Philippines, Sports, television

NAASCU Returns to BTV

Basketball TV is not giving up just yet.

Parent network Solar Entertainment announced that BTV will broadcast the upcoming National Athletic Association of Schools, Colleges and Universities (NAASCU) seniors basketball tournament starting tomorrow. A total of 16 schools will participate in the league’s 17th season, which will include newcomers Holy Angel University, De La Salle Araneta University and St. Francis of Assisi College.

Both Solar and the NAASCU first entered into a partnership last season that saw all games aired on BTV and Solar Sports. The 16th season saw Saint Clare College of Caloocan win both the seniors and juniors basketball tournaments.

But as they enter the second year of the deal, Solar and the NAASCU know that it will not be easy following up last season’s success. While last season saw more viewers tune in to NAASCU games, this season should see a significant reduction now that Solar controversially pulled its channels out of SkyCable last April.

There are also pressing concerns about Basketball TV’s commitment and ability to produce local basketball coverage on a regular basis. Back in February, they tried to follow up the NAASCU by airing the lone season of the NCRUCLAA basketball games, but the network backed out after only a month.

It also remains to be seen if Solar Sports will once again play backup to BTV for this season’s NAASCU tournament. As of today, the network not announced their plans to air the NAASCU basketball games.

With the loss of its biggest asset as well as criticism surrounding their non-NBA broadcasts, can Basketball TV and Solar hold on to their promise of delivering the best NAASCU coverage? It will be interesting to see how this season plays out.

The 17th season of the NAASCU opens tomorrow, with the seniors basketball doubleheaders airing at 3:00 p.m. weekly on Basketball TV.

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Philippines, Sports, television

Solar Sports, BTV Cancel Airing of NCRUCLAA

A month after the season opened, Basketball TV and Solar Sports unexpectedly pulled the plug on the NCRUCLAA coverage. (Logos courtesy of the NCRUCLAA and Solar Entertainment)

A month after the season opened, Basketball TV and Solar Sports unexpectedly pulled the plug on the NCRUCLAA coverage. (Logos courtesy of the NCRUCLAA and Solar Entertainment)

The promising television coverage of the NCRUCLAA (National Capital Region Universities and Colleges of Luzon Athletic Association) came to an abrupt halt.

For some unknown reason, host networks Solar Sports and Basketball TV decided to stop airing the fledgling collegiate basketball league after only a month’s worth of coverage. No explanation was given with regards to the sudden cancellation, but a possible case of low funds may have come into play.

It can be recalled that the newly-established NCRUCLAA signed a television contract with Solar Entertainment in December of last year. The league, which consists of 16 member schools, opened its basketball season on January 17.

Both Solar Sports and Basketball TV tried its very best to seriously promote the NCRUCLAA. Unfortunately, the game’s delayed coverage and overwhelming amount of matches (quadruple-headers start at around 11:00 a.m.), lack of advertisers and conflicts with other programming took its toll, and by late February, both networks ceased airing the league’s games.

The issues of local basketball coverage is nothing new to Solar Entertainment. During their three seasons handling the PBA (2008-11), Solar lost a lot of money due to technical issues hounding their coverage of the league, and in their final season, they were forced to move to rival ABS-CBN’s Studio 23 following CS9’s rebrand to ETC.

Going further back, Solar also used to handle the defunct Philippine Basketball League for a few seasons. Unfortunately, the league’s internal issues affected both the coverage and the quality of the games, and the PBL soon disappeared by 2011.

While Solar did make amends when they aired NAASCU games without any incident last year, it was clear that the company can only go as far as Wilson Tieng can take them. Which leads to the abrupt cancellation of NCRUCLAA coverage, one that is once again giving Solar plenty of headaches.

That said, without the additional financial backing of rivals ABS-CBN Sports and Sports5, Solar Sports continues to find themselves in a predicament that is too steep to climb out. They may have had the privilege of covering NBA games and Manny Pacquiao fights, but local coverage-wise, they are still too far behind to make an impact.

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