The problems surrounding TV5 has also spread to the news department.
In Part I, FTT discussed the various dilemmas that surrounded News5 in recent months. These problems range from questionable personnel decisions and content criticisms to programming issues.
Now on Part II, we discuss what steps are needed to resuscitate News5 from its doldrums. These solutions may be risky for the division, but in the long term, it should help them regain their former glory.
With that, here are the following ways to fix News5:
Hire and Promote Younger Reporters
News5 really needs some young blood to shore things up. With that in mind, an aggressive recruiting plan is needed to acquire younger journalists (preferably fresh graduates from mass communications and journalism courses) who could help them in the long term.
Of course, it would be best to avoid the so-called ‘entertainers masquerading as journalists’ (EMAJ) at all costs. If so, demote them to reporting showbiz news.
In addition to that, they may need to promote some of their long-time reporters to anchor the ‘Aksyon’ newscasts on a regular or a temporary basis. Reporters like Maricel Halili, Renz Ongkiko, Maeanne Los Baños, France Noguera, Carla Lim and Trish Roque could get some airtime as anchors in the near future.
However, that will only be possible if News5 does something drastic to ‘Aksyon’. Which leads to this much-needed solution.
Reformat ‘Aksyon’ (save for ‘Aksyon Tonite’)
For the most part, ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’ and ‘Aksyon Prime’ are similar to the newscasts of ABS-CBN and GMA: mostly sensationalized in nature. This is contrast to ‘Aksyon Tonite’, whose content is more on hard news.
Getting rid of the sensationalized reports and focusing more on hard news should be a priority for News5 in restructuring the ‘Aksyon’ brand. Of course, a personnel shuffle is needed as well; after all, no one wants to be the next Raffy Tulfo, who turned ‘Aksyon sa Tanghali’ into a ‘Wanted sa Radyo’ in newscast form.
Find someone equal to ‘Aksyon Tonite”s Ed Lingao and Cheryl Cosim, and a more reenergized ‘Aksyon’ newscasts are ready to go. But if TV5 wants to make their news available 24/7, they need to go to this route.
Establish an All-News Channel on Cignal
AksyonTV’s glory days are long gone. The former 24-hour all-Filipino news channel is now airing more sporting events than ever, and TV5 may need to give its sister channel a much-needed rebrand (preferably renaming it as the Sports5 Network or AKTV).
A news channel is still a necessity though. But instead of airing it on free TV like before, what TV5 needed now is a Cignal exclusive news channel, complete with the simulcasts of all Radyo5 programs, ‘Aksyon’ newscasts and public affairs shows from TV5 (don’t confuse it with Bloomberg TV Philippines, as it is strictly a business news channel).
In order to do that, however, more shows on Radyo5 and TV5 are needed. Which leads to:
Create More Shows on Radyo5 and TV5
Radyo5 92.3 News FM may be the only news-oriented FM station in the country, but its programming is still a far cry from that of AM radio counterparts DZBB and DZMM. With that in mind, the station needs to add more programs in addition to hiring new hosts.
The same can be said to TV5, whose only active public affairs shows are ‘Alagang Kapatid’ and ‘ReAksyon’. Adding new shows could take a while, however, since the network is busy managing the coverage of the 2016 Rio Olympics.
These solutions should help News5 regain its former glory. But rebuilding is not easy, however, so all it needs is patience, perseverance and faith to get the job done.
News5 has a potential to be a great news organization. However, with all the problems they countered, it’s easy to see why they’re still lagging behind the others.
Hopefully they do this right as soon as possible. The fate of News5 is on the management’s hands.
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