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In 100 Words: TV5’s ‘Choose Courage’ Station ID

TV5 under Chot Reyes is all about ‘courage’.

The network’s latest station ID was unveiled two weeks ago, and it featured the network’s newest offerings summarized in a one-minute film. The message of the station ID was simple: people should always overcome challenges and find the strength to escape fear.

As far as the station ID goes, the message may be prophetic, but what is the point when there are still some weaknesses to address. Remember the talk about TV shopping and News5 show reruns, not to mention all the problems that AksyonTV faces?

That said, unless Chot Reyes addresses these glaring issues, the ‘Choose Courage’ slogan that TV5 projects this year will not apply today. Until then, TV5 must take the long road in order to prove that they are indeed ‘courageous’.

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