Philippines, Sports, television

NCAA Returns to ABS-CBN

After an unsuccessful three-year stint with TV5, the NCAA returns to ABS-CBN Sports starting with Season 91. (Photo credit: ABS-CBNNews.com)

The NCAA returns to an old friend.

It was announced that the NCAA will once again join forces with ABS-CBN Sports for the next ten years, beginning with Season 91 that is slated to open on June 27. This ends a rather unfruitful three-year partnership between the league and previous coveror TV5.

Under the terms of a new contract, ABS-CBN Sports+Action will air the NCAA seniors basketball games on Tuesday, Thursday and Friday, with a total of seven games a week. Most games will be at the FilOil Flying V Arena, while select marquee matchups will be held at the Mall of Asia Arena.

In addition, Sports+Action will air the playoffs of women’s volleyball, as well as short highlights of the league’s other sports. Overall, the ten-year deal between the NCAA and ABS-CBN is aimed at promoting, developing, building and stabilizing the NCAA in a sporting and marketing standpoint.

ABS-CBN Sports and the NCAA first joined forces in Season 78 (2002-03), with host San Beda College responsible for the deal. The initial partnership resulted in wider and more extensive game coverage for the league, whereas in prior years it only received fringe coverage in other networks.

The NCAA’s first foray with ABS-CBN Sports lasted for ten seasons. Then in Season 88, the league joined forces with Sports5, hoping to bring in additional televised games and attract more viewers in the process.

However, the league and Sports5 encountered numerous problems, such as constant scheduling changes, lack of marketing and promotion, and network assignments. TV5 also lacked the resources to improve its power, reach and accessibility, as well as adapting to new technologies such as online live-streaming.

That said, the marriage between TV5 and the NCAA was destined to fail. And it did.

Now that the NCAA has returned to ABS-CBN Sports, fans can only hope that the latter will deliver the little things that TV5 failed to do. The long-term contract between the two parties should help the NCAA grow not only as a league, but as a brand, something ABS-CBN Sports was able to do with the UAAP.

The NCAA on ABS-CBN Sports begins this June 27. Good luck.

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