Philippines, Sports, television, United States

2015 NBA Finals Still a Hit on ABS-CBN Despite Delayed Broadcasts

The 2015 NBA Finals, won by the Golden State Warriors in six games, earned better-than-expected ratings for ABS-CBN. (Photo credits: NBA official Facebook, Getty Images)

The delayed broadcasts of the NBA Finals on ABS-CBN failed to dampen the spirits of viewers everywhere.

The series between the Golden State Warriors and the Cleveland Cavaliers garnered good ratings for the Kapamilya network. This despite the fact that the Finals coverage was once again aired on tape delay due to various programming concerns.

The ratings for each game of the NBA Finals are as follows:

Game 1 (June 5): 16.8% (Kantar) / 11.4% (AGB Nielsen)

Game 2 (June 8): 17.0% (Kantar) / 12.4% (AGB Nielsen)

Game 3 (June 10): 16.3% (Kantar) / 11.4% (AGB Nielsen)

Game 4 (June 12): 18.7% (Kantar) / Unavailable (AGB Nielsen)

Game 5 (June 15): 18.2% (Kantar) / Unavailable (AGB Nielsen)

Game 6 (June 17): 18.5% (Kantar) / 18.3% (AGB Nielsen)

According to Kantar, the NBA Finals on ABS-CBN earned a top 10 finish for each of the games played on a particular day. Overall, the series averaged an 17.6% rating, which was better than expected.

Over at AGB Nielsen, four of the six games of the NBA Finals managed to finish among the top 20 most viewed programs. The numbers for Games 4 and 5 have yet to be released as of today.

Last year’s NBA Finals between the San Antonio Spurs and the Miami Heat averaged a 16.5% rating according to Kantar, while AGB Nielsen’s numbers state that the five-game series averaged a 14.6% rating. Those finals were also aired on a delayed basis, but then again, the audience didn’t mind about it.

Overall, it was another successful season for the NBA on ABS-CBN Sports. While there were still some criticisms regarding tape-delay games, use of local commentary and excessive ad placement, there was little doubt about ABS-CBN’s capabilities in delivering the NBA games to a wider audience.

That said, expect bigger things to come once the 2015-16 season begins. And ABS-CBN Sports will be armed and ready to serve NBA and basketball fans across the country.

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