, should sting BTV a lot. After all, this is the very same station which brought the FIBA game to a local audience, particularly with the return to prominence of Gilas Pilipinas.

Unfortunately, as TV5 president and Gilas coach Chot Reyes decided to give his own network the exclusive rights to all FIBA basketball games, BTV can only watch helplessly as its second most recognizable product gets taken away by a rival outfit. Such a shame for Wilson Tieng and company.

With the loss of FIBA to TV5, Basketball TV’s only source of relevance now is the NBA. At this point, 80% of BTV’s programming consists of the NBA and its related properties such as the NBA D-League and the WNBA.

As for the remaining 20%, these are now allocated to the NAASCU, NCRUCLAA and other future local competitions. In essence, BTV has become a poor man’s NBA Premium based on these numbers.

The future of Basketball TV will depend on how Solar Entertainment can properly maintain the network. If they can no longer do so, perhaps NBA co-rightsholder ABS-CBN Sports can step in and give a helping hand to its troubled rival.

The BTV people knew had an impressively strong lineup. Now, after over a decade, it was nothing but a distant memory, even if the network decides to give local leagues a chance.

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Will March Madness Be Aired on BTV?

So far, Basketball TV has not aired any U.S. NCAA college basketball game this year. As a result, the upcoming broadcast of March Madness on that station remains uncertain.

It’s already the fourth month of the college basketball season in the United States, and yet Basketball TV in the Philippines has not aired any game of the U.S. NCAA Division I Men’s Basketball conference tournaments. Now the question is: Will March Madness be aired on BTV?

In previous years, BTV aired select games of the U.S. NCAA conference tournaments, mostly coming from the Atlantic Coast Conference (ACC). BTV also aired select games of the NCAA Division I Men’s Basketball tournament, including all of the Elite Eight, Final Four and the Championship rounds, as part of ‘March Madness on BTV’. Its commitment to the NCAA attracted some NBA fans who looked forward to watch some of the most hyped NBA prospects in action.

However, contrary to the inclusion of the Louisville Cardinals’ championship victory on its station ID, BTV has not been able to broadcast any U.S. NCAA game this year. A lot of basketball fans were looking forward to watch future stars such as Andrew Wiggins and Jabari Parker play, and BTV is surely expected to give college basketball fans what they want to see. Unfortunately, that was not the case this year.

If Basketball TV decides not to pursue anymore its broadcast of March Madness, let alone the entire NCAA college basketball season, it will be a huge loss to the network. They already lost the rights to the Spanish Liga ACB this year, leaving them with only the NBA, Euroleague, NBA D-League, FIBA Basketball and local tournaments such as the SBP-Passerelle as their primary outlets. Losing the US NCAA will definitely be demoralizing, and more importantly, college basketball fans will not be happy about it.

It remains to be seen if March Madness will be picked up on another network. For now, Andrew Wiggins, Jabari Parker and other future NBA stars will not have any airtime on any station in the Philippines this year.

UPDATE: Sports5 executive and Gilas head coach Chot Reyes tweeted today that March Madness or the US NCAA Division I Men’s Basketball Tournament will be seen on TV5 this March. The coverage will likely involve sister stations AksyonTV and HYPER. More information on this event coming soon. As for Basketball TV, they should start editing their station ID now that March Madness is out of the network.